Content marketing is an essential component of any marketing strategy. Producing and providing interesting, relevant, and informed content will draw in new clients, sustain your current client base, promote your brand, create opportunities for expanding your and your firm’s influence, and so much more. But what is content marketing, and what sets LaFleur Legal Marketing’s content management approach apart from other agencies?
What is Content Marketing?
Broadly, content marketing involves creating and distributing informational content that is relevant to your business in hopes of attracting new and/or repeat customers. In the digital age, many marketing agencies narrowly focus on regularly updating websites with new content, such as blog posts, to improve search results, and in an effort to get something online, they often hire amateur writers to create content for businesses and services that they know little to nothing about.
The simple fact is that a mediocre blog post with hundreds of thousands of views is just as worthless as an outstanding blog post with no views, and blog posts are just one type of content that can be used to reach out to new customers.
LaFleur Legal Marketing’s Approach
As with all our services, LaFleur Legal Marketing takes a comprehensive and holistic approach to content marketing and management that integrates with our other services like social media management, e-mail marketing, and marketing automation. There are four cornerstones to our content management service:
1. Exceptional Writers and Editors
Our writers and editors have the knowledge, skills, experience, and savvy to generate fascinating, well-researched, relevant, and professional content that you’ll want to share with former, current, and potential clients. Our specialized focus on legal marketing and our direct experiences working with lawyers across the country have given us unique insight into the legal profession and a base of knowledge to draw from as we create new content for our clients, and we will work closely with you to continually align our deliverables with your firm’s goals, voice, and branding. From brainstorming new ideas and strategizing to writing compelling prose and meticulously editing, you’ll be able to entrust your content creation to our team. With all the effort and care that goes into each piece of new content we create for you, you and your staff can save time and focus more closely on your practice and your clients.
2. Offering a Diverse Range of Content
Potential clients don’t just read blog posts, and the ever-increasing influence of the Internet on our daily lives has encouraged both the proliferation of existing communications as well as the creation of new types of media. Every new form of media creates new opportunities for contact with potential clients, which is why LaFleur Legal Marketing offers a diverse range of content and caters all the content we create to the goals, principles, and brand of each firm we work with.
We write compelling, well-researched, and comprehensive blog articles, webpages, and e-books. We create personalized e-mails that can be sent to individuals, to everyone who has had contact with your firm, and to any number of people or groups in-between. We research, develop, and design captivating and pragmatic infographics on topics that are relevant to your practice and your clients. We produce and edit video clips that can be used for anything from answering FAQs to headlining your homepage. We write, publish, and disseminate professional press releases to promote your firm’s activity.
Any or all of our content can be translated into print media to reach new audiences. From informational pamphlets to newsletters to industry-quality, perfect-bound paperback or hardcover books, we can create printed marketing materials that make sense for your firm and your target audience.
At our core, we are entrepreneurs at LaFleur Legal Marketing – we enjoy taking on new challenges and innovating. We have written call scripts for intake, we have written video scripts for TV ads, we have collaborated with lawyers to create opinion pieces for newspapers, and much more. We are constantly investigating new ways to help you reach out to potential clients, promote your firm, and stay in touch with current and former clients, especially in markets or with media that other firms are not utilizing. Whether it’s pod-casting, creating Vines, or launching an Instagram account, we are open to pursuing ideas that make sense for your firm and that will result in a positive, measurable ROI.
3. Integrating Content Marketing with Other Services
While having outstanding materials available is the foundation of effective content marketing, potential clients also need to encounter that content. By using search engine optimization, managing social media profiles, utilizing e-mail marketing, creating pay-per-click campaigns, and taking advantage of other methods, we can share and draw potential clients to that content and get them to convert.
4. Simple Rights Management
The best part of our content management services is that everything we create is yours to keep. It’s that simple.
To learn more about LaFleur Legal Marketing’s services and how we can help you reach more potential clients, call 888-222-1512.