Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # LaFleur Marketing: LaFleur Marketing is a full-service data-driven digital marketing agency based in Grand Rapids, Michigan. We partner with law firms, professional services businesses, healthcare organizations, technology companies, financial services firms, and other highly regulated industries to deliver measurable growth. Our approach blends deep data insights, strategic storytelling, and purposeful design to create marketing systems that work. LaFleur builds comprehensive marketing strategies including brand and go-to-market planning, website design and development, content strategy and creation, SEO and keyword optimization, paid media and PPC, marketing automation, social media strategy, and client journey optimization. Using our CLEAR marketing framework we focus on human centered research, targeted campaigns, lead cultivation, performance measurement, and continuous refinement to help clients expand market reach, attract the right audience, increase conversions, and achieve long-term success. LaFleur’s team of specialists leverages analytics, automation, creative content, and emerging technology to connect brands with clients at every stage of the decision journey. Founded in 2015, LaFleur continues to set new benchmarks in strategic marketing execution and data-informed growth for regulated and professional service sectors. ## Sitemaps [XML Sitemap](https://lafleur.marketing/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [How Many Skill Sets It Takes to Run a Successful Marketing Campaign](https://lafleur.marketing/blog/skill-sets-successful-marketing-campaign/): A successful marketing campaign often looks deceptively simple. - [Always-On Agentic Workflows for Website Optimization](https://lafleur.marketing/blog/always-on-agentic-workflows-for-website-optimization/): Most organizations still treat website optimization as a project.  - [GEO for Law Firms: How AI Search Is Changing How You Get Found](https://lafleur.marketing/blog/geo-for-law-firms-how-ai-search-is-changing-how-you-get-found/): The answer lies in a rapidly emerging discipline known as Generative Engine Optimization (GEO).  - [Getting a Clearer Audience Picture with Server-Side Tracking ](https://lafleur.marketing/blog/getting-a-clearer-audience-picture-with-server-side-tracking/): For years, website analytics have operated on a simple premise: place tracking scripts in a visitor's browser, collect data about their activity, and send that information directly to platforms like Google Analytics or other marketing tools.  - [The Growth Engine Framework: Why Tactics Without Strategy Plateau](https://lafleur.marketing/blog/the-growth-engine-framework-why-tactics-without-strategy-plateau/): The latest marketing tools don’t do as much without an effective internal and external strategy. Learn more about LaFleur’s Growth Engine. - [What Students Are Asking Us About AI](https://lafleur.marketing/blog/what-students-are-asking-us-about-ai/): Artificial intelligence is no longer a distant concept for students. It is very much here, even with its uncertainties.  - [Co-Designing Web Experiences for Humans and Bots](https://lafleur.marketing/blog/co-designing-web-experiences-for-humans-and-bots/): For years, the rules of the web were relatively stable. You built a website to attract attention, rank in search, and convert human visitors. Search engines were the gateway, but they were not the audience.  - [The Rising Cost of Google AdWords Auctions ](https://lafleur.marketing/blog/the-rising-cost-of-google-adwords-auctions/): If you're a marketing leader at a law firm or similar organization, you've probably noticed something unsettling: your Google Ads budget may be rising, but your results don't seem to be improving at the same rate.  - [Rethinking Local Search for Professional Firms: How AI Is Expanding What’s Possible](https://lafleur.marketing/blog/rethinking-local-search-for-professional-firms-how-ai-is-expanding-whats-possible/): Local search is evolving. AI tools now enable firms to scale local SEO, build targeted microsites, and expand their digital footprint faster than ever. - [New Frontiers in Opportunity Monitoring: A Case Study in Custom Digital Marketing Tools ](https://lafleur.marketing/blog/new-frontiers-in-opportunity-monitoring-a-case-study-in-custom-digital-marketing-tools/): A story of how LaFleur built a custom Reddit monitoring tool that helps one of our client firms identify real-time engagement opportunities in online communities. - [Page Speed, UX, and Website Functionality: the Right Balance ](https://lafleur.marketing/blog/user-experience-and-website-functionality-the-right-balance/): "Slow websites cost you visitors and leads. Learn how page speed impacts user experience, SEO rankings, and conversions—and how to optimize without sacrificing functionality." - [How to Prepare Professional Services Firms for AI: A Data Structure and Infrastructure Guide](https://lafleur.marketing/blog/how-to-prepare-professional-services-firms-for-ai-a-data-structure-and-infrastructure-guide/): AI is only as powerful as your data. Learn how professional services firms can structure documents, metadata, and infrastructure to prepare for AI and gain a competitive edge. - [Why Should Lawyers Care About Retrieval-Augmented Generation (RAG)? ](https://lafleur.marketing/blog/why-should-lawyers-care-about-retrieval-augmented-generation-rag/): AI hallucinations have already derailed court filings and damaged reputations. LaFleur Marketing discusses how Retrieval-Augmented Generation (RAG) can reduce risk. - [Cultivating the Art of Face-to-Face Problem Solving](https://lafleur.marketing/blog/cultivating-the-art-of-face-to-face-problem-solving/): LaFleur Marketing discusses lessons learned from working with students at Byron Center High School. - [Beware of risky AI website building practices](https://lafleur.marketing/blog/beware-of-risky-ai-website-building-practices/): LaFleur Marketing discusses how AI website builders can accelerate your design and development—but without the right safeguards, can also break your site. - [Curating a Source of Truth for Your Operations](https://lafleur.marketing/blog/curating-a-source-of-truth-for-your-operations/): In professional services industries like law and finance, precision is at the center of making everything work. Every document, every process, and every client interaction depends on accurate, up-to-date standards.   - [Practical AI for Law Firm Intake: Human first touch, AI everywhere else](https://lafleur.marketing/blog/practical-ai-for-law-firm-intake-human-first-touch-ai-everywhere-else/): Discover how agentic AI transforms marketing ops in regulated industries—boosting speed, compliance, and accountability. - [Search and Ads in the AI era: Align Creative with AI Overviews and YouTube](https://lafleur.marketing/blog/search-and-ads-in-the-ai-era-align-creative-with-ai-overviews-and-youtube/): LaFleur Marketing discusses how firms and organizations can better align their content to perform for AI overviews and short video algorithms. - [Multimodal Localization Without the Risk: What to Automate vs. Leave Human](https://lafleur.marketing/blog/multimodal-localization-without-the-risk-what-to-automate-vs-leave-human/): LaFleur Marketing shows how law firms and professional-services leaders can use AI automation to scale localization safely. See what to automate and where humans must lead. - [Smaller, Smarter Model Stacks: Choosing Domain-Specific over Foundation Models](https://lafleur.marketing/blog/smaller-smarter-model-stacks-choosing-domain-specific-over-foundation-models/): See how LaFleur Marketing can help your firm get clearer and more focused performance out of domain-specific AI models. - [Adaptive Growth Engines 2026: How AI Will Pre-Build, Measure, and Evolve Campaigns in Real Time](https://lafleur.marketing/blog/adaptive-growth-engines-2026-how-ai-will-pre-build-measure-and-evolve-campaigns-in-real-time/): Stop treating events as one‑off moments. Build the engine first: a hero asset, derivative map, and measurement plan—then the event becomes the catalyst, not the whole story. - [Legal’s New AI Rulebook: How Plaintiff Firms Stay Visible and Compliant](https://lafleur.marketing/blog/legals-new-ai-rulebook-how-plaintiff-firms-stay-visible-and-compliant/): AI can accelerate your firm’s marketing and operations, but only if used responsibly. Learn how to stay compliant with new AI regulations while protecting your brand and credibility. - [AI Overviews and Answer Engines: Designing Brand Architecture That Gets You Named](https://lafleur.marketing/blog/ai-overviews-and-answer-engines-designing-brand-architecture-that-gets-you-named/): How do you get your firm cited in AI-powered search results? LaFleur Marketing can help build your strategy. - [Agentic AI is here: what it means for marketing ops in regulated industries](https://lafleur.marketing/blog/agentic-ai-is-here-what-it-means-for-marketing-ops-in-regulated-industries/): Discover how agentic AI transforms marketing ops in regulated industries—boosting speed, compliance, and accountability. - [The Connectionology Principle: How Trial Skills Build Law Firm Growth](https://lafleur.marketing/blog/the-connectionology-principle-how-trial-skills-build-law-firm-growth/): Explore how skills that win cases—storytelling, empathy, and connection—drive sustainable law firm growth. LaFleur Marketing sponsors Connectionology 2025. - [Transforming Events into Revenue Engines: The AI-Powered Event Campaign Framework](https://lafleur.marketing/blog/transforming-events-into-revenue-engines-the-ai-powered-event-campaign-framework/): Events remain one of the most powerful yet underutilized tools in regulated industries. Most firms treat them as discrete moments: prepare, attend, follow up, move on. But at LaFleur, we've built something different. - [AI Visibility as a KPI: The New Scorecard for Brand and Demand](https://lafleur.marketing/blog/ai-visibility-as-a-kpi-the-new-scorecard-for-brand-and-demand/): Measure and improve your brand’s presence inside AI systems. LaFleur Marketing describes five core AI visibility metrics, how to track them, and how to connect AI presence to pipeline—built for law firms and regulated industries. - [Positioning in the AI Era: Why Professional Services Firms Can’t Outsource Brand](https://lafleur.marketing/blog/positioning-in-the-ai-era-why-professional-services-firms-cant-outsource-brand/): Learn how to keep your firm visible in AI search by embedding brand, tools, and identity into platforms like ChatGPT and Gemini. - [Differentiation Beyond PPC: Why Brand Strategy Multiplies Ad Performance](https://lafleur.marketing/blog/differentiation-beyond-ppc-why-brand-strategy-multiplies-ad-performance/): Even outstanding media management performs better when supported by strong branding and positioning. Learn why differentiation multiplies PPC effectiveness - [Practical AI as Your Growth Partner](https://lafleur.marketing/blog/practical-ai-as-your-growth-partner/): Where does practical AI meet growth strategy? LaFleur Marketing discerns AI hype from real, valuable applications. - [Case Study: Building a Content Brain for a TBI Attorney](https://lafleur.marketing/blog/case-study-building-a-content-brain-for-a-tbi-attorney/): LaFleur Marketing discusses the challenges and payoffs of building a content brain for one of their clients. - [Private Equity and the Legal Market](https://lafleur.marketing/blog/private-equity-and-the-legal-market/): What does private equity’s growing influence mean for legal firm marketing? LaFleur Marketing discusses how to respond - [From SOPs to Content Brains: Unlocking Hidden Knowledge](https://lafleur.marketing/blog/from-sops-to-content-brains-unlocking-hidden-knowledge/): See how LaFleur Marketing solved a problem with its SOPs and how that solution may be applied to other organizations. - [Growth Starts with Problems, Not Campaigns](https://lafleur.marketing/blog/growth-starts-with-problems-not-campaigns/): LaFleur Marketing discusses how good business marketing should also include deeper problem solving. - [The Cycle of Marketing](https://lafleur.marketing/blog/the-cycle-of-marketing/): What do those dips in your marketing really mean? LaFluer Marketing discusses how to approach your marketing cycle data. - [Branding as the Law Firm Growth Strategy of 2026](https://lafleur.marketing/blog/branding-as-the-law-firm-growth-strategy-of-2026/): Branding is crucial for PI firms facing new competition from private equity. Invest now to secure market share and thrive in 2026. - [The UX of Data: Designing for Decision-Making](https://lafleur.marketing/blog/the-ux-of-data-designing-for-decision-making/): Data alone doesn’t drive decisions. User experience (UX) alone doesn’t deliver insights. But together, both can transform information into clarity, trust, and action.   - [How to build a smarter editorial calendar with AI insights ](https://lafleur.marketing/blog/how-to-build-a-smarter-editorial-calendar-with-ai-insights/): Your editorial calendar is more than just a schedule. At its best, it’s a strategic framework that helps your firm tell the right stories to the right people at the right time. It connects your team’s legal expertise to the needs and questions of your future clients. And it ensures that your content is getting published in ways that get results.  - [AI Infrastructure 101: What It Really Means for Legal Marketing](https://lafleur.marketing/blog/ai-infrastructure-101-what-it-really-means-for-legal-marketing/): AI is everywhere in legal marketing conversations right now. Content tools. Chatbots. Data dashboards. It’s easy to get excited or overwhelmed. But before you jump into implementation, it’s worth asking a simpler question: Are your systems ready for any of this?  - [Your law firm data is being wasted. Here’s how to fix it](https://lafleur.marketing/blog/your-law-firm-data-is-being-wasted-heres-how-to-fix-it/): Your firm's intake volume is steady, your ad campaigns are generating calls, and you're doing the work to drive business. But what happens to all that information once someone clicks "submit" or dials your number? You don't have a lead problem. You have a law firm data problem. - [How we’re using EOS to build a healthier agency (and better work for our clients)](https://lafleur.marketing/blog/how-were-using-eos-to-build-a-healthier-agency-and-better-work-for-our-clients/): At LaFleur, we’re in the business of helping others grow. But over the past year, we’ve made a serious investment in our own growth. We’ve adopted the Entrepreneurial Operating System® (EOS®), a complete set of tools and processes designed to help businesses clarify their vision, gain traction, and build healthier teams. It’s not just a framework. It’s a commitment. And it’s already changing the way we work: with each other and for our clients. - [When was the last time you read your attorney bio page?](https://lafleur.marketing/blog/when-was-the-last-time-you-read-your-attorney-bio-page/): Your attorney bio page's primary audience is prospective clients. They want to know you see them, understand their problem, and have thour bio isn’t just a digital business card. It’s a credibility signal, a conversion tool, and a key player in your digital strategy. For small law firms, bios offer a rare opportunity to personalize your site, humanize your practice, and differentiate from templated competitors. Unlike blog posts or FAQs, bios introduce the person behind the brand. They’re where professionalism meets empathy. - [When AI misquotes RBG: The risks of legal hallucination](https://lafleur.marketing/blog/when-ai-misquotes-rbg-the-risks-of-legal-hallucination/): In the early days of AI (way back in 2023), SCOTUSblog's editor asked ChatGPT a series of questions about the Supreme Court's history and jurisprudence. The generative AI tool repeatedly asserted that Justice Ruth Bader Ginsburg dissented in Oberfegell v. Hodges, the landmark case that legalized same-sex marriage. Oof. - [AI strategy isn’t about tools. It’s about culture shift.](https://lafleur.marketing/blog/ai-strategy-isnt-about-tools-its-about-culture-shift/): Law firms are investing in AI, but implementation rarely matches ambition. From research platforms and automated summarization tools to client intake chatbots and voice-driven documentation assistants, the legal tech market is crowded with solutions. The problem? Many sit idle, misconfigured, or mismatched to firm workflows. Instead of streamlining operations, they often create friction, widening the gap between capability and utility. - [The real threat isn’t AI. It’s alternative business structures](https://lafleur.marketing/blog/the-real-threat-isnt-ai-its-alternative-business-structures/): If you've been paying attention to legal tech headlines, you're forgiven for thinking artificial intelligence is the existential threat to law firms. But there's a bigger, faster-moving disruptor already reshaping the industry: Alternative Business Structures (ABS) and private equity-backed legal ventures. - [AI and data-driven decision-making for leaders who want results (not just reports)](https://lafleur.marketing/blog/ai-and-data-driven-decision-making-for-leaders-who-want-results-not-just-reports/): This blog is based on our recent Connectionology webinar, AI and Data-Driven Decision-Making: Smarter, Faster. We will be sharing the webinar video soon. - [Why humans still win (for now): Human-first conversion in an AI world](https://lafleur.marketing/blog/why-humans-still-win-for-now-human-first-conversion-in-an-ai-world/): Every time we push the boundaries of AI in legal marketing—automating intake forms, writing ad copy, optimizing media spend—there’s a voice in the back of my head reminding me of something simple: Conversion is human. - [What does Google’s AI Mode mean for your marketing?](https://lafleur.marketing/blog/what-does-googles-ai-mode-mean-for-your-marketing/): You may have missed it—just a new icon, a few extra words in the search bar: "AI Mode." But this seemingly small update could be one of the biggest changes to Google in years. - [Why authenticity is your best AI strategy](https://lafleur.marketing/blog/why-authenticity-is-your-best-ai-strategy/): We’re hurtling into the age of AI, and if you believe the hype, lawyers are either about to be replaced by robots or revolutionized by them. I’m less interested in the hype and more focused on what’s actionable: If AI can write, summarize, analyze, and optimize, what’s left for the human? - [How marketing automation impacts your business (and the hidden costs of NOT automating)](https://lafleur.marketing/blog/how-marketing-automation-impacts-your-business-and-the-hidden-costs-of-not-automating/): Used well, automation doesn’t just make tasks easier. It changes the trajectory of your outcomes. Understanding how marketing automation impacts your business means looking beyond convenience and seeing the structural advantage it creates: faster insights, more consistent engagement, and far more efficient use of your team’s time. ## Pages - [Website Design for Lawyers](https://lafleur.marketing/who-we-help/law-firms/website-design/): Too many law firm website designs fail because they prioritize having a certain “look” over how they actually serve potential clients. Effective law firm website design builds trust through professional design while optimizing relentlessly for conversion.   - [Local SEO for Law Firms](https://lafleur.marketing/who-we-help/law-firms/local-seo/): We help law firms establish a local SEO presence that targets desired clients and converts more leads. - [Law Firm SEO](https://lafleur.marketing/who-we-help/law-firms/law-firm-seo/): let’s set your law firm seo right. - [Law Firms](https://lafleur.marketing/who-we-help/law-firms/): Law firm marketing recommendations often include: - [Who We Help](https://lafleur.marketing/who-we-help/): If your organization is ready to move beyond ad hoc tactics and build a marketing strategy grounded in data, storytelling, and design, let’s talk. - [About](https://lafleur.marketing/about-2/): ABOUT LAFLEUR MARKETING - [Legal Marketing Podcast](https://lafleur.marketing/legal-marketing-podcast/): Honest conversations on legal marketing, growth, and the business of law from the team at LaFleur Marketing. - [Paid Ads for Law Firms](https://lafleur.marketing/who-we-help/law-firms/law-firm-paid-advertising/): We help law firms immediately target audiences that matter with greater returns on investment.  - [Growth Engine Marketing Framework | LaFleur Marketing](https://lafleur.marketing/growth-engine/): Most marketing agencies specialize in one thing: finding people who are already looking for a solution. They’re excellent at the tactical execution of SEO, paid ads, and conversion optimization.   - [Get Your Free Growth Plan | LaFleur Marketing ](https://lafleur.marketing/get-a-growth-plan/): Are you ready to elevate your marketing strategy? Take the first step by contacting filling out our form to request a free discovery call. - [Digital Marketing Services | LaFleur Marketing ](https://lafleur.marketing/services/): The right marketing services, deployed in the right order with the right strategy behind them, make a measurable difference. The wrong ones—even well-executed—can burn through budget without moving the needle.  - [Growth Marketing for Law Firms | LaFleur Marketing](https://lafleur.marketing/who-we-help/law-firms/growth-marketing/): Growth marketing for law firms starts with a clear plan. Whether you’re a solo practitioner looking to grow or an established firm trying to expand market share, we can create an integrated growth marketing strategy that transforms how you acquire clients and prove that the money is working.  - [The UX of Data: Design for Decision-making](https://lafleur.marketing/the-ux-of-data-design-for-decision-making/): Event Registration - [Thank you for requesting the Guide](https://lafleur.marketing/thank-you-for-requesting-the-guide/): Thanks for downloading The Guide to Growth for Small Firms. It’s on its way to your inbox now. - [Digital Marketing for Law Firms](https://lafleur.marketing/library/digital-marketing-for-law-firms/): Library > Digital Marketing for Law Firms Book - [Marketing glossary](https://lafleur.marketing/glossary/): glossary - [About](https://lafleur.marketing/about/): ABOUT LAFLEUR MARKETING - [Website design and marketing for small law firms](https://lafleur.marketing/marketing-for-growing-firms/): Build your marketing foundation - [Projects](https://lafleur.marketing/projects/): projects - [LaFleur Marketing Newsletter](https://lafleur.marketing/newsletter/): Learn about marketing trends affecting your industry, explore best practices, and discover where you can find our team in the community. The LaFleur Marketing Newsletter delivers practical advice on how to grow your business and get the most out of your marketing budget. - [Thank you!](https://lafleur.marketing/thank-you/): You should hear from someone at LaFleur in the next 30 minutes.
Check your inbox to schedule a time that works for you. - [Terms and conditions](https://lafleur.marketing/terms-and-conditions/): The terms and conditions provided below are considered incorporated into any fully-executed LaFleur One or LaFleur Marketing (hereinafter LaFleur) proposal. “Client” in these terms and conditions is defined as any person or business entity who enters into an agreement for consultative and/or creative services by signing a LaFleur proposal.  - [Library](https://lafleur.marketing/library/): Library - [Contact LaFleur Marketing](https://lafleur.marketing/contact/): By partnering with LaFleur, you have a marketing team dedicated to your business and well-versed in best practices for your industry.
Starting is simple, let’s set up a 30-minute call to see if we’re a good fit. - [Solutions](https://lafleur.marketing/solutions/): Solutions - [Our CLEAR marketing process](https://lafleur.marketing/process/): process - [LaFleur Marketing | Data Insights, Storytelling, and Design](https://lafleur.marketing/): Positioning. Strategy. Execution. Powered by advanced AI and a full-service marketing team.  - [Privacy Policy](https://lafleur.marketing/privacy-policy/): We’ve grounded our approach to data privacy in our core values:  ## Solutions - [Website design and marketing for small law firms](https://lafleur.marketing/solutions/website-design-and-marketing-for-small-law-firms/): Solutions - [Managed website hosting solutions](https://lafleur.marketing/solutions/website-hosting-solutions/): Your website isn’t just a digital presence—it’s a business-critical asset. Slow load times, security vulnerabilities, or unexpected downtime can cost you leads and revenue. That’s why LaFleur provides flexible managed website hosting solutions that deliver speed, security, and seamless performance. Whether you’re launching a new site or upgrading your current setup, we ensure your website stays online, protected, and running at peak efficiency. - [Local SEO services](https://lafleur.marketing/solutions/local-seo-services/): As you scale your business, you need a data-driven, hyper-local marketing strategy that resonates with your audience right in your own backyard. That’s why we offer local SEO services that help you bridge the gap between your current visibility and your long-term growth objectives—without compromising on quality or results. - [Self-service analytics for law firms](https://lafleur.marketing/solutions/self-service-analytics-for-law-firms/): Solutions - [Fractional marketing services](https://lafleur.marketing/solutions/fractional-marketing/): You’ve got big ideas and even bigger goals, but you may not have the resources to support a full-scale marketing team. That's where fractional marketing comes in. - [Marketing strategy services](https://lafleur.marketing/solutions/marketing-strategy-services/): Let's build your brand around people's needs, emotions, and experiences. Our marketing strategy services help you craft a brand and marketing strategy that will resonates with your audience and positions you for success in the marketplace. - [Marketing automation services](https://lafleur.marketing/solutions/marketing-automation-services/): Solutions - [Social media services](https://lafleur.marketing/solutions/social-media-services/): Solutions - [Website design services](https://lafleur.marketing/solutions/website-design-services/): Solutions - [Content strategy services](https://lafleur.marketing/solutions/content-strategy-services/): Solutions - [AI consulting services](https://lafleur.marketing/solutions/ai-consulting-services/): Solutions - [AI-powered marketing dashboards](https://lafleur.marketing/solutions/marketing-dashboards/): A: Depending on which data sources you integrate into your marketing dashboards, you might see charts, graphs, and heat maps. These visualizations can help you make sense of your data in ways that raw data might not. - [Paid advertising services](https://lafleur.marketing/solutions/paid-advertising-services/): Solutions ## Podcast - [The business of law with Brooke Lively](https://lafleur.marketing/podcast/the-business-of-law-with-brooke-lively/): This conversation between Brooke Lively, founder and president of Cathcap, and Leigh Ebrom, director of compliance and content for LaFleur, focuses on the importance of data-driven marketing for better decision-making at your law firm. They discuss the need for law firms to use data to make informed decisions and avoid relying solely on gut instinct. Whether you’re just starting out or looking to grow your firm, they talk about goal setting and tracking key performance indicators (KPIs) to measure success. They also discuss the future of the legal industry and the increasing importance of law firm marketing in a competitive landscape. - [Human-centered storytelling with John Romano](https://lafleur.marketing/podcast/human-centered-storytelling-with-john-romano/): There is a shift happening in search away from SEO. Search engines, particularly Google, are starting to focus on and elevate human-centered, authentic content. As a master storyteller, John explains his approach to communicating and crafting a good story for juries, his team, and even his grandkids. - [The art of writing human-centered content with Eric Ganci](https://lafleur.marketing/podcast/the-art-of-writing-human-centered-content-with-eric-ganci/): Eric Ganci from Casey Gerry Law shares how he uses ChatGPT (more affectionately known at LaFleur as “Chatty G”), ways to gauge the success of your content, and how organizing your content is like learning the drums. Check out the conversation with Chip LaFleur, CEO of LaFleur Marketing and Orchard Insights, and Bob Flavin, Digital Strategist. - [Episode 34 – Lessons in marketing for lawyers and law firms, with Jeana Goosmann](https://lafleur.marketing/podcast/episode-34-lessons-in-marketing-for-lawyers-and-law-firms-with-jeana-goosmann/): Participants: - [Episode 33 – How to get reviews: Best practices for law firms, with Mandy Hicks and Hally Pinaud](https://lafleur.marketing/podcast/episode-33-how-to-get-reviews-best-practices-for-law-firms-with-mandy-hicks-and-hally-pinaud/): Participants: - [Episode 32 – Lead tracking platforms: Everything your law firm should know, with Harlan Schillinger](https://lafleur.marketing/podcast/episode-32-lead-tracking-platforms-everything-your-law-firm-should-know/): Participants: - [Episode 31 – A look inside technology best practices for law firms, with Zack Glaser](https://lafleur.marketing/podcast/episode-31-a-look-inside-technology-best-practices-for-law-firms-with-zack-glaser/): Chip LaFleur:  - [Episode 30 – LinkedIn for lawyers, with Frank Ramos](https://lafleur.marketing/podcast/episode-30-linkedin-for-lawyers-with-frank-ramos/): Frank Ramos joins us for this episode of Legal Marketing Radio to discuss: - [Episode 29 – Gursten v. Doe: A case against fake Google reviews](https://lafleur.marketing/podcast/episode-29-gursten-v-doe-a-case-against-fake-google-reviews/): Our guest this episode is Steve Gursten of Michigan Auto Law. - [Episode 28 – How to Grow Your Law Firm the Right Way, with Krystal Champlin and Beth Slate](https://lafleur.marketing/podcast/episode-28-how-to-grow-your-law-firm-the-right-way-with-krystal-champlin-and-beth-slate/): According to Krystal and Beth, one of the foremost challenges law firms face as they try to grow is that law school doesn't prepare attorneys for the business management side of law practice. As a result, lawyers struggle with where to turn their attention and how to define success using key performance indicators (KPIs). - [Episode 27 – Google My Business for Attorneys, with Davis Baer](https://lafleur.marketing/podcast/episode-27-google-my-business-for-attorneys-with-davis-baer/): Google My Business is a free tool for businesses and organizations to manage their online presence across Google. Want your law firm to appear in the “three-pack” of local search results that show up in the maps box when someone searches for law firms in your area? Google My Business is one of the most important tools to help you accomplish that goal. GMB also lets you control the contact and business hours information that search engine users see for your firm, provide answers to frequently asked questions, and create posts that give updates about recent developments at your law firm. - [Episode 26 – Keeping Your Clients’ Data Secure, with Scott Dresen](https://lafleur.marketing/podcast/episode-26-keeping-your-clients-data-secure-with-scott-dresen/): Although cybercriminals are creating new ways of launching cyber-attacks, Scott says most of the more common methods for breaching small companies’ data have been around for quite a while. These include: - [Episode 25 – Do It Live! How Attorneys Can Use Facebook Live, with Kim Trathen](https://lafleur.marketing/podcast/episode-25-do-it-live-how-attorneys-can-use-facebook-live-with-kim-trathen/): Going live on Facebook creates levels of engagement and visibility that you can’t achieve by posting written content or even sharing pre-recorded video. In fact, according to a study from the website Livestream, 80 percent of web users would rather watch live video from a brand than view any other type of content. Also, many social media experts (including Kim) believe that Facebook’s algorithms prioritize video in general and live video in particular over other types of content in users’ feeds. - [Episode 24 – How Lawyers Can Use Technology to Improve Their Practices, with Nicole Black](https://lafleur.marketing/podcast/episode-24-how-lawyers-can-use-technology-to-improve-their-practices-with-nicole-black/): According to Nicole, new technologies like mobile computing and cloud computing are leveling the playing field for law firms, and small to medium-sized firms stand to benefit the most — as long as they implement solutions thoughtfully. Thoughtful implementation means: - [Episode 23 – Why Every Lawyer Needs a Great Peer Network, with James Millar](https://lafleur.marketing/podcast/episode-23-why-every-lawyer-needs-a-great-peer-network-with-james-millar/): James Millar came up with the idea for his new book "Building Bridges" in a moment of epiphany: he was standing with an attorney colleague looking out at the Manhattan skyline when he realized that every building was filled with professionals who could benefit from the innovations and insights that executive peer networks can deliver. The first part of James' book outlines 8 core principles that everyone should consider when designing a peer network, and the second delves into practical instructions that can help you design and build your network. Along the way, James distinguishes between networking, the verb (shallow, transactional interactions that deliver little value) and the kind of robust, substantive networks that attorneys and other professionals can build if they approach the process with the right mindset. - [Episode 22 – Thinking Through the Client’s Journey, with Yolanda Cartusciello](https://lafleur.marketing/podcast/episode-22-thinking-through-the-clients-journey-with-yolanda-cartusciello/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the team at LaFleur and special guests) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing. - [Episode 21 – Making Sense of Social Media, with Ethan Wall](https://lafleur.marketing/podcast/episode-21-making-sense-of-social-media-with-ethan-wall/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the team at LaFleur and special guests) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing. - [Episode 19 – Spring Cleaning: How to Tidy Up and Repurpose Underperforming Content](https://lafleur.marketing/podcast/episode-19-spring-cleaning-how-to-tidy-up-and-repurpose-underperforming-content/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the team at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing. - [Episode 20 – Online Reputation Management and Why It Matters for Attorneys](https://lafleur.marketing/podcast/episode-20-online-reputation-management-and-why-it-matters-for-attorneys/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the team at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing. - [Episode 18 – How Lawyers Can Become Better Closers, with Ryan ‘The Hardcore Closer’ Stewman](https://lafleur.marketing/podcast/episode-18-how-lawyers-can-become-better-closers-with-ryan-the-hardcore-closer-stewman/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 17 – Increasing Conversions and Understanding the Digital Marketing Funnel](https://lafleur.marketing/podcast/episode-17-increasing-conversions-and-understanding-the-digital-marketing-funnel/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 15 – How to Troubleshoot Your Digital Marketing Campaigns, Part 1](https://lafleur.marketing/podcast/episode-15-how-to-troubleshoot-your-digital-marketing-campaigns-part-1/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 16 – How to Troubleshoot Your Digital Marketing Campaigns, Part 2](https://lafleur.marketing/podcast/episode-16-how-to-troubleshoot-your-digital-marketing-campaigns-part-2/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 14 – How Law Firms Can Improve Processes and Gather Better Data, with Tim McKey (Rebroadcast)](https://lafleur.marketing/podcast/episode-14-how-law-firms-can-improve-processes-and-gather-better-data-with-tim-mckey-rebroadcast/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 14 – How Law Firms Can Improve Processes and Gather Better Data, with Tim McKey](https://lafleur.marketing/podcast/episode-14-how-law-firms-can-improve-processes-and-gather-better-data-with-tim-mckey/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 13 – The State of Content Marketing 2017, Part 2](https://lafleur.marketing/podcast/episode-13-the-state-of-content-marketing-2017-part-2/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 12 – The State of Content Marketing 2017, Part 1](https://lafleur.marketing/podcast/episode-12-the-state-of-content-marketing-2017-part-1/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 10 – Linkbuilding Fundamentals for Law Firms](https://lafleur.marketing/podcast/episode-10-linkbuilding-fundamentals-for-law-firms/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 11 – The Menchaca Case and How to Publicize Major Verdicts, with Tom Crosley](https://lafleur.marketing/podcast/episode-11-the-menchaca-case-and-how-to-publicize-major-verdicts-with-tom-crosley/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 9 – Steps to Better CTAs / Vista Conference Reflections](https://lafleur.marketing/podcast/episode-9-steps-to-better-ctas-vista-conference-reflections/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 8 – 5 Branding Mistakes You Can’t Afford to Make](https://lafleur.marketing/podcast/episode-8-5-branding-mistakes-you-cant-afford-to-make/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 7 – PPC, Yeah You Know Me!](https://lafleur.marketing/podcast/episode-7-ppc-yeah-you-know-me/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 6 – The Legal Marketing Roundtable, Part 2](https://lafleur.marketing/podcast/episode-6-the-legal-marketing-roundtable-part-2/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 5 – The Legal Marketing Roundtable, Part 1](https://lafleur.marketing/podcast/episode-5-the-legal-marketing-roundtable-part-1/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing. - [Episode 4 – AMP It Up! (Plus On-Page SEO Tips)](https://lafleur.marketing/podcast/episode-4-amp-it-up-plus-on-page-seo-tips/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing. - [Episode 3 – All Analytics Talk (Rise of the Machines!)](https://lafleur.marketing/podcast/episode-3-all-analytics-talk-rise-of-the-machines/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing. - [Episode 2 of Legal Marketing Radio Is Available Now](https://lafleur.marketing/podcast/episode-2-of-legal-marketing-radio-is-available-now/): Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur Legal Marketing) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing. ## Projects - [Amplifying thought leadership on social media](https://lafleur.marketing/projects/thought-leadership-on-social-media/): Social media helps businesses stay top of mind with their potential clients, but managing it can often feel like a full-time job.  - [Sales presentations on the cutting edge](https://lafleur.marketing/projects/sales-presentations-on-the-cutting-edge/): The world of consulting is wide and ever-changing. Our client, a global $1 billion firm, knows you must keep pace with evolving information, industry trends, and changing regulations to be listened to.  - [Canopy Health’s go-to-market strategy drives explosive growth](https://lafleur.marketing/projects/canopy-health-go-to-market/): However, in 2015, Canopy Health was just an idea. A group of the Bay Area’s premier healthcare organizations, including UCSF and John Muir Health, wanted to deliver affordable, world-class healthcare to consumers, improve access to care, and empower smaller healthcare providers.  - [Crosley Law rolls out the red carpet for their clients](https://lafleur.marketing/projects/crosley-law-rolling-out-the-red-carpet-for-their-clients/): Tom wanted to launch connected TV (CTV) ads but was concerned about maintaining his brand’s integrity. He envisioned a commercial that would emphasize Crosley Law’s exceptional client service and help the firm stand out in the competitive San Antonio personal injury market. With a simple concept in mind—rolling out the red carpet for clients—he turned to LaFleur to bring his vision to life. - [Transforming Global Impact’s digital presence](https://lafleur.marketing/projects/revolutionizing-global-impacts-digital-presence/): As a leading philanthropic voice, Global Impact sought to realign their online presence with their expanding influence and evolving brand image. Their existing website was becoming prohibitively expensive so they came to LaFleur seeking a more sustainable solution. They also wanted to better showcase their philanthropy work to various audiences like charities and donor organizations.

 - [Video production that hits the mark](https://lafleur.marketing/projects/video-production-that-hits-the-mark/): Virtual Systems came to us with a great client story they wanted to use for marketing. When their client—LaFontsee Galleries—had an on-site server damaged during a storm, Virtual Systems stepped in and quickly got them back up and running. A LaFontsee team member agreed to tell the story on camera, so Virtual Systems asked LaFleur to produce a testimonial video. - [Test-and-learn campaigns for Michigan Auto Law](https://lafleur.marketing/projects/test-and-learn-campaigns-for-michigan-auto-law/): Michigan Auto Law, a personal injury firm, needed help optimizing its Google Ads account. Its team wanted to decrease cost per click (CPC) and increase conversions without stretching the budget. ## Categories - [Accessibility](https://lafleur.marketing/blog/category/accessibility/) - [AI](https://lafleur.marketing/blog/category/ai/) - [Articles](https://lafleur.marketing/blog/category/articles/) - [Blog](https://lafleur.marketing/blog/category/blog/) - [Branding](https://lafleur.marketing/blog/category/branding/) - [Business](https://lafleur.marketing/blog/category/business/) - [Community Engagement](https://lafleur.marketing/blog/category/community-engagement/) - [Content Management](https://lafleur.marketing/blog/category/content-management/) - [Content Marketing](https://lafleur.marketing/blog/category/content-marketing/) - [Content Strategy](https://lafleur.marketing/blog/category/content-strategy/) - [Corporate](https://lafleur.marketing/blog/category/corporate/) - [Digital Marketing](https://lafleur.marketing/blog/category/digital-marketing/) - [Email Marketing](https://lafleur.marketing/blog/category/email-marketing/) - [Finance](https://lafleur.marketing/blog/category/finance/) - [General](https://lafleur.marketing/blog/category/general/) - [Healthcare](https://lafleur.marketing/blog/category/healthcare/) - [Intake Optimization](https://lafleur.marketing/blog/category/intake-optimization/) - [LaFleur Marketing](https://lafleur.marketing/blog/category/lafleur-marketing/) - [Lead Generation](https://lafleur.marketing/blog/category/lead-generation/) - [Legal](https://lafleur.marketing/blog/category/legal/) - [Marketing Automation](https://lafleur.marketing/blog/category/marketing-automation/) - [News](https://lafleur.marketing/blog/category/news/) - [Pay Per Click](https://lafleur.marketing/blog/category/pay-per-click/) - [Search Engine Optimization](https://lafleur.marketing/blog/category/search-engine-optimization/) - [Social Media](https://lafleur.marketing/blog/category/social-media/) - [Uncategorized](https://lafleur.marketing/blog/category/uncategorized/) - [Video Production](https://lafleur.marketing/blog/category/video-production/) - [Website Design](https://lafleur.marketing/blog/category/website-design/) ## Tags - [Advertising](https://lafleur.marketing/blog/tag/advertising/) - [Artificial Intelligence](https://lafleur.marketing/blog/tag/artificial-intelligence/) - [Attorney Referrals](https://lafleur.marketing/blog/tag/attorney-referrals/) - [Bloggers](https://lafleur.marketing/blog/tag/bloggers/) - [blogging](https://lafleur.marketing/blog/tag/blogging/) - [Branding Success](https://lafleur.marketing/blog/tag/branding-success/) - [CMS](https://lafleur.marketing/blog/tag/cms/) - [content creation](https://lafleur.marketing/blog/tag/content-creation/) - [content editors](https://lafleur.marketing/blog/tag/content-editors/) - [content management](https://lafleur.marketing/blog/tag/content-management/) - [Content Marketing](https://lafleur.marketing/blog/tag/content-marketing/) - [Copywriting Services](https://lafleur.marketing/blog/tag/copywriting-services/) - [crafting headlines](https://lafleur.marketing/blog/tag/crafting-headlines/) - [Cross-Channel Publishing](https://lafleur.marketing/blog/tag/cross-channel-publishing/) - [Data Mining](https://lafleur.marketing/blog/tag/data-mining/) - [Dedicated Landing Pages](https://lafleur.marketing/blog/tag/dedicated-landing-pages/) - [Digital Marketing](https://lafleur.marketing/blog/tag/digital-marketing/) - [digital marketing ethics](https://lafleur.marketing/blog/tag/digital-marketing-ethics/) - [Digital Marketing Strategies](https://lafleur.marketing/blog/tag/digital-marketing-strategies/) - [Editorial process](https://lafleur.marketing/blog/tag/editorial-process/) - [Email Marketing](https://lafleur.marketing/blog/tag/email-marketing/) - [Email Marketing Strategy](https://lafleur.marketing/blog/tag/email-marketing-strategy/) - [ethics](https://lafleur.marketing/blog/tag/ethics/) - [etymology](https://lafleur.marketing/blog/tag/etymology/) - [facebook](https://lafleur.marketing/blog/tag/facebook/) - [facebook marketing](https://lafleur.marketing/blog/tag/facebook-marketing/) - [finance](https://lafleur.marketing/blog/tag/finance/) - [google adwords](https://lafleur.marketing/blog/tag/google-adwords/) - [Google Analytics](https://lafleur.marketing/blog/tag/google-analytics/) - [headline writing](https://lafleur.marketing/blog/tag/headline-writing/) - [how to market](https://lafleur.marketing/blog/tag/how-to-market/) - [html landing page](https://lafleur.marketing/blog/tag/html-landing-page/) - [Ideal Audience Segments](https://lafleur.marketing/blog/tag/ideal-audience-segments/) - [internet](https://lafleur.marketing/blog/tag/internet/) - [LaFleur](https://lafleur.marketing/blog/tag/lafleur/) - [LaFleur Legal Marketing](https://lafleur.marketing/blog/tag/lafleur-legal-marketing/) - [LaFleur Marketing](https://lafleur.marketing/blog/tag/lafleur-marketing/) - [landing page design](https://lafleur.marketing/blog/tag/landing-page-design/) - [landing page free](https://lafleur.marketing/blog/tag/landing-page-free/) - [landing page templates](https://lafleur.marketing/blog/tag/landing-page-templates/) - [language](https://lafleur.marketing/blog/tag/language/) - [Law Firm Branding](https://lafleur.marketing/blog/tag/law-firm-branding/) - [law firm growth](https://lafleur.marketing/blog/tag/law-firm-growth/) - [law firm KPIs](https://lafleur.marketing/blog/tag/law-firm-kpis/) - [Law Firm Web Build](https://lafleur.marketing/blog/tag/law-firm-web-build/) - [Lawyers](https://lafleur.marketing/blog/tag/lawyers/) - [Lead Generation](https://lafleur.marketing/blog/tag/lead-generation/) - [legal](https://lafleur.marketing/blog/tag/legal/) - [legal content](https://lafleur.marketing/blog/tag/legal-content/) - [legal marketing](https://lafleur.marketing/blog/tag/legal-marketing/) ## Tactic - [Analytic insight](https://lafleur.marketing/tactic/analytic-insight/) - [Art direction](https://lafleur.marketing/tactic/art-direction/) - [Content creation](https://lafleur.marketing/tactic/content-creation/) - [Content strategy](https://lafleur.marketing/tactic/content-strategy/) - [Creative strategy](https://lafleur.marketing/tactic/creative-strategy/) - [Data insight](https://lafleur.marketing/tactic/data-insight/) - [Digital advertising](https://lafleur.marketing/tactic/digital-advertising/) - [Go-to-market strategy](https://lafleur.marketing/tactic/go-to-market-strategy/) - [Keyword analysis](https://lafleur.marketing/tactic/keyword-analysis/) - [Paid advertising](https://lafleur.marketing/tactic/paid-advertising/) - [PPC](https://lafleur.marketing/tactic/ppc/) - [UX](https://lafleur.marketing/tactic/ux/) - [Video and audio](https://lafleur.marketing/tactic/video-and-audio/) ## Program - [Awareness and reach](https://lafleur.marketing/program/awareness-and-reach/) - [Go-to-market](https://lafleur.marketing/program/go-to-market/) - [Lead generation](https://lafleur.marketing/program/lead-generation/) - [Thought leadership](https://lafleur.marketing/program/thought-leadership/) - [Web development](https://lafleur.marketing/program/web-development/) ## Industry - [B2B](https://lafleur.marketing/industry/b2b/) - [Healthcare](https://lafleur.marketing/industry/healthcare/) - [Legal](https://lafleur.marketing/industry/legal/) - [Tech](https://lafleur.marketing/industry/tech/)