A Responsive, Focused Approach to Marketing Helps a Healthcare Alliance Launch and Grow
Canopy Health - Healthcare - San Francisco, CA
Learn how Canopy Health successfully launched a new Bay Area healthcare alliance with help from LaFleur — and how the performance of Canopy’s digital marketing campaigns continues to exceed expectations.
History of Our Partnership With Canopy Health
Canopy Health came to LaFleur in 2016 as a new healthcare organization needing help with a go-to-market strategy and implementation. LaFleur spearheaded all digital aspects of the project and also took on comprehensive project and budget management. Since Canopy Health’s successful launch, LaFleur and Canopy Health have continued to work together on all marketing and advertising initiatives.
Canopy Health’s Digital Marketing Results
Using a full suite of digital and traditional marketing solutions managed by LaFleur, Canopy Health has produced strong analytics across all digital channels:
1238.28%
increase in new organic website users
First year of website (June 2016 to June 2017) compared to current year (June 2018 to June 2019)
525.67%
increase in referral traffic from social media
First year of website (June 2016 to June 2017) compared to current year (June 2018 to June 2019)
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Adrian | Canopy Health
"We work with LaFleur because of the people – the atmosphere they've created within LaFleur. They have the ability to think strategically very, very quickly, and come up with a group of tactics to meet our requirements."
About the Client: Canopy Health
Incorporated in March 2015, Canopy Health is a physician- and hospital-owned medical alliance. Canopy Health offers Bay Area residents integrated care through a network of roughly 5,000 physicians and more than a dozen hospitals, and the organization is constantly growing.
