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DIGITAL MARKETING BLOG

How to Rank for a Featured Snippet

How to Rank for a Featured Snippet

By LaFleur | August 13, 2020

You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with…

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Jenna Buboltz

10 Minutes With Design Intern Jenna Buboltz

By LaFleur | August 11, 2020

Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with…

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Healthcare Marketing Strategies

4 Proven Healthcare Marketing Strategies

By LaFleur | July 22, 2020

Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports…

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ppc advertising

Paid Advertising Red Flags: Common Issues with PPC and Display Ads

By LaFleur | July 14, 2020

Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the…

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Facebook Business Page

Is Your Business Page Designed for the New Facebook?

By LaFleur | July 8, 2020

Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and…

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Sierra Lake

10 Minutes With Design Intern Sierra Lake

By LaFleur | July 8, 2020

Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs…

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how are negative keywords different from other keywords

How Negative Keywords Can Help Advertisers Better Target Their Ads

By LaFleur | June 8, 2020

Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear…

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work and coronavirus

Work and Coronavirus: Let’s Redefine Wellness

By Chip LaFleur | June 4, 2020

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up…

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Black Lives Matter: How LaFleur Is Taking a Stand

Black Lives Matter: Do Something About It

By Chip LaFleur | June 3, 2020

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m…

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Video Marketing for Small Business

Video Marketing Is Trending and You Need It for Your Small Business

By Leigh Ebrom | May 20, 2020

Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect…

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When and Why to Refresh Your Content

When and Why to Refresh Your Content

By LaFleur | May 15, 2020

Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your…

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when to build new website

Is Now the Right Time to Focus on a New Website?

By LaFleur | May 13, 2020

A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online…

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how to cut marketing costs

How to Cut Marketing Costs in a Crisis

By LaFleur | May 8, 2020

Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s…

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emerson veenstra

10 Minutes With LaFleur Web Developer Emerson Veenstra

By LaFleur | May 6, 2020

Emerson Veenstra joined the LaFleur team in 2020 as a full-time web developer. Emerson has nurtured an interest in programming and technology since high school,…

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how to create an editorial calendar

How to Create an Editorial Calendar for Your Legal Blog

By LaFleur | May 5, 2020

During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we…

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