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HEALTHCARE MARKETING BLOG

Jenna Buboltz

10 Minutes With Design Intern Jenna Buboltz

By LaFleur | August 11, 2020

Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with LaFleur (remotely) to talk about…

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Healthcare Marketing Strategies

4 Proven Healthcare Marketing Strategies

By LaFleur | July 22, 2020

Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports franchises and glamorous concert venues.…

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ppc advertising

Paid Advertising Red Flags: Common Issues with PPC and Display Ads

By LaFleur | July 14, 2020

Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the internet, and they should serve…

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Facebook Business Page

Is Your Business Page Designed for the New Facebook?

By LaFleur | July 8, 2020

Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and easier user experience and a…

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Sierra Lake

10 Minutes With Design Intern Sierra Lake

By LaFleur | July 8, 2020

Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs and motivation to solve visual…

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how are negative keywords different from other keywords

How Negative Keywords Can Help Advertisers Better Target Their Ads

By LaFleur | June 8, 2020

Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients…

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work and coronavirus

Work and Coronavirus: Let’s Redefine Wellness

By Chip LaFleur | June 4, 2020

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up our laptops, monitors, and our desk bobbleheads (at…

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Black Lives Matter: How LaFleur Is Taking a Stand

Black Lives Matter: Do Something About It

By Chip LaFleur | June 3, 2020

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m angry about our broken institutions…

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When and Why to Refresh Your Content

When and Why to Refresh Your Content

By LaFleur | May 15, 2020

Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your revenue and ROI from marketing.…

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