DIGITAL MARKETING BLOG

Eric Rosbury

10 Minutes With LaFleur Project Coordinator Eric Rosbury

By Steven Thomas Kent | March 22, 2019

As a longtime marketer with more than 20 years of experience, Eric Rosbury brings veteran wisdom to his role as a project coordinator at LaFleur.…

Read More
handling client complaints

Common Marketing Agency Client Complaints and How We Respond 

By Leigh Ebrom | March 13, 2019

At LaFleur, we pride ourselves on our open communication and transparency with clients. That means we get a lot of great questions and the occasional…

Read More
Why Blog for Business

Digital Marketing Essentials: Why Your Business Needs a Blog

By Kyle McCarthy | March 6, 2019

In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to…

Read More
LaFleur Volunteers at Degage

LaFleur Gives Back with Dégagé Ministries, Humane Society of West Michigan

By Amy Hinman | February 27, 2019

LaFleur believes in investing in our community, both as a business and as a neighbor. This winter, we had the honor of lending our many…

Read More
developer Stuart Pearman

10 Minutes With LaFleur Web Developer Stuart Pearman

By Steven Thomas Kent | February 21, 2019

Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started…

Read More
Law firm badges

Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website

By Leigh Ebrom | February 19, 2019

There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also…

Read More
LaFleur Digital Marketing Automation

How to Use Automation Tools to Improve Productivity, Sales, and More!

By Amy Hinman | February 12, 2019

Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the…

Read More
Keyword Research

Our Favorite Tools and Platforms for Conducting Winning Keyword Research

By Sowmya Padigi | February 5, 2019

Pay-per-click (PPC) advertising keyword research is a critical part of building successful, cost-effective campaigns. When conducting this research, it can help to try to think…

Read More
legal marketing, digital marketing

TIL: Digital Marketing FAQs and How They Impact Your Law Firm

By Leigh Ebrom | January 24, 2019

Most lawyers understand the need for a robust marketing strategy in today’s competitive economy. However, many attorneys still struggle to find time to dedicate to…

Read More
DaleEngelbert-prof

10 Minutes With LaFleur Senior Strategist Dale Engelbert

By Steven Thomas Kent | January 23, 2019

Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications…

Read More
testimonial videos

Simple Tips for Shooting Great Testimonial Videos

By Kyle McCarthy | January 11, 2019

Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles…

Read More
seo myths

SEOoops! 8 Common SEO Myths, Debunked 

By Steven Thomas Kent | January 8, 2019

Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo…

Read More
team-collage

LaFleur Marketing Announces Initiative to Help West Michigan

By Steven Thomas Kent | January 8, 2019

LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual nonprofit website initiative. Through this initiative, LaFleur will build a new website for…

Read More
peer to peer recognition

Peer-to-Peer Recognition Should Be a Year-Round Commitment

By Kyle McCarthy | December 21, 2018

A Little Workplace Appreciation Goes a Long Way In today’s fast-paced, high-energy workplace, demand can often trump compassion. It’s easy to lose track of your…

Read More
LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

By Becky Zobl | December 11, 2018

LaFleur’s commitment to volunteering is especially important to me, and so is Gilda’s Club Grand Rapids, where several members of our team recently spent a…

Read More

WANT TO REACH YOUR GOALS? WE CAN HELP.

Are you looking for more leads? Better brand exposure? To gain more 5-star reviews?

The best way to get to know how we can help you achieve your marketing and business growth goals is through a simple conversation.

We know you’re busy, so leave us your information and we will reach out to set up a time to chat for 30 minutes to better understand how we can help you achieve success.