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Video Is Web Users’ Medium of Choice

More and more, video is becoming the signature medium of the Internet Age. In fact, experts estimate that one-third of all online activity is spent watching video, and YouTube is now the second most popular search engine on the web.

Video content doesn’t just create more traffic for websites, either — it leads to more engaged traffic. The average user spends 88% more time on a website that has video, and viewers on average retain 95% of the information in a video message they watch compared to 10% retention for text readers. Video can help generate new leads, strengthen your relationship with prospective and current consumers and business contacts, and build awareness of and trust in your brand.

Many healthcare organizations hesitate to invest in video production because they believe it will be prohibitively expensive. With the overwhelming and growing popularity of video content — especially among younger audiences — forward-looking organizations can’t afford to think this way anymore.

The question shouldn’t be whether to incorporate video production into a content marketing strategy, but how to make it sustainable and efficient.

Video Production Services from LaFleur

Our team at LaFleur has extensive in-house technology resources as well as skilled and experienced staff who can plan, shoot, edit, broadcast, and promote high-quality video content for your healthcare organization. In addition, we provide technology consultations as well as setups and installations so you can produce your own video. Best of all, we offer all our comprehensive video production services at a reasonable price to make video content creation practical and sustainable for organizations of any size.

Below are just a few of the types of engaging, vibrant video content that LaFleur can help create for your healthcare organization.

  • Frequently Asked Questions (FAQs) Videos

From writing scripts to adding professional post-production effects, we’ve worked with healthcare organizations to create short video clips that answer common questions from patients, members, brokers, employers, and the general public. Your organization can leverage FAQ videos in a wide range of ways: you can place them on your website to draw in traffic and foster trust, send them out via email marketing campaigns to address healthcare issues that your audience wants to know about, or include them in a welcome packet to provide new members with information about what to expect from your organization.

  • Testimonials

Combining positive feedback and testimonials with the power of video creates some of the most potent content available for establishing trust among members and attracting new leads. In addition to recording testimonials from satisfied patients or business owners that can be used for a wide variety of marketing purposes, we can also create tutorial videos that will help your members and business contacts leave feedback for your healthcare organization on review sites.

  • Tours of Hospitals, Care Centers, and Other Facilities

Creating a video tour can be a practical and effective way to introduce potential and current members and business contacts to your operations and establish a sense of familiarity with your staff. In addition to being an excellent promotional tool, these video tours also resonate powerfully with social media audiences and tend to gain shares and likes for your social profiles.

  • Staff Profiles

Whether you want viewers to feel like they’re part of your family or you’d rather build a more professional image, video profiles of caregivers and staff members can give your organization a human face and help your team cultivate relationships with consumers who haven’t even contacted you yet. The trust you build through these videos can lead to more form fills, phone calls, and other conversions.

Of course, these are just a few examples of the types of video content we can create for your healthcare organization. There as many digital marketing applications for video today as there are for the written word, and the only factor that can limit your options is your readiness to explore them with us.

Set Your Healthcare Organization’s Video Strategy in Motion with LaFleur

With the expertise and resources of the LaFleur team, the possibilities for creating and using video content are endless. From webinars to weekly video blog entries and more, we can help your healthcare organization produce high-quality video that will capture your audience’s attention and add a dynamic new dimension to your brand.

To talk with us about how you can start incorporating top-notch video content into your organization’s marketing strategy, call LaFleur at (888) 222-1512 or fill out our convenient online contact form. We look forward to hearing from you!

Not Ready to Talk With Someone Yet?

That’s okay! We have a lot of other resources related to video production and healthcare marketing:


Lister, M. (2017, March 8). 37 staggering video marketing statistics for 2017. WordStream. Retrieved from

MacMaster, K. (n.d.). Top 10 reasons why video should take a leading role in your content marketing plan. Vidyard. Retrieved from


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