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Online Marketing Sparks 222% Increase in Consultation Requests

S.H. Block Tax Services - Legal - Baltimore, MD

Learn how S.H. Block Tax Services successfully leveraged paid advertising and other digital marketing strategies with LaFleur to drive exponential growth in new business.

History of Our Partnership With S.H. Block Tax Services

The team at S.H. Block Tax Services knew their word-of-mouth reputation couldn’t get better: they had decades of experience serving the Baltimore community and an A+ rating with the Better Business Bureau. However, they weren’t attracting many new clients through their website, and the firm experienced seasonal lulls that left them feeling like they could do better.

Marcy Block, who handled the firm’s in-house marketing for many years, contacted LaFleur to learn how we could help S.H. Block Tax Services capitalize on the possibilities of pay-per-click (PPC) advertising. Since S.H. Block Tax Services is a small firm with a niche focus, the LaFleur team worked to create the most efficient PPC campaigns we could. To accomplish this, we identified and targeted the specific search terms that were most likely to yield conversions and much more.

S.H. Block Tax Services started out using paid advertising campaigns engineered by LaFleur. After those campaigns succeeded and significantly increased the firm’s number of leads, Marcy and her team expanded their partnership with LaFleur to implement a full range of digital marketing strategies.

S.H. Block Tax Services' Digital Marketing Results

By committing to a full suite of digital marketing solutions, S.H. Block Tax Services significantly increased traffic to their website, which has brought in more leads and more clients:

Cost per client

$125.21

(April 2019)

Cost per lead

$37.89

(April 2019)

446%

increase in phone calls to the office from paid advertising

Prior to LaFleur partnership from January 1, 2015 to September 14, 2015 vs. the same period in 2016 with LaFleur

222%

increase in organic consultation requests

First three full months of relationship in 2016 (February, March, and April), vs. same period at the most recent time of study: February, March, and April 2019

254%

increase in monthly organic traffic

First month, January 2016, vs. most recent month at the time of this study, March 2019

“Thanks to LaFleur’s help, we’ve grown over the past few years from a three-person to a six-person office,” says Marcy Block. “We moved into a beautiful high-rise, and we’re proud to show our clients our new office and our remarkable achievements. LaFleur has been a large part of our success, and we’re grateful for all they do for our firm.”

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We offer a full range of digital marketing services, including website development, content marketing, email marketing, social media management, and more.

About the Client: S.H. Block Tax Services

S.H. Block Tax Services is one of the leading tax resolution firms in the greater Baltimore, Maryland area.

Services Provided to S.H. Block Tax Services