LaFleur Marketing content-team

Labor of Love: The LaFleur Team Celebrates Their Dedication to Our Company and Clients

By Kyle McCarthy | August 30, 2018

Chip LaFleur — President Creating LaFleur and orchestrating its growth over the last several years has truly been a labor of love for the entire…

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Legal Blog Writing Tips

Heads Up! 4 Ways to Write Great Headlines for Your Legal Blog

By Steven Thomas Kent | August 27, 2018

We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the…

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Video Campaigns

Maximizing the ROI of Video Campaigns Throughout the Sales Funnel

By Kyle McCarthy | August 24, 2018

For SEO purposes, written content is hard to beat. But high-quality video engages with your audience and creates deeper connections with potential buyers. Most online…

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Digital Marketing Legal Website

Influence Your Potential Clients’ Decisions Through Strategic Digital Marketing

By Leigh Ebrom | August 21, 2018

Your Clients Use the Internet to Make Decisions Legal prospects are increasingly reliant on the internet for information about law firms and legal services, which…

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Healthcare Event Planning

Event Planning Best Practices for Healthcare Organizations

By Jane Newton | August 15, 2018

Hosting events is a great way for your healthcare organization to get in front of a captive audience and tell your story. Regardless of whether…

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Becky Zobl

10 Minutes With LaFleur Project Manager Becky Zobl

By Steven Thomas Kent | August 1, 2018

Becky Zobl joined the LaFleur team in mid-2018 as a project and account manager. A West Michigan native and graduate of the communications program at…

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Conversions and KPIs

Crucial Conversions and KPIs You Should Track for Your Content

By David VandeWaa | July 27, 2018

You Have a Content Marketing Strategy — Great! But Is It Working? Consistently creating fresh, relevant content is great, but how can you tell if…

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ppc setup screenshot predefined reports

Bright, Shiny, and New: Interpreting and Utilizing the New Google Ads Interface and Functionality

By Sowmya Padigi | July 24, 2018

When I was a newbie at Google in 2006, the AdWords interface was already a few years old. Since then, I have seen lots of…

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Getting to Know Our Customers — Thad Cummings

By Pat Kose | July 19, 2018

As you might know, the third Thursday of each quarter is “Get to Know Your Customers Day.” (The origins of this holiday are murky, but…

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Influencer Marketing for Law Firms

Is Influencer Marketing Helpful for Law Firms?

By Steven Thomas Kent | July 18, 2018

In the digital marketing world, “influencer marketing” has become an almost inescapable buzz word over the last few years. If you’re familiar with the term…

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What Is Programmatic Advertising?

What Is Programmatic Advertising and How Does It Work?

By Kyle McCarthy | July 11, 2018

Programmatic advertising is a term most marketers are familiar with but know very little about. Google AdWords (soon to be Google Ads) has dominated the…

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LaFleur Blood Drive

LaFleur Marketing Has an A+ Time Donating Blood in West Michigan

By David VandeWaa | July 2, 2018

Helping Our Local Community in Grand Rapids — One Blood Donation at a Time Every month, a team member at LaFleur chooses a way for…

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10 Essential Best Practices for Creating Dedicated Landing Pages That Convert

By David VandeWaa | June 27, 2018

What Is a Landing Page? Here’s a simple landing page definition: a landing page is any page someone lands on after engaging with your brand.…

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Tangential Content

Take the Long Way Home: The Ever-Increasing Value of Tangential Content

By Kyle McCarthy | June 20, 2018

There’s no doubt that content marketing serves as the wellspring of digital marketing success. Content assets like blogs, ebooks, infographics, and videos provide the foundation…

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Paid Digital Advertising

Creating and Optimizing an Effective PPC Campaign for Law Firms

By Sowmya Padigi | June 14, 2018

Paid digital advertising, or pay-per-click (PPC), for the legal industry can be difficult. Prior to joining LaFleur, I worked with Google creating and managing AdWords…

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