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BUSINESS MARKETING BLOG

bankruptcy and coronavirus

COVID-19: Prepare Your Bankruptcy Practice for a Recession

By Leigh Ebrom | April 1, 2020

Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age…

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remote workplace checklist

Remote Workplace Checklist

By Leigh Ebrom | March 27, 2020

While the coronavirus has increased interest in remote working, it was a growing trend even before COVID-19. Today’s top talent increasingly wants to be able…

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social proof marketing

Social Proof: When Consumer Opinions Matter for Your Marketing

By LaFleur | March 27, 2020

We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what…

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creating a scholarship

Scholarships: Good for the Community and Your Business

By Amy Hinman | March 25, 2020

You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why…

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business development and coronavirus

Business Development in an Age of Uncertainty and Coronavirus

By Leigh Ebrom | March 11, 2020

Now that COVID-19, also known as the coronavirus, has gained a foothold in the United States, you’re probably discussing your business continuity plan. This plan…

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Signs You Need to Improve Your Website’s SEO

4 Signs You Need to Improve Your Website’s SEO (and How to Do It!)

By Amy Hinman | March 5, 2020

Search engine optimization (SEO) is the process of making your website and specific webpages more easily discoverable by search engines. When users enter a phrase…

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agency transparency

Is Your Marketing Agency Transparent Enough? Consider These Factors

By Rebecca Barth | February 25, 2020

Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your…

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digital marketing funnel

Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy

By Rebecca Barth | December 12, 2019

Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask…

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