DIGITAL MARKETING BLOG

Michigan State Bar NEXT Conference LaFleur

LaFleur Makes New Friends at the State Bar of Michigan NEXT Conference

By Pat Kose | October 12, 2018

This year, the State Bar of Michigan held their annual “NEXT Conference” at Devos Place in downtown Grand Rapids – our backyard! The LaFleur team…

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LaFleur Designer Nick Wright Attends Epicurrence 2018 Summer Revival

LaFleur Designer Nick Wright Attends Epicurrence 2018 Summer Revival

By Nick Wright | October 11, 2018

One month prior to the event, I posted a link to the Epicurrence website in one of our company’s Slack channels. At the time, I…

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Kaboom Volunteer Day

LaFleur Teams With KaBOOM! to Help Build New Park in Grand Rapids

By Leigh Ebrom | October 9, 2018

As part of our community outreach initiative, LaFleur recently partnered with KaBOOM! and a group of community volunteers to rebuild a park and playground on…

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Healthcare Marketing Content Strategy

How to Build a Content Marketing Strategy for Open Enrollment

By Kyle McCarthy | October 2, 2018

Does Your Healthcare Marketing Team Have an Effective Content Marketing Strategy in Place for Open Enrollment? For healthcare organizations (HMOs, PPOs, independent hospitals, clinics, insurance…

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selling email lists

Digital Marketing Ethics: The Depravity of Selling Email Lists

By Steven Thomas Kent | September 25, 2018

Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them,…

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should you ask employees to write a review

Should You Ask Your Employees to Write a Company Review?

By Kyle McCarthy | September 19, 2018

Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions,…

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LaFleur Community Involvement with Samaritas

LaFleur and Samaritas Residents Have a Blast in the Rain

By Kyle McCarthy | September 18, 2018

In late July, several members of the LaFleur Marketing team spent a rain-soaked evening hosting a fun event for seniors living at Samaritas Senior Living…

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Elevator Pitch

Going Up? Crafting a Strong Elevator Pitch

By Kyle McCarthy | September 15, 2018

Writing an elevator pitch is an important first step in understanding your business model and conveying your company’s purpose and mission to the outside world…

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team-collage

LaFleur Marketing Has Been Named a “Good for Grand Rapids” Business

By Kyle McCarthy | September 11, 2018

At LaFleur, we deliver customized, holistic marketing solutions to our clients, and we take pride in the results we achieve. To consistently deliver outstanding work…

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Google Listing Optimization

Get Your Google Listing to Show Up with LaFleur

By Pat Kose | September 4, 2018

By adopting and maintaining a more active approach to your Google business listing, you could increase the number of people who view your website by…

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LaFleur Marketing content-team

Labor of Love: The LaFleur Team Celebrates Their Dedication to Our Company and Clients

By Kyle McCarthy | August 30, 2018

Chip LaFleur — President Creating LaFleur and orchestrating its growth over the last several years has truly been a labor of love for the entire…

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Legal Blog Writing Tips

Heads Up! 4 Ways to Write Great Headlines for Your Legal Blog

By Steven Thomas Kent | August 27, 2018

We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the…

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Video Campaigns

Maximizing the ROI of Video Campaigns Throughout the Sales Funnel

By Kyle McCarthy | August 24, 2018

For SEO purposes, written content is hard to beat. But high-quality video engages with your audience and creates deeper connections with potential buyers. Most online…

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Digital Marketing Legal Website

Influence Your Potential Clients’ Decisions Through Strategic Digital Marketing

By Leigh Ebrom | August 21, 2018

Your Clients Use the Internet to Make Decisions Legal prospects are increasingly reliant on the internet for information about law firms and legal services, which…

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Healthcare Event Planning

Event Planning Best Practices for Healthcare Organizations

By Jane Newton | August 15, 2018

Hosting events is a great way for your healthcare organization to get in front of a captive audience and tell your story. Regardless of whether…

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