Skip to content

Law Firm Experiences Impactful Increase Conversion Rates

Crosley Law - Legal - San Antonio, TX

Find out how LaFleur improved Crosley Law’s search rankings, website traffic, and conversion rates through data analysis and practical problem-solving.

History of Our Partnership With Crosley Law

The attorneys and support staff at Crosley Law had already built a regional and national reputation based on their cutting-edge strategies and the consistent results they delivered for clients. However, the law firm still saw opportunities for further growth. Their website needed a refresh, and Crosley Law’s staff couldn’t balance the demands of their practice with the time and expertise required to execute a comprehensive marketing strategy.

Looking to improve the firm’s web traffic, founding attorney Tom Crosley connected with LaFleur. The LaFleur team identified several ways we could enhance Crosley Law’s traffic and conversion rates. This included a new website design, improving the quality of their existing blog articles, and consistently publishing informative, relevant content.

Crosley Law’s Digital Marketing Results

Crosley Law’s results surpassed expectations and smashed industry averages. When our team compared the law firm’s data from December 2017 to the analytics from just one year later, the results were:


increase in organic traffic


increase in total tracked leads

446, up from 211


increase in conversion rate

5.31%, up from .15%


additional page-one keywords

291, up from 92

"LaFleur's commitment to our law firm is remarkable," says Tom Crosley. "We always appreciate their data-driven and detailed approach to marketing, and we can see results. For example, we recently negotiated a multimillion-dollar settlement for a client who found us through our website. Simply put, LaFleur helps us expand our reach and impact in the San Antonio community."


We’ll analyze your unique needs and offer proven, data-driven solutions customized to your budget and goals.

We offer a full range of digital marketing services, including website development, content marketing, email marketing, social media management, and more.

About the Client: Crosley Law

Crosley Law is a nationally recognized Texas personal injury law firm that focuses on helping victims who suffer catastrophic injuries.

Services Provided to Crosley Law


Are you looking for more leads? Better brand exposure? To gain more 5-star reviews?

The best way to get to know how we can help you achieve your marketing and business growth goals is through a simple conversation.

We know you’re busy, so leave us your information and we will reach out to set up a time to chat for 30 minutes to better understand how we can help you achieve success.