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Sarah LaFleur brings a unique and holistic perspective to our agency. A highly empathetic person with years of experience in marketing, management, and customer service, she can intuitively identify the needs of our team, our client, and our community. She helps LaFleur pinpoint opportunities for community engagement, volunteerism, and growth.

Sarah believes that business owners must have a willingness and capacity to give back to their communities, and she’s proud to contribute to Grand Rapids’ long history of community activism. Sarah hopes that LaFleur’s progressive stance on community engagement will inspire others throughout West Michigan and beyond.

In addition to her vital role as LaFleur’s community liaison, Sarah has extensive experience with search engine optimization (SEO), public relations, client management, social media management, and website design. She believes in a client-centered approach to building brands through high-quality, helpful content that stands out from the ever-present noise.

When she’s not working, Sarah likes to spend time with her husband, Chip (“el presidente”), and her two active boys, Lucien and Leif. Somehow, she also finds time to serve on the board of directors for Slow Food West Michigan. Sarah is passionate about the outdoors, loves horseback riding, travel, and backpacking, and can’t help but get emotionally involved with a good book. She is more than slightly obsessed with medieval history and is still angry at Fox for canceling Firefly.