LEGAL MARKETING BLOG
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Essential Legal Marketing Strategies for 2020
Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your…
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5 Ways to Get More Conversions for Your Law Firm
If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do…
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How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations
Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics…
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Don’t Be the Caillou of Legal Marketing
Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my fill. Thankfully, I think my…
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A Social Buffet: How to Choose the Best Social Media Platform for Your Law Firm
Recent studies suggest that social media usage continues to rise among most age groups in the U.S., making social media one of the most effective ways to advertise, increase brand…
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3 Foundational Legal Marketing Strategies You Need to Know
Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions and search. Your website needs…
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Summer Reading List: Top Marketing Books for Lawyers
If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch up on your reading. This…
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SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience
Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that…
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Why Should My Law Firm Invest in Digital Marketing?
Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can simply outspend the little guys…
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Roll With the Changes: A Guide to Keeping Up With Google Display Ads
The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can…
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