HEALTHCARE MARKETING BLOG

digital marketing funnel

Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy

By Rebecca Barth | December 12, 2019

Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask friends and families for suggestions…

Read More
digital marketing trends

Everything You Need to Know About 2020’s Top Digital Trends

By Amy Hinman | December 3, 2019

At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are always critical, you should also…

Read More
digital marketing funnel

Building Your Marketing Funnel, Part 2: Nurturing Your Leads

By Rebecca Barth | November 19, 2019

In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that your ideal customers know about…

Read More
LaFleur

LaFleur Gives Back by Volunteering with WMEAC and the Humane Society of West Michigan

By Amy Hinman | October 30, 2019

At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West Michigan Environmental Action Council (WMEAC),…

Read More
steven thomas kent

10 Minutes With LaFleur Content Marketing Director Steven Thomas Kent

By Rebecca Barth | October 28, 2019

Steven Kent joined LaFleur in 2015 as a content strategist and was promoted to content marketing director in 2019. He works with a passion for illuminating issues through exceptional content.…

Read More
How to Create Brand Awareness

Building Your Marketing Funnel, Part 1: Creating Brand Awareness

By Rebecca Barth | October 15, 2019

As a consumer, you’re often bombarded with choices for every service and product you could possibly want or need. As a business, you have to develop ways to make those…

Read More

How Lead Generation and Tracking Can Improve Your Marketing ROI

By Leigh Ebrom | October 1, 2019

Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority. Further, 56% of North American…

Read More
Productivity, Team Tips

LaFleur Team Tips for Productivity and Life

By Jason Brower | September 24, 2019

One of the great things about our team is that we come from diverse professional backgrounds. While we work on the same projects and client accounts now, we each bring…

Read More
Diversity and Inclusion

Why Workplace Diversity and Inclusion Matters

By Amy Hinman | September 18, 2019

Everyone deserves to feel safe and welcome at work. This is the essence of diversity and inclusion — crafting intentional work cultures and policies that ensure everyone, no matter their…

Read More

WANT TO REACH YOUR GOALS? WE CAN HELP.

Are you looking for more leads? Better brand exposure? To gain more 5-star reviews?

The best way to get to know how we can help you achieve your marketing and business growth goals is through a simple conversation.

We know you’re busy, so leave us your information and we will reach out to set up a time to chat for 30 minutes to better understand how we can help you achieve success.