Eric Rosbury

10 Minutes With LaFleur Project Coordinator Eric Rosbury

By Steven Thomas Kent | March 22, 2019

As a longtime marketer with more than 20 years of experience, Eric Rosbury brings veteran wisdom to his role as a project coordinator at LaFleur.…

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handling client complaints

Common Marketing Agency Client Complaints and How We Respond 

By Leigh Ebrom | March 13, 2019

At LaFleur, we pride ourselves on our open communication and transparency with clients. That means we get a lot of great questions and the occasional…

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Why Blog for Business

Digital Marketing Essentials: Why Your Business Needs a Blog

By Kyle McCarthy | March 6, 2019

In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to…

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LaFleur Volunteers at Degage

LaFleur Gives Back with Dégagé Ministries, Humane Society of West Michigan

By Amy Hinman | February 27, 2019

LaFleur believes in investing in our community, both as a business and as a neighbor. This winter, we had the honor of lending our many…

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developer Stuart Pearman

10 Minutes With LaFleur Web Developer Stuart Pearman

By Steven Thomas Kent | February 21, 2019

Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started…

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Law firm badges

Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website

By Leigh Ebrom | February 19, 2019

There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also…

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LaFleur Digital Marketing Automation

How to Use Automation Tools to Improve Productivity, Sales, and More!

By Amy Hinman | February 12, 2019

Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the…

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Keyword Research

Our Favorite Tools and Platforms for Conducting Winning Keyword Research

By Sowmya Padigi | February 5, 2019

Pay-per-click (PPC) advertising keyword research is a critical part of building successful, cost-effective campaigns. When conducting this research, it can help to try to think…

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legal marketing, digital marketing

TIL: Digital Marketing FAQs and How They Impact Your Law Firm

By Leigh Ebrom | January 24, 2019

Most lawyers understand the need for a robust marketing strategy in today’s competitive economy. However, many attorneys still struggle to find time to dedicate to…

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10 Minutes With LaFleur Senior Strategist Dale Engelbert

By Steven Thomas Kent | January 23, 2019

Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications…

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testimonial videos

Simple Tips for Shooting Great Testimonial Videos

By Kyle McCarthy | January 11, 2019

Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles…

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seo myths

SEOoops! 8 Common SEO Myths, Debunked 

By Steven Thomas Kent | January 8, 2019

Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo…

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LaFleur Marketing Announces Initiative to Help West Michigan

By Steven Thomas Kent | January 8, 2019

LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual nonprofit website initiative. Through this initiative, LaFleur will build a new website for…

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peer to peer recognition

Peer-to-Peer Recognition Should Be a Year-Round Commitment

By Kyle McCarthy | December 21, 2018

A Little Workplace Appreciation Goes a Long Way In today’s fast-paced, high-energy workplace, demand can often trump compassion. It’s easy to lose track of your…

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LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

By Becky Zobl | December 11, 2018

LaFleur’s commitment to volunteering is especially important to me, and so is Gilda’s Club Grand Rapids, where several members of our team recently spent a…

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