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local service ads for lawyers

Local Service Ads for Lawyers: The Next Big Trend in Paid Ads?

By LaFleur | September 15, 2020

What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My Business three-pack? You’d probably experience…

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how to create an editorial calendar

How to Create an Editorial Calendar for Your Legal Blog

By LaFleur | May 5, 2020

During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we ask our team to blog…

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Law Firm Social Media Marketing

Mistakes to Avoid With Law Firm Social Media Marketing

By LaFleur | April 13, 2020

Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific compliance standards. For example, when…

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bankruptcy and coronavirus

COVID-19: Prepare Your Bankruptcy Practice for a Recession

By Leigh Ebrom | April 1, 2020

Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age of immense uncertainty and constant…

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law firm social media

Social Media for Law Firms 101

By Rebecca Barth | March 31, 2020

Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already. However, many law firms still…

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agency transparency

Is Your Marketing Agency Transparent Enough? Consider These Factors

By Rebecca Barth | February 25, 2020

Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your company’s goals and seeing a…

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Essential Legal Marketing Strategies for 2020

Essential Legal Marketing Strategies for 2020

By Amy Hinman | January 14, 2020

Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your…

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how to get more conversions law firm

5 Ways to Get More Conversions for Your Law Firm

By Amy Hinman | November 26, 2019

If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do…

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law firm seasonal business

How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations

By Leigh Ebrom | November 12, 2019

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics…

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Legal Marketing

Don’t Be the Caillou of Legal Marketing

By Leigh Ebrom | September 3, 2019

Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my fill. Thankfully, I think my…

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