BUSINESS MARKETING BLOG

digital marketing strategy

When Digital Marketing Plans Fail, Reboot for Success

By Rebecca Barth | June 4, 2019

You spent countless hours developing your marketing plan, but now it’s not working out as you expected. Don’t waste your efforts by scrapping the whole…

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SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience

By Leigh Ebrom | May 30, 2019

Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew…

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how to create online ad campaigns

Optimizing Your Paid Online Advertising Takes More Than A Great Ad

By Rebecca Barth | May 29, 2019

If you’re running a paid search campaign or a display ad campaign, you probably already know how online advertising works. You create an attractive ad,…

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social media on a budget

How to Run Timely, Effective Social Media Campaigns on a Budget

By Rebecca Barth | May 23, 2019

Social media is still emerging as a viable paid advertising platform, especially for service-related industries like law, healthcare, and marketing. Many marketers hesitate to invest…

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Smart Speaker Marketing

How In-Home Smart Speakers and Devices Are Changing Marketing

By Leigh Ebrom | May 16, 2019

At my house, I can turn on the oven with a simple voice command. I turn the lights off and on the same way. I’ll…

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LinkedIn, Social Media

Get the Most Out of Your Personal LinkedIn Profile

By Jason Brower | May 9, 2019

LinkedIn has become the go-to social media platform for job seekers. It is a great place to network with other professionals and companies that you…

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Becca Barth Content Specialist at LaFleur

10 Minutes With LaFleur Content Specialist Becca Barth

By Steven Thomas Kent | May 3, 2019

Becca Barth joined the LaFleur team in early 2019 as a content specialist. A longtime lover of the written word, Becca earned her bachelor’s degree…

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Humane Society of West Michigan LaFleur volunteer day

LaFleur Volunteers With the Humane Society’s Adopt-A-Room Program

By Rebecca Barth | April 30, 2019

LaFleur is committed to giving back to our community through our monthly team volunteer projects. This April, our volunteer efforts took us back to the…

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