Every November, the best plaintiff attorneys in the country gather to sharpen their trial skills. They learn advanced deposition techniques, study cross-examination strategies, and absorb insights from national experts.
These attorneys understand that mastery requires continuous learning, deliberate practice, and meaningful connections. The same principle applies to law firm growth.
LaFleur Marketing is proud to sponsor Depositions Are Trial, a premier trial advocacy seminar held Nov. 6-8 in Fort Worth as part of Connectionology 2025. We’re here to discuss how the art of making connections—in depositions, client relationships, and strategic marketing—creates the foundation for growth in an era of consolidation and rising expectations.
The attorneys who attend Connectionology aren't beginners. They're experienced trial lawyers seeking to refine their craft. They know that:
A commitment to continuous improvement separates good attorneys from great ones.
Just as trial skills require ongoing refinement through education and expert guidance, client development and marketing strategy demand the same discipline.
Consider:
Growth, like trial excellence, is not accidental. It requires intentional learning from experts, strategic execution, and continuous refinement.
The name of the conference, “Connectionology,” is deliberate. Trial advocacy is fundamentally about making connections:
Attorneys who master these connections win cases.
The same principle applies to firm growth. Successful firms are built on strategic connections:
From the first phone call through case resolution, every interaction either strengthens or weakens the client relationship. Firms that connect authentically by listening, educating, and delivering on promises build trust and referrals.
In an era where private equity-backed firms are investing heavily in client experience, authentic connection is a competitive moat. Capital can fund advertising, but it cannot manufacture trust.
Personal injury firms rely on referral networks including other attorneys, healthcare providers, and community leaders. These relationships are built through consistency, credibility, and mutual respect rather than transactional outreach.
Attorneys who attend conferences like Connectionology understand this. Networking with peers provides learning opportunities and creates referral pathways that sustain practices for decades.
Marketing is the process of connecting what your firm offers to what clients need. This requires:
Just as trial preparation involves anticipating juror concerns, effective marketing involves understanding client psychology and decision-making.
Firms that treat connections as a growth strategy and not just a networking tactic build durable competitive advantages.
The legal industry is experiencing a shift in client expectations driven by:
Clients now expect:
Firms that view client experience as an operational afterthought will lose market share to competitors who treat it as a strategic priority.
The skills taught at Connectionology—storytelling, empathy, clarity, and credibility—are directly transferable to client engagement.
Consider:
The same principles that make attorneys effective in the courtroom make them effective in client development. Firms that recognize this connection can apply the discipline of trial preparation to marketing and client experience.
LaFleur's sponsorship of Connectionology is strategic and values-driven.
We sponsor Connectionology because the programming attracts exactly the type of firms we want to work with: real trial lawyers who prove their expertise by taking cases to trial. These are attorneys who don't settle for mediocrity in the courtroom or in their business practices.
This aligns with our core value: commitment to excellence.
Just as Connectionology attendees invest in becoming better trial lawyers, LaFleur invests in becoming a better growth partner. We don't work with every firm. We work with firms that:
Connectionology represents the intersection of excellence and intentionality. These are the same values that drive our work with clients.
We help firms articulate what makes them different. Just as trial lawyers craft case theory, we craft brand positioning that resonates with ideal clients.
We connect your services to the clients who need them most through SEO, content strategy, paid media, and community visibility.
We help firms build intake processes, communication workflows, and follow-up systems that mirror the professionalism clients expect.
Just as trial preparation involves feedback and refinement, our marketing strategies are data-driven and continuously optimized.
LaFleur doesn't position ourselves as a vendor. We position ourselves as a growth engine partner. Sustainable growth requires:
Just as Connectionology helps trial lawyers refine their courtroom skills, LaFleur helps law firms refine their growth strategies.
Firms that treat marketing as a strategic function instead of a discretionary expense will thrive in 2026 and beyond.
In an industry increasingly shaped by private equity and consolidation, values matter more than ever.
LaFleur chooses to work with firms that share our commitment to excellence because:
Connectionology attendees represent our ideal clients: attorneys who understand that excellence compounds, that preparation pays dividends, and that sustainable growth requires both skill and strategy.
Ask yourself about the strengths of your:
Just as trial skills require ongoing refinement:
Private equity-backed firms are raising the bar. Independent firms can compete by:
In an era of consolidation, rising client expectations, and private equity disruption, the firms that win will be those that master the art of connection:
LaFleur Marketing sponsors Connectionology 2025 because we share this philosophy with the trial lawyers who attend. We believe in excellence. We believe in continuous improvement. We believe that the skills that win cases are the same skills that build sustainable firms.
Growth, like trial excellence, is built on discipline, strategy, and meaningful connections.
If your firm shares our commitment to excellence and you're ready to build a sustainable growth engine, let's connect.
Schedule a Strategy Session with LaFleur