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10 Minutes With LaFleur Web Developer Stuart Pearman
Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started developing as a way to…
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Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website
There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified…
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How to Use Automation Tools to Improve Productivity, Sales, and More!
Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the week on email. If you…
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Our Favorite Tools and Platforms for Conducting Winning Keyword Research
Pay-per-click (PPC) advertising keyword research is a critical part of building successful, cost-effective campaigns. When conducting this research, it can help to try to think like your potential lead or…
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TIL: Digital Marketing FAQs and How They Impact Your Law Firm
Most lawyers understand the need for a robust marketing strategy in today’s competitive economy. However, many attorneys still struggle to find time to dedicate to digital marketing. Even if you…
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10 Minutes With LaFleur Senior Strategist Dale Engelbert
Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications and product development. From there,…
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Simple Tips for Shooting Great Testimonial Videos
Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles should be tastefully populated with…
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SEOoops! 8 Common SEO Myths, Debunked
Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo — they want to hire…
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