LEGAL MARKETING BLOG

how to get more conversions law firm

5 Ways to Get More Conversions for Your Law Firm

By Amy Hinman | November 26, 2019

If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do…

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law firm seasonal business

How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations

By Leigh Ebrom | November 12, 2019

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics…

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Legal Marketing

Don’t Be the Caillou of Legal Marketing

By Leigh Ebrom | September 3, 2019

Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my fill. Thankfully, I think my…

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Best Social Media for Law Firms

A Social Buffet: How to Choose the Best Social Media Platform for Your Law Firm

By Rebecca Barth | August 13, 2019

Recent studies suggest that social media usage continues to rise among most age groups in the U.S., making social media one of the most effective ways to advertise, increase brand…

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legal marketing strategy, law firm marketing plan, legal digital marketing

3 Foundational Legal Marketing Strategies You Need to Know

By Rebecca Barth | June 14, 2019

Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions and search. Your website needs…

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Legal Marketing Books

Summer Reading List: Top Marketing Books for Lawyers

By Leigh Ebrom | June 11, 2019

If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch up on your reading. This…

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SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience

By Leigh Ebrom | May 30, 2019

Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that…

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benefits of digital marketing

Why Should My Law Firm Invest in Digital Marketing?

By Rebecca Barth | May 14, 2019

Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can simply outspend the little guys…

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Roll With the Changes: A Guide to Keeping Up With Google Display Ads

By Sowmya Padigi | April 15, 2019

The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can…

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Law firm badges

Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website

By Leigh Ebrom | February 19, 2019

There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified…

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