History of Our Partnership With Bloem
Founded in 2012, Bloem manufactures stylish yet affordable flowerpots and outdoor décor items. The team at Bloem specialize in creating classic and contemporary products that help people create thoughtfully designed, beautiful spaces.
However, Bloem’s unique sensibilities and commitment to their values weren’t translating into the social presence they desired. As a young and growing design company, Bloem knew that reaching people on platforms like Instagram would prove critical to their future growth, so they contacted LaFleur for help. The Bloem team asked us to evaluate their current approach and devise a plan to increase engagement across all social channels.
Right away, our team saw an opportunity to craft a social strategy that highlighted Bloem’s extensive product catalog, positioned their company as thought leaders, and capitalized on current social media trends. We started from this premise and built campaigns designed to engage a diverse audience, offer container gardening tips and tricks, and capture a voice that was uniquely Bloem. Paid campaigns and A/B testing allowed us to test, improve, and hone ads so we could build on successes and discard tactics that weren’t delivering results.
Bloem’s Digital Marketing Results
Over the first three months of working with LaFleur, Bloem saw*:
increase in engagement on Instagram posts
Engagement = saves, likes, and comments
increase in engagement on Facebook posts
Engagement = shares, likes, and comments
increase in Pinterest impressions
And a 6,771% increase in engagement
*Compared to the three months before starting work with LaFleur*
However, even the most remarkable short-term results don't mean much without sustainability, which is why LaFleur and Bloem continue to constantly evaluate and adjust Bloem's social campaigns. Thanks to Bloem's commitment, the company continues to build on the initial explosive growth with further increases each month.
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