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The Importance of Building a High-Quality Website 

Your healthcare organization’s website is the cornerstone of all your online marketing efforts. With 89% or more of your potential consumers using the internet to inform their purchasing decisions, building a user-focused, conversion-driven website is crucial for the success of all your other marketing strategies.

Your website needs to rank well in search engines like Google so potential patients, members, and business contacts can find you easily. It needs to be visually compelling and contain persuasive content that guides potential consumers through their buying journey. Your site needs functionality that will allow you to track users and capture their contact information and other details when they choose to reach out. Your site needs to be dynamic and responsive, but it also needs to be stable.

The list of requirements for a high-quality website is long — and getting longer. Fundamentally, though, your website should instill confidence and compel users to contact you directly by phone or by completing a form so you can follow up with them promptly.

Our Approach to Web Builds for Healthcare Organizations

At LaFleur, we take a strategic approach to web development and design with an emphasis on careful planning, proven best practices, and data-driven innovations. This leads to an efficient process and outstanding final product that both stands on its own and supports all your other marketing initiatives, whether online or off.

Below, we have outlined some of the most important phases we work through while building or updating a website for your healthcare organization.

Phase 1: Strategy and Planning

Because your website is both a representation of and a tool for your healthcare organization, we strive to understand your business, goals, area, audience, competition, and more to effectively attract and engage with your ideal consumers and contacts.

Below are important milestones within the strategy and planning phase of website development:

  • Conducting a discovery session with stakeholders at your organization to gather relevant data that will inform our work throughout site creation
  • Creating a detailed keyword analysis report that includes a competitive SEO analysis, expert evaluation, and key recommendations
  • Developing an objectives report that defines your site’s primary goals, key performance indicators (KPIs), and conversion metrics
  • Creating a sitemap that will establish the information hierarchy of the website and communicate it to search engines as well as optimize navigation for users

Phase 2: Content Development

With a well-defined strategy in place, we begin creating content. Our content is written and edited by our uniquely qualified and experienced team of writers, editors, and SEO specialists. Every piece of content we create is unique to your site, written with an understanding of your target audience, and optimized for search engines.

Important milestones in the content creation phase include:

  • In-depth topic ideation, research, and outlining
  • Copywriting, editing, proofing, and SEO optimization of your web pages (including title tags, meta descriptions, heading tags, and target keywords)
  • Adding relevant photography or other visuals to pages based on content and optimizing those elements for quality, improved load times, and SEO

Phase 3: Design and Development

Website design and development takes place concurrently with content creation to accelerate the website build process. Your site will be built using WordPress (the top website platform in the world) or your team’s preferred content management system (CMS), such as Drupal or Adobe Experience Manager (AEM).

Noteworthy milestones in the design and development phase include the following:

  • Setup of site hosting
  • Collaborating with you to choose engaging design elements such as typography, images, color schemes, and more
  • Installing and customizing a theme, as well as customizing site layout and design based on the approved sitemap
  • Installing, configuring, and styling our standard plugin package and any other plugins that we determine will help facilitate the goals outlined in the strategy phase
  • Optimizing CSS and JavaScript to improve loading times

Phase 4: Testing, Implementation, and Quality Control

Upon completion of your website build, our staff will perform in-house quality and assurance testing on a variety of browsers. We also review the site to ensure it meets best-practices standards and performs well on popular desktop, mobile, and tablet devices.

Phase 5: Ongoing Website Maintenance

After your website is launched, we have an ongoing monthly maintenance plan that relieves the stress of worrying about your site’s day-to-day performance and allows us to stay ahead of most problems.

Our monthly maintenance plan will keep your site operational and includes services like:

  • Ongoing web hosting
  • Updating WordPress theme and plugins as needed to maintain core site functionality
  • Monitoring, identifying, and resolving basic security issues to prevent your site from being penalized by search engines
  • Up to 3 free, non-cumulative hours of additional site work per month
  • Uploading and optimization of additional in-scope content

Get Engaging, Cutting-Edge Web Design With LaFleur

We have created dozens of appealing, engaging websites for our clients using a strategic, process-based approach that focuses on quality at every step. If your healthcare organization is looking to create a new website or update your existing one, please call (888) 222-1512 or complete our simple contact form.

Better websites lead to the best clients. Let’s talk today and get started!

Not Ready to Talk With Someone Yet?

That’s okay! We have a lot of other resources related to website design, search engine optimization, and online marketing. Check out a few of them below:


2012 Digital Influence Index shows internet as leading influence in consumer purchasing choices. (2012, January 31). Fleishman Hillard. Retrieved from 


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