DIGITAL MARKETING BLOG

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Roll With the Changes: A Guide to Keeping Up With Google Display Ads

By Sowmya Padigi | April 15, 2019

The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail…

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LaFleur Content Specialist Amy Hinman

10 Minutes With LaFleur Content Specialist Amy Hinman

By Steven Thomas Kent | April 5, 2019

Amy Hinman joined the LaFleur team in January 2019 as a full-time content specialist. Before coming to LaFleur, she studied writing and Spanish at Grand…

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Volunteering at Laughfest

LaFleur Team Brings the Laugh to LaughFest

By Abby Slot | April 2, 2019

Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have on a community. We believe that our service…

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how to start a marketing podcast

Tune In and Turn On! Get Your Marketing Podcast on Air With This Checklist

By Steven Thomas Kent | March 29, 2019

So, you want to start a podcast. You’ve come to the right place. My name is Steven, and I produce and host Legal Marketing Radio,…

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Multiple Vendor Marketing

4 Problems of Multi-Vendor Marketing — And Their Solutions

By David VandeWaa | March 26, 2019

Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has…

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Eric Rosbury

10 Minutes With LaFleur Project Coordinator Eric Rosbury

By Steven Thomas Kent | March 22, 2019

As a longtime marketer with more than 20 years of experience, Eric Rosbury brings veteran wisdom to his role as a project coordinator at LaFleur.…

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handling client complaints

Common Marketing Agency Client Complaints and How We Respond 

By Leigh Ebrom | March 13, 2019

At LaFleur, we pride ourselves on our open communication and transparency with clients. That means we get a lot of great questions and the occasional…

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Why Blog for Business

Digital Marketing Essentials: Why Your Business Needs a Blog

By Kyle McCarthy | March 6, 2019

In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to…

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LaFleur Volunteers at Degage

LaFleur Gives Back with Dégagé Ministries, Humane Society of West Michigan

By Amy Hinman | February 27, 2019

LaFleur believes in investing in our community, both as a business and as a neighbor. This winter, we had the honor of lending our many…

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developer Stuart Pearman

10 Minutes With LaFleur Web Developer Stuart Pearman

By Steven Thomas Kent | February 21, 2019

Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started…

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Law firm badges

Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website

By Leigh Ebrom | February 19, 2019

There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also…

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LaFleur Digital Marketing Automation

How to Use Automation Tools to Improve Productivity, Sales, and More!

By Amy Hinman | February 12, 2019

Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the…

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Keyword Research

Our Favorite Tools and Platforms for Conducting Winning Keyword Research

By Sowmya Padigi | February 5, 2019

Pay-per-click (PPC) advertising keyword research is a critical part of building successful, cost-effective campaigns. When conducting this research, it can help to try to think…

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legal marketing, digital marketing

TIL: Digital Marketing FAQs and How They Impact Your Law Firm

By Leigh Ebrom | January 24, 2019

Most lawyers understand the need for a robust marketing strategy in today’s competitive economy. However, many attorneys still struggle to find time to dedicate to…

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DaleEngelbert-prof

10 Minutes With LaFleur Senior Strategist Dale Engelbert

By Steven Thomas Kent | January 23, 2019

Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications…

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