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HEALTHCARE MARKETING BLOG

Facebook Business Page

Is Your Business Page Designed for the New Facebook?

By LaFleur | July 8, 2020

Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and easier user experience and a…

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Sierra Lake

10 Minutes With Design Intern Sierra Lake

By LaFleur | July 8, 2020

Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs and motivation to solve visual…

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how are negative keywords different from other keywords

How Negative Keywords Can Help Advertisers Better Target Their Ads

By LaFleur | June 8, 2020

Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients…

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work and coronavirus

Work and Coronavirus: Let’s Redefine Wellness

By Chip LaFleur | June 4, 2020

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up our laptops, monitors, and our desk bobbleheads (at…

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Black Lives Matter: How LaFleur Is Taking a Stand

Black Lives Matter: Do Something About It

By Chip LaFleur | June 3, 2020

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m angry about our broken institutions…

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When and Why to Refresh Your Content

When and Why to Refresh Your Content

By LaFleur | May 15, 2020

Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your revenue and ROI from marketing.…

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when to build new website

Is Now the Right Time to Focus on a New Website?

By LaFleur | May 13, 2020

A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online by perusing a website. When…

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remote workplace checklist

Remote Workplace Checklist

By Leigh Ebrom | March 27, 2020

While the coronavirus has increased interest in remote working, it was a growing trend even before COVID-19. Today’s top talent increasingly wants to be able to work from anywhere and…

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social proof marketing

Social Proof: When Consumer Opinions Matter for Your Marketing

By LaFleur | March 27, 2020

We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what others think. This reliance isn’t…

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