developer Stuart Pearman

10 Minutes With LaFleur Web Developer Stuart Pearman

By Steven Thomas Kent | February 21, 2019

Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started developing as a way to…

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Law firm badges

Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website

By Leigh Ebrom | February 19, 2019

There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified…

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LaFleur Digital Marketing Automation

How to Use Automation Tools to Improve Productivity, Sales, and More!

By Amy Hinman | February 12, 2019

Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the week on email. If you…

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Keyword Research

Our Favorite Tools and Platforms for Conducting Winning Keyword Research

By Sowmya Padigi | February 5, 2019

Pay-per-click (PPC) advertising keyword research is a critical part of building successful, cost-effective campaigns. When conducting this research, it can help to try to think like your potential lead or…

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legal marketing, digital marketing

TIL: Digital Marketing FAQs and How They Impact Your Law Firm

By Leigh Ebrom | January 24, 2019

Most lawyers understand the need for a robust marketing strategy in today’s competitive economy. However, many attorneys still struggle to find time to dedicate to digital marketing. Even if you…

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10 Minutes With LaFleur Senior Strategist Dale Engelbert

By Steven Thomas Kent | January 23, 2019

Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications and product development. From there,…

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testimonial videos

Simple Tips for Shooting Great Testimonial Videos

By Kyle McCarthy | January 11, 2019

Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles should be tastefully populated with…

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seo myths

SEOoops! 8 Common SEO Myths, Debunked 

By Steven Thomas Kent | January 8, 2019

Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo — they want to hire…

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