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Audit Your Web Properties Before Launching a PPC Campaign

When it comes to integrating a paid search campaign for your law firm, the question isn’t if you should, but rather when you should. There’s no doubt that a carefully considered, well-maintained, and consistently-optimized paid search, display, and/or remarketing campaign can do wonders for your online presence, lead generation, and client acquisition, but that doesn’t mean that you should dive in headfirst without first assessing your end of the pool. (more…)