Every lawyer wants five-star leads, million-dollar cases, and a passionate referral base. However, as legal consumers become more sophisticated, the old solutions—print ads, word-of-mouth recommendations, and a simple website—aren’t as effective as they used to be. To thrive in this competitive, changing market, you need a comprehensive digital marketing plan. Our book outlines practical steps you can take to improve your brand, build trust, and convert website visitors into high-value clients. These recommendations are built upon years of real-world experience, data, and leading-edge research. In the book, we’ll show you how to:
- Audit your marketing efforts and evaluate their performance.
- Understand your potential clients and how they pursue legal services.
- Improve your marketing efforts to target your ideal audience and increase your profitability more effectively.
- Determine your marketing ROI and the cost of new client acquisition.