Episode 21 of Legal Marketing Radio, “Making Sense of Social Media, with Ethan Wall,” is out now on SoundCloud and iTunes! You can use the player below to listen here, or you can visit our SoundCloud page or the iTunes store to download and subscribe to the podcast.
Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the team at LaFleur and special guests) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.
Our guest in this week’s episode is Ethan Wall. Ethan is the founder of Social Media Law and Order, where he provides social media marketing for law firms. He is also a social media lawyer who has written multiple books on social media marketing for lawyers.
During the episode, Ethan and host Steven Thomas Kent work to break down some of the roadblocks that attorneys often face when they try to plan and launch social media marketing campaigns. Ethan discusses how attorneys can “start with the end in mind” to plan campaigns more effectively, talks about how attorneys from a range of different practice areas can build a dedicated following, and weighs in on the merits and potential drawbacks of contests and giveaways as audience-building tools.
Happy listening, and don’t forget to check back in May for another fresh episode!