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Trending Resources from Our Marketing Blog

What Does Law Firm Branding Really Mean? 

January 8, 2021

Great branding communicates your law firm’s ethos, authority, and character. Unfortunately, far too many firms skip the process of developing a robust brand, weakening their reputation, presentation, and client base in the long run. Even if you’re ready to take a look at your law firm’s branding, you might not know where to start. Fortunately,…

Google’s New Ranking Factors: It’s Time for a Web Rebuild

December 15, 2020

Google is obsessed with directing search results to websites that deliver a positive user experience to the end-user. They’ve been telling website owners that they prefer well-written, researched, informative, and well-sourced content for years. They have also hinted that site owners should care about user experience but have been less forthright about the technical details…

LaFleur Recognized As One of the 2020 Best and Brightest Companies to Work For in the Nation

December 9, 2020

Grand Rapids, Michigan (December 8th, 2020) The National Association of Business Resources has named LaFleur Marketing as one of the 2020 Best and Brightest Companies to Work For in the nation. Established in 2014, LaFleur is a growing marketing agency located in Grand Rapids, Michigan that serves clients nationwide. This is the second consecutive year…

Digital Marketing for Brand Awareness

November 19, 2020

You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your brand needs to succeed online? In this post, we’ll focus on strategic ways to use digital marketing to build your brand awareness. If you haven’t spent time focusing on marketing…

Digital Marketing for Law Firms: Our Comprehensive Guide

November 2, 2020

At LaFleur, we’re committed to educating and empowering law firms. We publish blogs, webinars, newsletters, and podcasts that teach lawyers and law firms about digital marketing, branding, and other tools that can boost their practices and help them capture the right leads. Now, we’ve taken it a step further: we wrote a book. Digital Marketing…

10 Minutes With Creative Director Lee Gullet

October 16, 2020

Lee Gullet joined team LaFleur in July as the creative director, focusing on bringing cohesion and a streamlined process to creative projects. Lee sat down with LaFleur over video chat to talk about the design process, discovering your true calling, and what life is like as an empty nester. LaFleur: Thanks for sitting down with…

Staying Connected During Uncertain Times Through Volunteering

September 30, 2020

For me, volunteering is most engaging when you’re tasked with doing something you not only never had to do before but also didn’t even know needed to get done. Over the summer, the LaFleur team found two such opportunities. LaFleur Gives Back With the Friends of Grand Rapids Parks Green Gala In August, we supported…

How to Determine a PPC Budget and Why It Matters

September 28, 2020

There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or you just need more leads. Whatever the reason, you know it’s time to invest in a PPC campaign. You are ready to put the line item in your budget, but…

10 Minutes With Account Manager Ricky Markiewicz

September 25, 2020

Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually sat down with LaFleur to talk about the perks of an unusual career path, dance parties in the time of coronavirus, and a very specific superpower. LaFleur: Can you tell…

The Basics of Project Management for Digital Marketing

September 17, 2020

Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you might be skeptical. You may even wonder, “Is project management worth the time and effort?” This question is common. Think about the composition of your company. It’s filled with a…