Perk Up Your Marketing Efforts on National Coffee Day
Let’s be honest: Coffee is the fuel that drives the world economy forward. A friend of mine even has a theory that the spread of coffee throughout Europe in the 16th century helped propel the scientific revolution and Age of Reason. I’ve perpetually got a hot cup of coffee next to me while I’m working, so it’s certainly an integral part of my writing process — if not an outright inspiration. And I’m not alone. Over half of American adults drink coffee on a daily basis, and whether you drink it or not, coffee has become a nigh universal feature in American life. (When was the last time you saw a Starbucks?) In fact, the first appliance in the LaFleur office kitchen was a coffee maker, and every law firm we visit has a seemingly endless pot of roiling hot coffee at the ready in the morning, if not all day.
National Coffee Day, a holiday with beginnings just as obscure as the origins of the product it celebrates, is September 29, 2016. From doughnut shops to coffee houses, promotions abound. And since coffee is such an integral part of all our lives, we wanted to take some time to not only provide a few interesting facts about coffee, but to explain how LaFleur turns coffee into new clients for law firms every day. Enjoy at your leisure with your next cup!
5 Facts You Probably Didn’t Know About Coffee
- In 1675, King Charles II of England issued the “Proclamation for the Suppression of Coffee Houses” as a result of their association with seditious materials. In other places of the world, such as the Ottoman Empire in the 17th century, drinking coffee was, in fact, a capital offense meted out to the perpetrator by sewing them into a leather bag and throwing them into a river (the Romans called this form of punishment poena cullei: “punishment of the sack”). How fortunate we are to live in a time when you can’t go more than a couple miles without running into an establishment that serves coffee — legally.
- In stark contrast to the historical prohibitions on the evil caffeinated beverage, Pope Clement VIII purportedly loved the drink so much he told his advisers, “Why, this Satan’s drink is so delicious that it would be a pity to let the infidels have exclusive use of it. We shall fool Satan by baptizing it and making it a truly Christian beverage.”
- Coffee has a particularly unique place in American history, as it became the preferred patriotic drink of choice after the Boston Tea Party. Founding Father John Adams wrote to his wife Abigail that, while travelling, he came across a lodging where he asked if it was “lawful for a weary traveler to refresh himself with a dish of tea, provided it has been honestly smuggled,” to which the owner replied they had “renounced all tea in this place… but I’ll make you coffee.” Adams noted that “I have drank coffee every afternoon since… Tea must be universally renounced.”
- Second only to petroleum products, coffee is the most valuable traded commodity on the globe. In particular, America is the number one consumer of coffee in the world — probably because Americans toss back 400 million cups of coffee every day. (That’s 277,778 cups every minute for anyone who’s counting.)
- Scientific and medical research into coffee has discovered that coffee drinkers are less likely to suffer from diseases like type 2 diabetes, Parkinson’s, and dementia. Coffee drinkers also have lower incidence rates of certain kinds of cancer and strokes.
LaFleur: Converting Coffee into New Clients for Law Firms
Of course, there’s a lot more to know about our favorite caffeinated beverage (for example, that the famous McDonald’s “hot coffee lawsuit” did not result in lowering coffee serving temperatures below 190 degrees, and some businesses serve coffee up to 195 degrees). But like so many other things in life, the facts have a way of sterilizing the true experience of preparing and drinking coffee.
At our marketing agency, the first person in the office is often the one who gets an initial pot going. We’ve got a diverse mix of coffees at the ready matched only by the diversity of those who drink it. We have a few of classic coffee snobs on staff who refuse to drink anything but the most exquisite coffees from the most exotic locations, as if they can actually taste the fruits Asian palm civets ate while producing their kopi luwak. We also have a few hardcore utilitarians on staff who don’t care what’s in their cup as long as it will help them escape the hazy fog of the morning. But most of us are more easygoing about our beverage selections and are just happy that something caffeinated is available.
That initial pot helps us get to inbox zero, warm up to the day by scanning the news for blog and social media topics relevant to our clients, and dive in to our first major project, which could be anything from researching and writing a blog post to editing, uploading, optimizing, and promoting a law firm’s video content.
LaFleur’s Content Team in particular has a special relationship with coffee. At a recent law firm website content editing session, we all headed to the kitchen to fill up before getting to work only to discover that the pot had run dry. Kyle McCarthy graciously volunteered to make the next batch, and while it was brewing, we skipped watercooler scuttlebutt and talked shop instead, only to develop the foundations of an email marketing strategy for our most recent ebook: “How to Develop a Scalable, Sustainable Marketing Plan for Your Law Firm.”
Since people from various marketing specialties often cross paths on the way to fill up, it’s not unusual for chatter to result in more creativity or productivity. The casual “what are you up to?” quickly leads to “have you tried this?” advice. An off-the-cuff “I read something over the weekend” can evolve into “that’d be great for the client I’m working on.”
These serendipitous chats are not simply a catalyst for new ideas and even outright marketing initiatives, however. They’re the product of the unique company culture at LaFleur Legal Marketing — a culture that puts a high value on transparency, professional development, and work-life balance. Emphasis on these core values has percolated into a culture of candidness, strategic thinking, and collaboration that provides tangible benefits to our team members as well as our clients.
Our coffee pot conversations are just as likely to generate a new idea as they are to bring two team members together who can share the load in a particularly busy week. They’re just as likely to provide new insight into a problem as they are to result in a useful resource being shared with the entire team. And they’re always couched in the respectful, empathetic, and genuinely helpful manner that is the norm at the LaFleur Legal Marketing office.
Perk Up Your Law Firm’s Marketing
If your first thought for bringing more new clients to your office after reading this is to offer free coffee with a consultation, you may want to consider bringing your marketing initiatives out of the 19th century. From building or updating law firm websites to planning and implementing a comprehensive content marketing strategy, LaFleur Legal Marketing can help your law firm stand out and thrive online.
With a staff of uniquely talented and qualified marketing professions, we use best practices as well as data-driven innovation in the legal sector to bring new clients to law firms’ doorsteps. If you want to take your firm’s marketing to the next level, call LaFleur at (888) 222-1512 or fill out a convenient online contact form. We look forward to hearing from you!
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Adams, J (1774, July 6). [Letter to Abigail Adams]. Adams family papers: An electronic archive. Massachusetts Historical Society. Retrieved from http://www.masshist.org/digitaladams/archive/doc?id=L17740706jasecond
Avey, T. (2013, April 8). The caffeinated history of coffee. PBS. Retrieved from http://www.pbs.org/food/the-history-kitchen/history-coffee/
Cole, A. (2012, January 17). Drink coffee? Off with your head! NPR. Retrieved from http://www.npr.org/sections/thesalt/2012/01/10/144988133/drink-coffee-off-with-your-head
Kitchen Daily. (2015, February 27). America’s coffee obsession: Fun facts that prove we’re hooked. The Huffington Post. Retrieved from http://www.huffingtonpost.com/2011/09/29/americas-coffee-obsession_n_987885.html
Osterweil, N. (2016). Coffee and your health. WebMD. Retrieved from http://www.webmd.com/food-recipes/features/coffee-new-health-food#1
Turner, L. (2015, April 2). Father, son, and holy roast: How coffee became Christians’ acceptable vice. The Washington Post. Retrieved from https://www.washingtonpost.com/news/acts-of-faith/wp/2015/04/02/father-son-and-holy-roast-how-coffee-became-christians-acceptable-vice/