Blog Content Marketing for Law Firms
Your legal blog is a critical component of your content marketing and SEO strategy. It’s where you showcase your expertise and establish your firm as a thought leader as well as a reliable, credible voice within your practice areas. At LaFleur Marketing, we make blogging easy for you, from researching and pitching potential topics to creating thoroughly-researched and engaging articles with carefully-checked facts and proper references as well as relevant images and links.
Not convinced your law firm even needs a blog? Consider the following statistics:
- Websites with a blog typically have 97% more inbound links and 434% more pages that are indexed by search engines.
- Companies with more than 51 blog articles experience a 77% rise in median monthly leads.
- 61% of U.S. consumers say they have made a purchase based on a blog post.
- 70% of consumers say they learn about a company through their blog rather than ads.
The bottom line is that your firm’s legal blog isn’t just window dressing for your website or a nifty showcase for your interests. It drives brand awareness, engages your customers, lays the foundation for better search visibility, and creates real, tangible leads.
Our Distinctive Approach to Legal Content
In the digital age, many marketing agencies shortsightedly focus on constantly pushing out new content in order to improve search results. Unfortunately, in an effort to get something online as quickly as possible, they often hire amateur writers who try to create content for businesses and services that they know little to nothing about.
What these companies don’t understand is that a badly-written and poorly-researched blog post in your name that gets hundreds of thousands of views is no better than an outstanding blog post with zero views; in fact, it could actively harm your brand by associating you with misinformation. That’s why it’s important to work with content marketers who know how to research legal topics and understand that details matter when writing about the law.
Blog Posts Are Only the Beginning
Incisive and engaging blog articles are just the start of how we leverage your legal blog. As a focal point for all of your firm’s branded content, your blog also provides a great way to distribute videos, press releases, infographics, and more.
Click on the links below to learn about some of the additional services we offer related to blog content marketing:
- Digital Design Enhancements
- Digital Content Distribution Networks
As with all our services, LaFleur Legal Marketing takes a comprehensive and holistic approach to content marketing and management that integrates seamlessly with our other core services like social media management, email marketing, and marketing automation. We’ve honed our skills at generating relevant topics and writing compelling stories for legal blogs the same way we have refined all our services and practices: by working every day with attorneys across the country.
To find out how we can elevate your firm’s web presence and spotlight your brand through legal blogging, contact LaFleur Legal Marketing at (888) 222-1512 or fill out our convenient online contact form.
Patel, N. (2013, December 13). Why every business should blog. Quicksprout. Retrieved from https://www.quicksprout.com/2013/12/13/why-every-business-should-blog/