Lead Generation and Follow Up Are Crucial for Your Law Firm; They Are Mission Critical.
As a marketing agency, we understand when law firms call us needing our services to help increase the number and/or quality of leads they receive. However, we’re always shocked at how many law firms have no formal process for following through on leads. There is no shortage of data to show the importance of timely responses (we’re talking minutes, not hours or days) and persistent follow up (reaching out to an individual six times or more). Lead follow up is so important for law firms, in fact, that we wrote an entire blog post discussing the core principles behind following through on the leads that come in to your law office. (more…)