BRANDING AND REBRANDING SERVICES FOR BUSINESSES

rebranding

Creating Branded Assets and Materials

With preliminary research and feedback assembled, we will work with your company to develop a clear set of branding guidelines as well as a strategy document that clearly outlines our plan to improve your company’s brand using a variety of assets, which can include elements of design, development, social media, and copywriting.

Design:

As part of a seamless, comprehensive branding strategy, we will work with your team to create a new set of design guidelines for your brand. This can include new logos, color palettes, typefaces, and other design elements that will attract new customers and energize your existing base. We will use these design guidelines to augment your existing visuals or create entirely new ones. This could include digital assets, letterhead, business cards, promotional items, and more.

Development:

Our developers will work with our designers as well as stakeholders at your company to update your website or create a new website from the ground up. Our team can also create dedicated landing pages to complement your digital marketing and pay-per-click campaigns.

Social Media:

Social media provides an unprecedented opportunity to connect directly with your customer base and get the word out about your brand online. In addition to updating and managing your social media profiles on Facebook, Twitter, and Google, we can also develop and expand your brand on professional sites such as LinkedIn or more visual-friendly platforms like Instagram and Snapchat. Many social media sites are highly customizable, which means that we are able to build your new brand identity on multiple digital platforms and all devices.

Copywriting:

Although design is often the primary focus of a branding exercise, written content is equally important. Our talented, qualified copywriters use their expertise and skill to create fresh, compelling content for your brand. This starts with developing personas for your company — fictional-but-accurate representations of your ideal customers based on market research, empirical data, and experiential wisdom. From there, our content staff can continue to deliver outstanding branded website copy, blog content, emails, slogans, ad scripts, elevator pitches, and more — both online and in print.

Build a Better Brand with LaFleur

Branding is often the first thing that your potential customers will take into account when considering your company’s products or services, and it will stick with them long after your first transaction, which will lead to lasting relationships and recommendations.

Whether you are trying to build a new brand or refresh your existing one, we would love the chance to speak with you about your current brand standards, where you want to take your brand, and how we can help.

If you are interested in elevating your branding efforts, please give us a call at (888) 222-1512 or fill out our convenient contact form. Better branding leads to the best customers, so reach out today!

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