What Is Marketing Automation?
Lead generation and new-client acquisition can be frustrating, time-consuming endeavors, especially at a busy law firm. Marketing automation allows law offices to scalably nurture potential clients with personalized content while increasing revenue, minimizing man hours, and reducing the risk for human errors. Automating vital, but repetitive, marketing tasks (such as emailing, posting on social media, and making paid search term bidding adjustments) provides more time for client attention, high-level strategy, and quality assurance. (more…)