BECCA BARTH

CONTENT STRATEGIST

Becca has been fascinated with the written word ever since she first learned to read and discovered she could hold endless worlds and stories in her hands. Her love of reading eventually evolved into a passion for writing in all its forms, from creative to technical to content marketing and beyond. She was one of those students who was excited to write research papers and inwardly cheered when the instructor announced that a test was mostly essays.

In college, she decided to explore her other interests: design and computers. She earned her bachelor’s in web design and development from Davenport University and combined her degree and passion for writing into a career in digital marketing. She worked in-house as a digital marketer for a furniture manufacturer in Holland, creating written and graphic content and managing their website, digital newsletter, social media, and email campaigns. As a content strategist at LaFleur, Becca utilizes her writing and marketing experience to develop and analyze content for blogs, websites, and other digital platforms.

When she’s not writing, Becca enjoys heading outdoors to read a good book in the sunshine and playing with her dog, Loki, at the park. She also likes cooking, baking, drinking coffee that tastes like chocolate, and sharing a bottle of wine with friends and family.