BUSINESS MARKETING BLOG

How to Create Brand Awareness

Building Your Marketing Funnel, Part 1: Creating Brand Awareness

By Rebecca Barth | October 15, 2019

As a consumer, you’re often bombarded with choices for every service and product you could possibly want or need. As a business, you have to…

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How Lead Generation and Tracking Can Improve Your Marketing ROI

By Leigh Ebrom | October 1, 2019

Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority.…

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Productivity, Team Tips

LaFleur Team Tips for Productivity and Life

By Jason Brower | September 24, 2019

One of the great things about our team is that we come from diverse professional backgrounds. While we work on the same projects and client…

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Diversity and Inclusion

Why Workplace Diversity and Inclusion Matters

By Amy Hinman | September 18, 2019

Everyone deserves to feel safe and welcome at work. This is the essence of diversity and inclusion — crafting intentional work cultures and policies that…

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Roosevelt Park LaFleur Digital Marketing Volunteer Day

LaFleur Goes Green Volunteering With Schuler Farms and Friends of Grand Rapids Parks

By Amy Hinman | August 27, 2019

At LaFleur, we’re an outdoorsy group of hikers, bikers, farmers, gardeners, and houseplant aficionados. So when it came time to choose our July and August…

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Chandler Biggs

10 Minutes With LaFleur Business Growth Specialist Chandler Biggs

By Steven Thomas Kent | August 27, 2019

After graduating from Grand Valley State University with a degree in marketing and finance, Chandler Biggs found a home at LaFleur, where he works as…

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High Quality Content

High-Quality Content — What Is It and Why Does it Matter for Digital Marketing?

By Amy Hinman | August 20, 2019

What is high-quality content? It’s not easy to define “good” content, but you can always use the infamous common-sense definition that Supreme Court Justice Potter…

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Local Small Business Websites

Here’s Why Your Local Small Business Needs a Website

By Leigh Ebrom | August 6, 2019

Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding…

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