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Should You Ask Your Employees to Write a Company Review?
Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions,…
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LaFleur and Samaritas Residents Have a Blast in the Rain
In late July, several members of the LaFleur Marketing team spent a rain-soaked evening hosting a fun event for seniors living at Samaritas Senior Living…
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Going Up? Crafting a Strong Elevator Pitch
Writing an elevator pitch is an important first step in understanding your business model and conveying your company’s purpose and mission to the outside world…
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LaFleur Marketing Has Been Named a “Good for Grand Rapids” Business
At LaFleur, we deliver customized, holistic marketing solutions to our clients, and we take pride in the results we achieve. To consistently deliver outstanding work…
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Get Your Google Listing to Show Up with LaFleur
By adopting and maintaining a more active approach to your Google business listing, you could increase the number of people who view your website by…
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Labor of Love: The LaFleur Team Celebrates Their Dedication to Our Company and Clients
Chip LaFleur — President Creating LaFleur and orchestrating its growth over the last several years has truly been a labor of love for the entire…
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Heads Up! 4 Ways to Write Great Headlines for Your Legal Blog
We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the…
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Maximizing the ROI of Video Campaigns Throughout the Sales Funnel
For SEO purposes, written content is hard to beat. But high-quality video engages with your audience and creates deeper connections with potential buyers. Most online…
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Influence Your Potential Clients’ Decisions Through Strategic Digital Marketing
Your Clients Use the Internet to Make Decisions Legal prospects are increasingly reliant on the internet for information about law firms and legal services, which…
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Event Planning Best Practices for Healthcare Organizations
Hosting events is a great way for your healthcare organization to get in front of a captive audience and tell your story. Regardless of whether…
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10 Minutes With LaFleur Project Manager Becky Zobl
Becky Zobl joined the LaFleur team in mid-2018 as a project and account manager. A West Michigan native and graduate of the communications program at…
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Crucial Conversions and KPIs You Should Track for Your Content
You Have a Content Marketing Strategy — Great! But Is It Working? Consistently creating fresh, relevant content is great, but how can you tell if…
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Bright, Shiny, and New: Interpreting and Utilizing the New Google Ads Interface and Functionality
When I was a newbie at Google in 2006, the AdWords interface was already a few years old. Since then, I have seen lots of…
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Getting to Know Our Customers — Thad Cummings
As you might know, the third Thursday of each quarter is “Get to Know Your Customers Day.” (The origins of this holiday are murky, but…
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Is Influencer Marketing Helpful for Law Firms?
In the digital marketing world, “influencer marketing” has become an almost inescapable buzz word over the last few years. If you’re familiar with the term…
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