Local Small Business Websites

Here’s Why Your Local Small Business Needs a Website

By Leigh Ebrom | August 6, 2019

Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding a professional optimized website to…

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Erika Ondersma

10 Minutes With LaFleur Accountant Erika Ondersma

By Steven Thomas Kent | July 25, 2019

Erika Ondersma partners with LaFleur to help us crunch the numbers. A Grand Rapids, Michigan, native and accounting graduate from Western Michigan University, Erika has worked with businesses that range…

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LaFleur Volunteers at Childrens Healing Center Grand Rapids

Play Is a Human Right! LaFleur Helps Children’s Healing Center and H.U.G.S. Ranch Advance Their Missions

By Leigh Ebrom | July 1, 2019

At LaFleur, we believe that every child deserves time to play, create, explore, and find peace. We’re not alone; the United Nations High Commission on Human Rights considers play a…

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diversity and inclusion

How and Why to Promote Diversity and Inclusion in Your Workplace

By David VandeWaa | June 20, 2019

The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have a similarly outstanding team at…

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Rosemarie Falsetta

10 Minutes With LaFleur Project Coordinator Rosemarie Falsetta

By Steven Thomas Kent | June 20, 2019

Rosemarie Falsetta joined LaFleur in 2019 as a project coordinator. An avid organizer and list-lover, her mission is to bring order to chaos and help the LaFleur team turn ideas into concrete projects with timelines…

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Video Marketing, Video Content, Video Marketing Best Practices

6 Steps to Better Video Marketing

By Amy Hinman | June 20, 2019

If you want to take your digital marketing efforts to the next level, you should incorporate video elements across all your digital properties, including your website, paid advertising landing pages,…

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Liz Morrison

10 Minutes With LaFleur Video Editor Liz Morrison

By Steven Thomas Kent | June 7, 2019

Liz Morrison joined the LaFleur team full-time in 2019 after partnering with us as a freelancer. A videographer with almost a decade of experience, she loves crafting visual narratives that…

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SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience

By Leigh Ebrom | May 30, 2019

Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that…

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social media on a budget

How to Run Timely, Effective Social Media Campaigns on a Budget

By Rebecca Barth | May 23, 2019

Social media is still emerging as a viable paid advertising platform, especially for service-related industries like law, healthcare, and marketing. Many marketers hesitate to invest digital ad budgets on social…

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