Content Marketing and Management for Law Firms
Content marketing should be the foundation of any law firm’s marketing strategy. Producing timely, relevant, and informed material will draw in new clients, engage with your current client base, promote your brand, create opportunities to represent you and your firm as thought leaders, and so much more.
So what is content marketing, and what sets LaFleur Legal Marketing’s content management services apart from those of other agencies?
What Is Content Marketing?
Broadly, content marketing involves creating and distributing original assets in the form of blog articles, website copy, social media posts, email campaigns, e-newsletters, ebooks, digital whitepapers, and more. This content plays a critical role in attracting new and/or repeat customers, but it needs to be well-researched, helpful to your audience, and interesting to read.
All of your content marketing efforts should work together to increase your visibility online and position you as a trusted source of useful information for your audience.
Below are some noteworthy content marketing and management services we offer to our clients:
- Blog Content Marketing
- Website Content Management
- Whitepapers and Ebooks
What Sets LaFleur Legal Marketing Apart?
“Content marketing” has become a buzzword for a lot of online marketing agencies, but many of them still cling to the outdated practice of churning out post after post in order to bombard site visitors and search engines with reams of keyword-heavy chaff. The sophisticated algorithms in modern search engines not only don’t reward these efforts but actively punish sites that distribute and promote low-quality content. At LaFleur Legal Marketing, we position our clients for search engine success by creating high-quality, well-researched assets that deliver lasting value.
Using best practices and data-driven innovation, we base our content marketing strategies on four cornerstones of service:
1. Exceptional Writers and Editors
Our writers and editors have the skills, experience, and research savvy to discover relevant legal topics and emerging stories that relate to your practice areas. We turn those topics into engaging, professional content that you’ll want to share with your clients and peers. Our specialized focus on legal marketing and hands-on experience working with lawyers across the country have given us unique insight into the legal profession and a strong base of knowledge to draw from as we create new content for our clients. We will always work closely with you to make sure our deliverables align with your firm’s goals, voice, and branding.
From brainstorming new ideas for your blog to strategically promoting finished material for maximum impact and visibility, you’ll be able to entrust every stage of content creation to our team. With the effort and care that goes into each piece we create for you, you and your staff can save time and focus on what matters most to you: your practice and your clients.
2. Offering a Diverse Range of Content
Today, your audience interacts with content in a dizzying and ever-expanding array of media channels and digital venues. Every new form of media creates new opportunities for contact with potential clients, which is why LaFleur Legal Marketing stays fluent in a wide variety of established and emerging platforms in order to make sure your content reaches the right audience in the right place for maximum impact.
For your prospective clients who are searching for in-depth content, we write compelling, well-researched, and comprehensive blog articles, webpages, and ebooks. We also create personalized email content that can be sent to individuals, to everyone who has had contact with your firm, or to any number of people or groups in-between.
To reach the segment of your audience that responds best to visual engagement, we can research, write, and design informative and accessible infographics on topics that are relevant to your practice and your clients. We can also produce and edit video clips that can be used for anything from answering FAQs to headlining your homepage.
To make sure that print media and online publications know about important news and case results from you and your firm, we write, publish, and disseminate professional press releases to promote your firm’s activity.
Any and all of our digital content can also be translated into print to reach audiences that still respond best to ink and paper. From informational pamphlets and newsletters to industry-quality, perfect-bound paperback or hardcover books, we can create printed marketing materials that make sense for your firm and your target audience.
At our core, we are entrepreneurs at LaFleur Legal Marketing — we enjoy taking on new challenges and finding ways to innovate and deliver. We have written call scripts for intake personnel, developed video scripts for TV ads, collaborated with attorneys to create opinion pieces for newspapers, and much more. We are constantly investigating new ways to help you reach out to potential clients, promote your practice, and stay in touch with your audience — especially in geographical or digital markets that your competitors overlook. Whether it’s podcasting, creating Vines, or launching an Instagram account, we’ll pursue the ideas that work for your firm and lead to a positive, measurable ROI.
3. Integrating Content Marketing with Other Services
While creating outstanding materials is the foundation of effective content marketing, your potential clients also need to find those materials. By using search engine optimization, managing social media profiles, utilizing email marketing, creating pay-per-click campaigns, and more, we draw potential clients to your content and get them to convert.
4. Simple Rights Management
The best part of our content management services is that everything we create is yours to keep — no strings attached. It’s that simple.
Ready to find your firm’s voice, captivate potential clients, and establish yourself as a thought leader in your practice areas? Contact us today by calling (888) 222-1512 or by filling out the convenient contact form on the right side of this page.