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CHIANGMAI, THAILAND -FEBRUARY 7, 2017:Facebook page on the smartphone on table. Facebook is very well know social networking service founded in 2004 by Mark Zuckerberg

Does a Company’s Social Media Presence Really Matter?

Some companies aren’t convinced that social media can generate real revenue for their business; they don’t generally get sales directly from Twitter or Facebook, after all. But an engaging and vibrant social media presence — while not always easy to quantify in terms of raw revenue — can build and strengthen the relationships between you, your followers, and their extended social circles, creating a ripple effect that extends your company’s reach far beyond anything you could achieve through more traditional marketing means.

Properly integrating social media into your marketing plan is a process with lots of moving parts. To reach new audiences and bring more customers to you, you need to leverage your social profiles to share ideas, stories, and data that are relevant, that highlight unique aspects of your brand, and that integrate with and advance other marketing efforts, such as your content marketing and other strategies.

Taking the Mystery and Uncertainty Out of Social Media Marketing

At LaFleur, we understand how to navigate today’s complex social media landscape and how to create customized social media marketing plans that align with current trends as well as your company’s brand and goals. When you work with our team, you’ll take the guesswork out of deciding which platforms to use and how to capitalize on their strengths and user bases. We choose the suite of social tools that’s most likely to create the best ROI for your company and then optimize posts and content to fit each social platform and maximize engagement.

Of course, if you’ve ever watched a company land in the news over a social media gaffe, you know the consequences of letting the wrong person or agency handle your social accounts. We know that your brand is important and needs to be protected across all marketing channels, which is why we begin every social media relationship by:

  • Working diligently to understand your brand, team, and customers
  • Researching your business, competition, and community
  • Learning about your values, products, and services
  • Crafting a social media voice that will represent your company in an honest and professional way that reflects the experience customers can expect when dealing with your company or purchasing your products and services
  • Creating a long-term strategy to position your company as a thought leader in your areas of focus

Most importantly, we deliver results. By monitoring, quantifying, and analyzing posts and their effectiveness, we can provide detailed reports on the effectiveness of your social media campaigns and continually hone them to deliver the best return on your investment.

Understanding the Most Important Social Media Platforms for Businesses

Below is a list of some of the most essential social media sites for growing businesses and a brief overview of how we can use each of those platforms to create value for your company.


Consumers often buy products based on trust, and there’s no better place to grow that trust than on the social platform that most prospective customers use every day to connect with friends, family, and colleagues. Your Facebook page should put a more human and relatable face to the selling points of your brand. Posts can highlight positive customer experiences, community involvement, charitable contributions, and notable company achievements as well as snapshots of daily life for you and your team.


Thanks to its signature 140-character limit, Twitter provides a quick, concise way to share your company’s story with a large audience and respond to breaking news and events. By doing so, you can position your brand firmly in the public conversation when notable events happen that involve your industry or your products and services. In addition, Twitter provides an ideal space to share recent blog posts or information about upcoming events and promotions.


YouTube is currently the second most-visited website in the world, and it’s more popular than Google among desktop users. Why is YouTube so popular? Simple: because video is powerful. As the most compelling and accessible form of storytelling available, video allows you to explain the value of your products and services simply, directly, and in your own words, and it allows your satisfied customers to communicate their positive experiences. Video makes you more accessible and your brand more inviting to prospective customers. LaFleur can work with you to create and promote high-quality videos that speak to the unique qualities of your products or services, inspire trust among potential customers, and engage the large segment of your audience that prefers visual content.


As a social media site that’s primarily based around sharing images, Instagram offers a great way to tell your company’s story in a series of compelling visual snapshots. Posts for Instagram should focus on highlighting your company’s unique personality and the way your products or services fit into people’s diverse lifestyles.

Of course, these platforms make up only a tiny sampling of the enormous possibilities available to businesses in today’s complex social media universe. Sites and apps like Snapchat, Pinterest, Tumblr, LinkedIn, and countless others are constantly growing and changing, and each platform’s relevance for an individual business depends on the circumstances.

Once we get to know you, your company, and your customers, we can make recommendations about the exact set of social media tools we can use to deliver results for your business.

Make Your Social Media Presence Part of Something Bigger With LaFleur

Social media marketing is an effective and low-cost way for businesses to promote their brand and get their message out to audiences far beyond their traditional sphere of influence. But your social media presence can only reach its full potential when it’s working in harmony with your website, SEO strategy, and other marketing channels — which is why you need a marketing partner who can execute your social media campaigns in the context of a holistic, data-driven digital marketing strategy.

Interested in learning more about our social media marketing services? Call (888) 222-1512 or fill out our online contact form to speak with a digital marketing expert and learn what LaFleur can do for you.

Not Ready to Talk With Someone Yet?

That’s okay! We have a lot of other resources that can help you evaluate options for your company. Check out a few of them below:


McGoogan, C. (2016, February 1). YouTube is now more popular than on desktop computers. The Telegraph. Retrieved from


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