LEGAL MARKETING BLOG

legal marketing strategy, law firm marketing plan, legal digital marketing

3 Foundational Legal Marketing Strategies You Need to Know

By Rebecca Barth | June 14, 2019

Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions and search. Your website needs…

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Legal Marketing Books

Summer Reading List: Top Marketing Books for Lawyers

By Leigh Ebrom | June 11, 2019

If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch up on your reading. This…

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Liz Morrison

10 Minutes With LaFleur Video Editor Liz Morrison

By Steven Thomas Kent | June 7, 2019

Liz Morrison joined the LaFleur team full-time in 2019 after partnering with us as a freelancer. A videographer with almost a decade of experience, she loves crafting visual narratives that…

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SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience

By Leigh Ebrom | May 30, 2019

Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that…

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social media on a budget

How to Run Timely, Effective Social Media Campaigns on a Budget

By Rebecca Barth | May 23, 2019

Social media is still emerging as a viable paid advertising platform, especially for service-related industries like law, healthcare, and marketing. Many marketers hesitate to invest digital ad budgets on social…

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Kristin Zuller

10 Minutes With LaFleur Designer Kristin Zuller

By Steven Thomas Kent | May 22, 2019

Kristin Zuller joined the LaFleur team in 2019 as a designer, illustrator, and lettering artist. A Grand Rapids, Michigan, native and lifelong lover of all things visual and artistic, Kristin…

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Smart Speaker Marketing

How In-Home Smart Speakers and Devices Are Changing Marketing

By Leigh Ebrom | May 16, 2019

At my house, I can turn on the oven with a simple voice command. I turn the lights off and on the same way. I’ll even ask my digital assistant…

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benefits of digital marketing

Why Should My Law Firm Invest in Digital Marketing?

By Rebecca Barth | May 14, 2019

Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can simply outspend the little guys…

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