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Perk Up Your Marketing Efforts on National Coffee Day

Let’s be honest: Coffee is the fuel that drives the world economy forward. A friend of mine even has a theory that the spread of coffee throughout Europe in the 16th century helped propel the scientific revolution and Age of Reason. I’ve perpetually got a hot cup of coffee next to me while I’m working, so it’s certainly an integral part of my writing process — if not an outright inspiration. (more…)