Download the 2021 Marketing Checklist
For a comprehensive run-down on all the trends and tried-and-true tactics, download our 2021 Marketing Checklist.
Today, your law firm’s digital presence can be impacted countless factors: the quality of your content, the platforms you choose, and the skill of your marketing team. LaFleur carefully tracks digital marketing best practices, usage trends, and technology developments, looking for ways that we can improve law firms’ online visibility and boost their return on investment.
For a comprehensive run-down on all the trends and tried-and-true tactics, download our 2021 Marketing Checklist.
In the past, lawyers could haphazardly pack keywords into their webpages and see results. Today, this strategy falls flat (thank goodness). Modern search algorithms and legal consumers want more than a mishmash of keywords—they want information-rich content that empowers and informs.
Modern content marketing focuses on three core essentials:
You can’t cut corners in this process and build a dominant content marketing strategy. That’s where LaFleur enters the picture.
Our content strategists and writers are compulsive researchers. Whether we’re digging into search trends, complex legal issues, or your clients’ unique perspective, we are committed to delivering the best possible content. Our team reads judicial opinions, tracks legislation and marketing trends, and loves to ask questions. All of this work pays off. Our content consistently shows up as featured snippets and on the first page of search results.
SEO, CTV, PPC, LSA, and CWV. Digital marketing has its own alphabet soup that can seem incomprehensible at first glance. We can help you cut through the jargon (and the chatter), understand what’s really important, and make a marketing plan that’s tailored to your firm’s needs. Here are a few trends that you should be following:
LaFleur’s developers and strategists can help you understand your current website and marketing plan’s strengths and weaknesses. Then, we can suggest ways that you can boost your marketing performance and profitability. Whether you have questions about new advertising formats, Google’s search algorithms, or how you can ensure your audience’s privacy, we can help you build a practical and data-driven solution.
From the start, LaFleur has helped law firms become marketing successes. Our mission is to connect good lawyers with their ideal clients, and we work tirelessly to help firms like yours succeed. We’re proud of our work and are committed to transparency, data-driven methods, and long-term partnerships with our clients. If you’d like to learn more about our process and philosophy, call us at (888) 222-1512 or complete the form below.