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DIGITAL MARKETING BLOG

High Quality Content

High-Quality Content — What Is It and Why Does it Matter for Digital Marketing?

By Amy Hinman | August 20, 2019

What is high-quality content? It’s not easy to define “good” content, but you can always use the infamous common-sense definition that Supreme Court Justice Potter…

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Best Social Media for Law Firms

A Social Buffet: How to Choose the Best Social Media Platform for Your Law Firm

By Rebecca Barth | August 13, 2019

Recent studies suggest that social media usage continues to rise among most age groups in the U.S., making social media one of the most effective…

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Local Small Business Websites

Here’s Why Your Local Small Business Needs a Website

By Leigh Ebrom | August 6, 2019

Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding…

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LaFleur Marketing Volunteers with HQ

LaFleur Helps HQ Launch New Website as Part of Our Nonprofit Website Project 2019

By Amy Hinman | July 29, 2019

Giving back to the community is in our DNA at LaFleur. It’s one of our core values, and we take pride in our efforts to…

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should i pay for SEO

Should I Pay for Search Engine Optimization? And How Much?

By Amy Hinman | July 26, 2019

If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one…

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Human Resources, Recruiting, Employee Engagement, Best Practices

Want to Attract and Retain Top Talent? Focus on the Three Bs: Balance, Belonging, and Breakfast

By Falon Peters | July 2, 2019

3 Ways to Attract Top Talent to Your Team If you’ve talked with anyone who’s in the business of hiring top talent, you’ve heard that…

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LaFleur Volunteers at Childrens Healing Center Grand Rapids

Play Is a Human Right! LaFleur Helps Children’s Healing Center and H.U.G.S. Ranch Advance Their Missions

By Leigh Ebrom | July 1, 2019

At LaFleur, we believe that every child deserves time to play, create, explore, and find peace. We’re not alone; the United Nations High Commission on…

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diversity and inclusion

How and Why to Promote Diversity and Inclusion in Your Workplace

By LaFleur | June 20, 2019

The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have…

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Rosemarie Falsetta

10 Minutes With LaFleur Project Coordinator Rosemarie Falsetta

By Steven Thomas Kent | June 20, 2019

Rosemarie Falsetta joined LaFleur in 2019 as a project coordinator. An avid organizer and list-lover, her mission is to bring order to chaos and help the LaFleur team turn ideas…

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Video Marketing, Video Content, Video Marketing Best Practices

6 Steps to Better Video Marketing

By Amy Hinman | June 20, 2019

If you want to take your digital marketing efforts to the next level, you should incorporate video elements across all your digital properties, including your…

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legal marketing strategy, law firm marketing plan, legal digital marketing

3 Foundational Legal Marketing Strategies You Need to Know

By Rebecca Barth | June 14, 2019

Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions…

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Legal Marketing Books

Summer Reading List: Top Marketing Books for Lawyers

By Leigh Ebrom | June 11, 2019

If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch…

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Liz Morrison

10 Minutes With LaFleur Video Editor Liz Morrison

By Steven Thomas Kent | June 7, 2019

Liz Morrison joined the LaFleur team full-time in 2019 after partnering with us as a freelancer. A videographer with almost a decade of experience, she…

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digital marketing strategy

When Digital Marketing Plans Fail, Reboot for Success

By Rebecca Barth | June 4, 2019

You spent countless hours developing your marketing plan, but now it’s not working out as you expected. Don’t waste your efforts by scrapping the whole…

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SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience

By Leigh Ebrom | May 30, 2019

Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew…

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