LEGAL MARKETING BLOG
Sign up for our Newsletter
5 Ways to Get More Conversions for Your Law Firm
If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do…
Read More
How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations
Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics…
Read More
Don’t Be the Caillou of Legal Marketing
Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my fill. Thankfully, I think my…
Read More
A Social Buffet: How to Choose the Best Social Media Platform for Your Law Firm
Recent studies suggest that social media usage continues to rise among most age groups in the U.S., making social media one of the most effective ways to advertise, increase brand…
Read More
3 Foundational Legal Marketing Strategies You Need to Know
Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions and search. Your website needs…
Read More
Summer Reading List: Top Marketing Books for Lawyers
If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch up on your reading. This…
Read More
SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience
Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that…
Read More
Why Should My Law Firm Invest in Digital Marketing?
Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can simply outspend the little guys…
Read More
Roll With the Changes: A Guide to Keeping Up With Google Display Ads
The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can…
Read More
Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website
There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified…
Read More