KYLE MCCARTHY

CONTENT MANAGER

The son of an Air Force lieutenant, Kyle McCarthy was born in Glendale, Arizona in 1984. Following several pit stops, he and his family settled in Michigan when he was seven years old. After graduating with a degree in English from Central Michigan University in 2008, Kyle enrolled in the English Literature MA program at Grand Valley State University. His master’s thesis investigating the ideological confluence of Sir Thomas More and Walker Percy earned
him high praise and a distinguished distinction from the university’s faculty.

Following his academic achievements, Kyle began working as a copywriter and editor for a health and wellness startup in Grand Rapids, Michigan. After a successful stint as the lead content editor for that company, he accepted the same position with a national branding agency called Beatnik Branding. During his time with Beatnik, he was able to diversify his skill set to include certification in Google Analytics and Google AdWords, as well as receive wealth of experience with automated marketing practices, newsletter creation, and e-publishing.

Mr. McCarthy began working with LaFleur as a freelance copywriter in the spring of 2014. One year later, he was hired as a full-time content strategist. Since then, he has managed myriad marketing initiatives for law firms, healthcare organizations, and corporations — including paid search, social media, programmatic and native advertising, content development, and email marketing, among others.

Kyle is a versatile content strategist who has orchestrated dozens of national marketing campaigns with numerous companies. He believes all facets of digital and traditional marketing should work together in a cohesive and scalable fashion to unify brand messaging while encouraging creativity and innovation in tandem with best practices and empirical wisdom.