PUBLIC AND MEDIA RELATIONS SERVICES FOR LAW FIRMS
Build Better Relationships in Your Community
The way that the public consumes information is constantly evolving due to shifts in technology (such as the growing impact of social media) — and the media industry is changing just as quickly to keep up. Building an effective public and media relations strategy in this constantly fluctuating environment requires familiarity with emerging platforms and new technologies as well as time, dedication, and responsiveness.
Position Your Firm for Success
When you work with LaFleur, you will always have a full-service legal marketing partner ready to respond to the latest developments within your firm, in your practice areas, and in your community. By positioning your firm as a thought leader and keeping your brand active across the most important channels, we distinguish your practice from the competition and create brand awareness that can pay dividends in multiple areas, including business development, staff hiring, client acquisition, and case referrals.
Cohesion at Every Marketing Touchpoint
Whether you need to publicize important case results, build reliable contacts at local and national media outlets, or strengthen ties in your community through events and outreach, it’s critical that your public and media relations efforts work in tandem with your firm’s digital marketing strategy.
Because we work closely with your firm to understand your practice areas, messaging, and unique strengths, we’re able to incorporate these facets of your branding into every press release, event, partnership, or sponsorship that we help create for your business.
A truly effective public relations strategy isn’t just about promoting awareness and positive perception of your firm’s brand, either. At LaFleur, we leverage events like contests and giveaways, charitable partnerships, presentations, seminars, and community events to gather information from potential clients and nurture those leads into clients and cases through the power of email marketing.
Below are some of the public and media relations services that we offer to our clients:
- Press Releases
- Contests and Giveaways
- Charitable Donations and Partnerships
- Presentations and Seminars
- Event Sponsorships
- Educational Partnerships
Let LaFleur Share the Story of Your Law Firm
Public and media relations isn’t just about sending out monthly press releases. It is a celebration of your firm and all the great work that you and your staff do each day for your clients. At LaFleur, we want to participate in that celebration and help get everyone in your local area as excited as you are about your services, achievements, and community presence.
Not Ready to Talk With Someone Yet?
If you’re not quite ready to chat with us about implementing or improving your public and media relations tactics, that’s okay — we’d still like to offer a helping hand.
Click on any of the links below to receive free content that will help you assess your current efforts and make useful adjustments to your PR practices.