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Optimizing Your YouTube Videos for Impact: Transcripts

The YouTube! This element of your videos is more important than many people realize and one that most people don’t often bother with: transcripts. Transcripts are essentially closed caption for your video, providing text as your video plays.

Why Use Transcripts? 

Transcripts are important for a number of reasons:

  1. You want to make sure your videos are accessible to a wide audience, including those who are deaf and hard of hearing.
  1. There are a lot of situations where viewers cannot use sound on their device, but are interested in the content of a video.
  1. Perhaps most importantly for your business, captions help to maximize the ability for Google and other search engines to understand what your video is about and can improve your search rankings.

“My wrist hurts! I hate typing; that’s why I made videos!” Of course transcription takes time and effort! Luckily, there are easy transcribing options, but some are a little too easy. Let’s discuss what not to do first.

YouTube has the ability to auto caption your videos, which may seem pretty helpful initially. But just watch a little bit of this:

Creating Accurate Transcriptions 

So how do we go about transcribing your videos the right way? Well, if the video itself was originally scripted, it’s easy to upload your script into YouTube’s video manager. YouTube will automatically use that text to provide captions within the video, and that usually works very well in terms of timing and accuracy. You are always able to tweak little words here and there as needed.

You could also edit the auto captions provided by YouTube, which might save you some time, but you’ll still have to go through the caption process via video manager manually.
If you have a ton of videos to transcribe and really, really don’t have the time or inclination to do so, there are services like Speechpad that can do it for you at a relatively affordable price. Plus, it will be done by actual people – not a computer program – so it should be fairly accurate. In a worst-case scenario, you can always hire your niece or nephew – or bribe your children.

The Final Product 

Your captions will appear in the video when the “CC” button on the menu bar is clicked. If someone wants to view the whole transcript, it will be available by clicking “More…” above your descriptions. You do not need to put your entire transcription into your description. There are more important things that need to go in there.

While creating dynamite YouTube videos can be done in-house at your place of business, you can save a lot of time by contacting LaFleur. From filming and editing to transcribing and promoting your videos, our team can handle all your video needs. Call 888-222-1512 today to take your digital marketing to the next level.