LEGAL MARKETING BLOG
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Successfully Brand Your Law Firm With Strategy, Empathy, and Consistency
What’s in a Brand Identity? You may not think of your legal practice as a “brand,” but just like Gap, Target, MasterCard, or Subaru, it is. Done well, a law…
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What Does Law Firm Branding Really Mean?
Great branding communicates your law firm’s ethos, authority, and character. Unfortunately, far too many firms skip the process of developing a robust brand, weakening their reputation, presentation, and client base…
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Digital Marketing for Law Firms: Our Comprehensive Guide
At LaFleur, we’re committed to educating and empowering law firms. We publish blogs, webinars, newsletters, and podcasts that teach lawyers and law firms about digital marketing, branding, and other tools…
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Local Service Ads for Lawyers: The Next Big Trend in Paid Ads?
What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My Business three-pack? You’d probably experience…
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How to Create an Editorial Calendar for Your Legal Blog
During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we ask our team to blog…
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Mistakes to Avoid With Law Firm Social Media Marketing
Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific compliance standards. For example, when…
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COVID-19: Prepare Your Bankruptcy Practice for a Recession
Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age of immense uncertainty and constant…
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Social Media for Law Firms 101
Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already. However, many law firms still…
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Is Your Marketing Agency Transparent Enough? Consider These Factors
Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your company’s goals and seeing a…
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Essential Legal Marketing Strategies for 2020
Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your…
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