Pay Per Click
PPC: Boosting Content, Clicks, and Conversions
At LaFleur Legal Marketing, pay-per-click (PPC) advertising is an integral component of the holistic online marketing strategy we implement for our clients. As an official Google Partner, we have the skill, experience, and resources available to effectively and affordably manage and optimize your firm’s PPC efforts. We build your campaigns from the ground up by creating copy for landing pages and ads, developing a keyword strategy, optimizing bidding, performing in-depth analytics, and more. In doing so, we make sure that you are getting the most out of your budget while maintaining brand awareness and improving lead generation.
As we go about planning, creating, and maintaining your PPC campaigns on either Bing Ads or Google AdWords, we always adhere to best practices. First and foremost among these is constant and consistent A/B testing from the campaign level down to the keyword level. It is impossible to determine a campaign’s efficacy if it is not placed in direct competition at every stage. A/B testing allows you to consistently utilize the most effective material and reinforces the validity of the data rather than our (often flawed) instincts and preferences.
Granular Ad Groups
Another vital best practice we incorporate across the board in our PPC efforts involves dividing campaigns into myriad, distinct ad groups. In doing so, we are able to customize specific advertising strategies that cater to targeted personas and demographics across the board with keywords, ad copy, bidding, and landing pages. Not only does this help your campaigns remain relevant and coordinated, but it also allows for a transparent analysis of the figures. As a result, we are able to discontinue unproductive ad groups or keywords and focus on the more effective aspects of your campaigns.
Many online marketing companies are shrouded under a cloak of mystery, preventing clients from monitoring and offering input. Obviously, this can be extremely frustrating for the client, which is why we respect the practice of transparency throughout our marketing efforts. When we create Google accounts such as AdWords or Analytics, you remain the primary owner of your account, giving you unencumbered access to these platforms. This allows you to remain in the loop regarding your company’s PPC efforts and ensures complete transparency between you and LaFleur Legal Marketing. This is especially important in keyword creation, as we love getting input on relevant terms directly from the experts: you!
A Trusted Partner
As previously stated, we are a Google Partner, which places us in elite company and affords us access to significant resources that other marketing firms simply cannot offer. We’d like to put these resources and our expertise to work for your firm to improve your lead generation, optimize your marketing budget, and increase your return on investment. If you are looking to boost your PPC efforts, please give us a call at (888) 222- 1512 or send us an email to learn more about how we can put our skill and experience to work for you immediately.