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Episode 19 – “Spring Cleaning: How to Tidy Up and Repurpose Underperforming Content”

Episode 19 of Legal Marketing Radio, “Spring Cleaning: How to Tidy Up and Repurpose Underperforming Content,” is available now on SoundCloud and iTunes! You can use the player below to listen here, or you can visit our SoundCloud page or the iTunes store to download and subscribe to the podcast.

Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the team at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.

In this week’s episode, Legal Marketing Radio host Steven Thomas Kent and LaFleur Content Director Dave VandeWaa talk about a remarkably simple way you can increase your website’s search rankings and performance almost overnight and without creating any new content. The secret? Repurposing and cleaning up your backlog of old and underperforming content.

Thanks for listening, and don’t forget to check back in March for another new episode!