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The Waiting Is the Hardest Part: Improving Your On-Hold Messaging

Your digital marketing efforts are starting to pay off, and the phone calls are coming in at a high rate. The problem: prospective leads are hanging up before you get the chance to speak with them. Why, you ask? The answer could be much simpler than you realize. (more…)

Persistence Pays Off: Lead Pursuit and New Client Acquisition

From an attorney’s perspective, one of the most confounding aspects of the job is following up with the leads that marketing efforts produce. It’s a process that requires a lot of time, finesse, and patience, but the dividends are considerable when done correctly. (more…)