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LaFleur Providing AMP Pages Free of Charge

Note: This is the second in a series of posts to give you a deeper understanding of what you receive when you sign on with LaFleur Legal Marketing. One of our core values is transparency, and we want to make sure that each of our clients understands where and how their valuable marketing dollars are spent and how it benefits your firm.

When hiring a marketing agency like LaFleur to handle your law firm’s marketing efforts, a lot of work happens behind the scenes that you may not be aware of.

For example, when you receive a finalized version of a blog post, the piece is so much more than just words thrown on a page. Completed blog articles represent hours of carefully considered topic ideation, research, drafting, writing, and editing. Additionally, if you sign on for a paid search campaign, you’re not just gambling on a few keywords related to your brand and website. Your paid search administrator will carefully analyze your firm’s position, competitors, relevant keywords and placements, creative in the form of search and display ads, key performance indicators, and goals. And when you work with LaFleur to build a new website, you’re not going to receive a static, useless, and broken site. What you will receive is an engaging, intuitive, and beautiful website designed to increase user experience by incorporating innovative information architecture ― resulting in more and better leads who align with your firm’s established personas and eventually become great clients.

We know your time and resources are valuable. When first presented with a new case, you and your colleagues don’t simply compile and file requisite paperwork and then settle the case. Instead, you engage in initial discovery, you research the evidence at your disposal, depose relevant witnesses to collect their testimony, and create the best course of action for your client. In short, you work exceptionally hard behind the scenes to achieve your goals, and we want our marketing efforts to work as hard and as well as you do for the clients who trust you.

One of the ways we will begin adding value in our relationship and to your firm is by including Accelerated Mobile Pages (AMP) for the content of your website.

What Is AMP?

Webpages on mobile devices that are coded for desktop can load very slowly, which can prevent users from seeing your content if they don’t want to wait for it to load completely.

In this modern age governed by the insatiable need for instant gratification, about 40% of mobile users bounce from a webpage within three seconds if it fails to load quickly or properly. Websites and webpages built for desktop computers are often filled with code to animate the page, track activity with analytics, load advertisements, show vibrant photos, and more. All these items together or individually can significantly slow loading times on a mobile device.

Think of AMP as a light-weight page that renders content quickly. It is essentially a stripped-down form of HTML used to create the most basic pages—no forms, streamlined CSS, and off-the-shelf JavaScript from a dedicated library. This basic, alternative code controls each page and can prioritize its elements.

AMP was created as an open-source, crowd-funded initiative built with collaboration from numerous big-name partners, including WordPress, Adobe Analytics, Twitter, and Google, as well as respected news publishers such as The Washington Post. AMP’s open-source code allows for collaboration from top web developers and is constantly being enhanced and updated for improved user experiences.

Each Accelerated Mobile Page is designed to be hosted on Google’s servers (for free). This is where the reduced loading times come into play: Once each AMP is cached, Google no longer needs to go get the content from your site, because it has already been indexed and is available on the search engine.

Why Does AMP Matter?

Smartphones have become an extension of our very being. We use them for everything at all times regardless of where we are. From looking up random factoids on Wikipedia to downloading our favorite music on Spotify, smartphones have become second nature, and their pervasiveness has transformed us into a species determined to find the information we need quickly and easily (and abandoning any search that doesn’t jive with those two characteristics).

In fact, our culture has become so reliant on mobile devices that October of 2016 marked the first month that more users accessed the internet through mobile devices (including smartphones and tablets) than those on a desktop or laptop. Recent numbers indicate that smartphone usage accounts for nearly half of all website visits, which shouldn’t come as a surprise, as 80% of internet users own a smartphone. In short, the smartphone has become an ingrained aspect of modern society and informs how we navigate the world ― physically, emotionally, and mentally.

With the mobile use rate this high, people who own websites need to pay attention. Mobile users expect vibrant and defined graphics, smooth scrolling, fast loading times, and slick animations when searching the internet on their smartphones. Having Accelerated Mobile Pages is so important if you want to make sure that your readers are engaging with your content, and LaFleur Legal Marketing is on top of this industry trend.

Law Firms and Accelerated Mobile Pages

As mentioned before, LaFleur will now convert each of your firm’s blog posts into Accelerated Mobile Pages as part of your marketing package. These pages can make a huge difference in the amount of traffic your site receives and the duration of the average user visit.

For example, let’s say you’ve recently posted a blog on the most important actions to take immediately following a car accident. Someone who has just been in a car accident might do a Google search for this exact phrase on their smartphone while waiting for the police to come to the accident scene and find your article immediately.

Another example might be a piece on best practices for ensuring the success of a workers compensation case. An individual who has recently been injured at work might use his or her smartphone to search this while waiting at a doctor’s office.

If these posts are optimized for mobile search, there is a much better chance of your content showing up on the first page of the search engine results page and having a mobile user click on your link.

LaFleur Legal Marketing: Your Long-Term Marketing Partner

Within the digital marketing realm, content is king. Creating high quality content and making it easily viewable through Accelerated Mobile Pages is just one way we are going above and beyond to grow your firm. And with a team of dedicated writers producing original, informative content for your website and other web properties, the staff at LaFleur uses expertise and experience to create a valuable web experience for your potential clients.

We hope that prospective and current clients alike both learned a little more about Accelerated Mobile Pages from this post, but if you have any more questions we would love to hear from you. Current clients can contact their account manager at any time, and interested parties who aren’t yet working with us can call (888) 222-1512 or complete the brief form on this page to speak directly with one of our representatives.

We can’t wait to speak with you further about how we can help you grow your firm!

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References

Chaffey, D. (2016, October 26). Mobile marketing statistics compilation. Smart Insights. Retrieved from http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Heisler, Y. (2016 November 2).  Mobile internet usage surpasses desktop usage for the first time in history. Boy Genius Report. Retrieved from http://bgr.com/2016/11/02/internet-usage-desktop-vs-mobile/