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The Truth… The Whole Truth: The Value of Video Testimonials

The power and influence of video testimonials cannot be understated. Here we have two of the most effective digital marketing assets in one convenient package, which is great for any business. But it’s especially great for law firms because attorneys rely so heavily on building trust with their clients. And there’s no better way to build trust in a digital space (a concept commonly referred to as “social proof”) than by placing a quality testimonial in an audio/visual context. It humanizes the messaging, urging users to empathize with the subject in the process. This makes users far more likely to convert than they would be with a simple written testimonial. (more…)