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Create marketing strategies that work for you and your audience

Don’t take chances with your firm's marketing budget

When it comes to your work, you think strategically—considering all the facts, weighing your options, and critically thinking. You should take the same approach when it comes to your marketing. That’s why we start our CLEAR Framework™ with strategic planning, not scattershot tactics.

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Digital Marketing Book For Law Firms
Where We Help

How we create marketing strategies that really work

Go-to-market strategies

Before you introduce your firm’s brand to the world, it is important to be sure of who you are. We approach your firm’s identity with care to be sure your messaging, positioning, value, voice, and identity are properly represented in everything you do.

Our team of marketing experts work with you to build the perfect strategy for entering the market on the right foot. Using a series of proven exercises, workshops, and methodologies, we’ll identify ways to launch your firm or new offering to your target audience.

Brand positioning

Your brand should be reflected in everything you do, from content to the colors on your website. Our team of content and design experts are here to help you decide exactly how you want to represent your brand, from top to bottom. Font style to color palate, mood boards to brand guidelines, we’re here to build them all alongside you.

We know the worth of the little details, so we make sure every inch of your brand accurately reflects your values.

Content marketing strategy

Your content should build trust with your audiences, demonstrate your expertise, and set you a part from the competition. But that’s not all. Our experts think critically about editorial calendars and content strategy, basing their decisions off data, proven best practices, careful research.

Our data-driven approach provides insight into what content will best represent your brand and reach your ideal client.

Case study for law firm digital marketing service

READ ABOUT OTHER PARTS OF OUR CLEAR FRAMEWORK

How We Help

Working Together to Build Comprehensive Branding Strategies 

Research and strategy

We begin our CLEAR Framework™ by getting to know not only your brand, but your audience, environment, and competition. We’ll make sure your goals are met while staying true to your brand. Then, we use real-world data to solidify and construct a marketing strategy that works for your firm specifically. This detailed approach helps create the groundwork for the rest of our marketing efforts.

Experienced strategists and creators

Our team of dedicated writers, editors, and strategists are committed to learning all about your firm to make optimized content specific to you. We value a custom approach that yields higher results through a long-term relationship and understanding between our staff and yours.

Working together to build the best solutions

Your opinion matters to us. Although we work hard to ensure we get our strategies perfectly made the first time, they may not always align with your vision. We make sure you get a say in how content represents your brand and work collaboratively to come up with the perfect solution.

law firm marketing process

Find out how LaFleur can get you better leads, higher-value clients, and increased brand awareness.

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