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Trending Resources from Our Marketing Blog

Work and Coronavirus: Let’s Redefine Wellness

June 4, 2020

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up our laptops, monitors, and our desk bobbleheads (at least some of them), and transition to remote work. Like nearly every organization in the world, we began a journey towards our “new normal.” We had to adapt to keep the business thriving and profitable,…

Black Lives Matter: Do Something About It

June 3, 2020

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m angry about our broken institutions that perpetuate racial inequality and ignore implicit bias. Our systems and approach toward governance and policing need to change. While I don’t support property damage…

Video Marketing Is Trending and You Need It for Your Small Business

May 20, 2020

Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect with your customers and clients anytime and anywhere. However, some small businesses are hesitant to incorporate video marketing into their efforts, often due to concerns over high costs and middling…

When and Why to Refresh Your Content

May 15, 2020

Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your revenue and ROI from marketing. However, creating all of this content takes a lot of work. So, most marketers strive to develop blogs, ebooks, videos, webinars, and other assets that…

Is Now the Right Time to Focus on a New Website?

May 13, 2020

A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online by perusing a website. When you’re focused on running your business, it can be hard to create a website that meets your needs, maintain it, and know when and why…

How to Cut Marketing Costs in a Crisis

May 8, 2020

Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s natural to look at your marketing spend and try to find ways to cut back. Some of our clients have found themselves in this exact situation due to the COVID-19…

10 Minutes With LaFleur Web Developer Emerson Veenstra

May 6, 2020

Emerson Veenstra joined the LaFleur team in 2020 as a full-time web developer. Emerson has nurtured an interest in programming and technology since high school, and has experience working in both front-end and back-end web development. He loves to use digital tools and creative thinking to solve business challenges, and he also likes to stay…

How to Create an Editorial Calendar for Your Legal Blog

May 5, 2020

During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we ask our team to blog when they can,” or “we write content when something important happens.” Unfortunately, these ad hoc strategies are unlikely to yield consistent long-term results. Ideally, your…

COVID-19 Survival Tactics for Small Business Leadership

May 5, 2020

The COVID-19 pandemic is forcing us to re-evaluate the ways we do business as consumers, managers, workers, and humans. Leadership and management during coronavirus are different than “normal,” requiring phenomenal amounts of empathy, strategy, and foresight. While there is no guidebook for effective leadership during a global pandemic, there are steps you can take to…

Mistakes to Avoid With Law Firm Social Media Marketing

April 13, 2020

Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific compliance standards. For example, when Carrie Fisher died, people thought Cinnabon was capitalizing on her death by Tweeting that she had “the best buns in the galaxy,” replacing her signature…