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Untrained Professionals: Should We Fear Amateur Content?

“Amateur” isn’t supposed to be a dirty word. Its origin comes from the Latin “amare,” meaning “to love,” which in turn leads to the noun “amatore” — “lover.” (more…)

Breaking Stories From a Legal Marketing Perspective: How Soon Is Too Soon?

To Blog or Not to Blog?

Yesterday, a member of our legal marketing team shared a breaking news piece about a bus crash in Connecticut that killed two and injured more than two dozen others. (more…)