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Content Marketing and Paid Advertising Increase Website Leads by 280%

Myers Law Firm - Legal - Charlotte, NC

Learn how LaFleur helped Myers Law Firm grow their annual organic website traffic by 993% and increase tracked leads by 280% — all in just two years.

History of Our Partnership With Myers Law Firm

With decades of experience and extensive knowledge of the local courts, attorneys Lee and Matt Myers knew they were treating their clients right, staying true to their values, and getting results. However, the father-and-son legal team also knew their website and digital marketing strategies weren’t delivering leads, and they understood that Myers Law Firm’s languishing online presence could hurt the sustainability of their practice in the long term.

Matt got in touch with the LaFleur team and asked us to assess the firm’s situation and devise a plan. After diving into Myers Law Firm’s existing website data and scoping out the competition, we believed Myers Law Firm had an opportunity to improve their online marketing results without excessive spending. To accomplish this, LaFleur recommended a package of services that included sustainable growth strategies like blogging, video content, and social media.

Myers Law Firm’s Digital Marketing Results

Myers Law Firm’s new digital marketing campaigns began to yield results almost right away and delivered significant increases in web traffic and leads over the next two years:


increase in tracked leads

First three months as a client (August–October 2016) vs. same period in 2018


current cost per client

Average for January–April 2019


increase in annual organic website traffic

First 12 months as a client vs. most recent 12 months at time of study


increase in organic keywords

96 organic keywords > 3,759 organic keywords — First month, April 2016 vs. most recent month at time of study, March 2019

“The expertise, guidance, and work of the team at LaFleur has driven significant traffic to our website and generated more leads than we ever experienced,” says Matt Myers, “and it keeps getting better month after month.”


We’ll analyze your unique needs and offer proven, data-driven solutions customized to your budget and goals.

We offer a full range of digital marketing services, including website development, content marketing, email marketing, social media management, and more.

About the Client: Myers Law Firm

Myers Law Firm is a Charlotte, North Carolina-based personal injury and family law firm founded by the father-and-son attorney team of Lee and Matt Myers.

Services Provided to Myers Law Firm