DIGITAL MARKETING BLOG
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Don’t Be the Caillou of Legal Marketing
Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my…
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LaFleur Goes Green Volunteering With Schuler Farms and Friends of Grand Rapids Parks
At LaFleur, we’re an outdoorsy group of hikers, bikers, farmers, gardeners, and houseplant aficionados. So when it came time to choose our July and August…
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10 Minutes With LaFleur Business Growth Specialist Chandler Biggs
After graduating from Grand Valley State University with a degree in marketing and finance, Chandler Biggs found a home at LaFleur, where he works as…
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High-Quality Content — What Is It and Why Does it Matter for Digital Marketing?
What is high-quality content? It’s not easy to define “good” content, but you can always use the infamous common-sense definition that Supreme Court Justice Potter…
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A Social Buffet: How to Choose the Best Social Media Platform for Your Law Firm
Recent studies suggest that social media usage continues to rise among most age groups in the U.S., making social media one of the most effective…
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Here’s Why Your Local Small Business Needs a Website
Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding…
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LaFleur Helps HQ Launch New Website as Part of Our Nonprofit Website Project 2019
Giving back to the community is in our DNA at LaFleur. It’s one of our core values, and we take pride in our efforts to…
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Should I Pay for Search Engine Optimization? And How Much?
If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one…
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Want to Attract and Retain Top Talent? Focus on the Three Bs: Balance, Belonging, and Breakfast
3 Ways to Attract Top Talent to Your Team If you’ve talked with anyone who’s in the business of hiring top talent, you’ve heard that…
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Play Is a Human Right! LaFleur Helps Children’s Healing Center and H.U.G.S. Ranch Advance Their Missions
At LaFleur, we believe that every child deserves time to play, create, explore, and find peace. We’re not alone; the United Nations High Commission on…
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How and Why to Promote Diversity and Inclusion in Your Workplace
The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have…
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10 Minutes With LaFleur Project Coordinator Rosemarie Falsetta
Rosemarie Falsetta joined LaFleur in 2019 as a project coordinator. An avid organizer and list-lover, her mission is to bring order to chaos and help the LaFleur team turn ideas…
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6 Steps to Better Video Marketing
If you want to take your digital marketing efforts to the next level, you should incorporate video elements across all your digital properties, including your…
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3 Foundational Legal Marketing Strategies You Need to Know
Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions…
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Summer Reading List: Top Marketing Books for Lawyers
If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch…
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