DIGITAL MARKETING BLOG

What Is Programmatic Advertising?

What Is Programmatic Advertising and How Does It Work?

By Kyle McCarthy | July 11, 2018

Programmatic advertising is a term most marketers are familiar with but know very little about. Google AdWords (soon to be Google Ads) has dominated the…

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LaFleur Blood Drive

LaFleur Marketing Has an A+ Time Donating Blood in West Michigan

By David VandeWaa | July 2, 2018

Helping Our Local Community in Grand Rapids — One Blood Donation at a Time Every month, a team member at LaFleur chooses a way for…

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10 Essential Best Practices for Creating Dedicated Landing Pages That Convert

By David VandeWaa | June 27, 2018

What Is a Landing Page? Here’s a simple landing page definition: a landing page is any page someone lands on after engaging with your brand.…

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Tangential Content

Take the Long Way Home: The Ever-Increasing Value of Tangential Content

By Kyle McCarthy | June 20, 2018

There’s no doubt that content marketing serves as the wellspring of digital marketing success. Content assets like blogs, ebooks, infographics, and videos provide the foundation…

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Paid Digital Advertising

Creating and Optimizing an Effective PPC Campaign for Law Firms

By Sowmya Padigi | June 14, 2018

Paid digital advertising, or pay-per-click (PPC), for the legal industry can be difficult. Prior to joining LaFleur, I worked with Google creating and managing AdWords…

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Customer Service

Help Yourself! Where Customer Service and Digital Marketing Overlap

By Leigh Ebrom | June 6, 2018

Nothing can replace human interaction, especially when someone has questions about serious legal or medical issues. However, digital marketing and customer service functions frequently intersect,…

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legal marketing strategies

5 Legal Marketing Strategies That Are Cost-Effective and Simple to Implement

By Steven Thomas Kent | June 4, 2018

Useful Legal Marketing Strategies That Are Cost-Effective and Simple to Implement For many small firms or solo practices, budget is the single biggest obstacle standing…

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Google Analytics: Nothing to Fear and Everything to Gain

By Kyle McCarthy | May 24, 2018

Google Analytics is an online tool that helps web property owners understand their digital traffic. If you aren’t already using Google Analytics, you’re missing out…

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social media marketing for law firms

Grow Your Firm’s Social Media Presence With These Proven Strategies

By Kyle McCarthy | May 16, 2018

As an attorney, you know that attracting and retaining great clients is all about strong communication skills. First impressions are important, and remaining in close…

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catherine-smyka

10 Minutes With Project Manager Catherine Smyka

By Steven Thomas Kent | May 9, 2018

Catherine Smyka joined LaFleur at the beginning of 2018 as the team’s project manager. Previously, she managed accounts and projects at FCB Global in Chicago;…

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Tyson's Place LaFleur Marketing Volunteer

Tyson’s Place: How Building a Better Website Helps Everyone

By Leigh Ebrom | May 7, 2018

At LaFleur Marketing, we love our furry family members. It’s not uncommon to find a dog or two or three at the office. Because we…

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marketing quotes

Active Voice: Putting Our Favorite Marketing Quotes to Good Use

By Kyle McCarthy | May 2, 2018

Simplicity “Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it…

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LaFleur Kids Food Basket Volunteering

A-Tisket, A-Tasket: LaFleur Team Volunteers at Kids’ Food Basket

By Jason Brower | April 27, 2018

LaFleur in the Community: Kids Food Basket LaFleur Marketing Community Outreach At LaFleur, we pride ourselves on being a community-focused organization. One way we act…

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Digital Marketing Leads

Best Practices for Tracking Digital Marketing Leads in the Legal Field 

By Leigh Ebrom | April 25, 2018

Your law firm probably receives a lot of phone calls that seem like solid leads on the surface. After a brief conversation with a legal assistant…

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Email Marketing Automation

(C’mon, Baby! Do the Automation!) Marketing Automation FAQs

By Kyle McCarthy | April 18, 2018

Marketing automation has become increasingly popular in recent years. In 2010, it was a $225 million industry. As of 2015, that number spiked to $1.65…

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