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agency transparency

Is Your Marketing Agency Transparent Enough? Consider These Factors

By Rebecca Barth | February 25, 2020

Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your…

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digital marketing funnel

Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy

By Rebecca Barth | December 12, 2019

Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask…

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digital marketing trends

Everything You Need to Know About 2020’s Top Digital Trends

By Amy Hinman | December 3, 2019

At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are…

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digital marketing funnel

Building Your Marketing Funnel, Part 2: Nurturing Your Leads

By Rebecca Barth | November 19, 2019

In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that…

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LaFleur Gives Back by Volunteering with WMEAC and the Humane Society of West Michigan

By Amy Hinman | October 30, 2019

At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West…

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steven thomas kent

10 Minutes With LaFleur Content Marketing Director Steven Thomas Kent

By Rebecca Barth | October 28, 2019

Steven Kent joined LaFleur in 2015 as a content strategist and was promoted to content marketing director in 2019. He works with a passion for…

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How to Create Brand Awareness

Building Your Marketing Funnel, Part 1: Creating Brand Awareness

By Rebecca Barth | October 15, 2019

As a consumer, you’re often bombarded with choices for every service and product you could possibly want or need. As a business, you have to…

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How Lead Generation and Tracking Can Improve Your Marketing ROI

By Leigh Ebrom | October 1, 2019

Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority.…

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