Skip to content


work and coronavirus

Work and Coronavirus: Let’s Redefine Wellness

By Chip LaFleur | June 4, 2020

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up…

Read More
Black Lives Matter: How LaFleur Is Taking a Stand

Black Lives Matter: Do Something About It

By Chip LaFleur | June 3, 2020

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m…

Read More
Video Marketing for Small Business

Video Marketing Is Trending and You Need It for Your Small Business

By Leigh Ebrom | May 20, 2020

Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect…

Read More
When and Why to Refresh Your Content

When and Why to Refresh Your Content

By LaFleur | May 15, 2020

Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your…

Read More
when to build new website

Is Now the Right Time to Focus on a New Website?

By LaFleur | May 13, 2020

A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online…

Read More
how to cut marketing costs

How to Cut Marketing Costs in a Crisis

By LaFleur | May 8, 2020

Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s…

Read More
emerson veenstra

10 Minutes With LaFleur Web Developer Emerson Veenstra

By LaFleur | May 6, 2020

Emerson Veenstra joined the LaFleur team in 2020 as a full-time web developer. Emerson has nurtured an interest in programming and technology since high school,…

Read More
how to create an editorial calendar

How to Create an Editorial Calendar for Your Legal Blog

By LaFleur | May 5, 2020

During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we…

Read More
covid-19 business survival tactics

COVID-19 Survival Tactics for Small Business Leadership

By Amy Hinman | May 5, 2020

The COVID-19 pandemic is forcing us to re-evaluate the ways we do business as consumers, managers, workers, and humans. Leadership and management during coronavirus are…

Read More
Law Firm Social Media Marketing

Mistakes to Avoid With Law Firm Social Media Marketing

By LaFleur | April 13, 2020

Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific…

Read More
bankruptcy and coronavirus

COVID-19: Prepare Your Bankruptcy Practice for a Recession

By Leigh Ebrom | April 1, 2020

Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age…

Read More
law firm social media

Social Media for Law Firms 101

By Rebecca Barth | March 31, 2020

Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already.…

Read More
remote workplace checklist

Remote Workplace Checklist

By Leigh Ebrom | March 27, 2020

While the coronavirus has increased interest in remote working, it was a growing trend even before COVID-19. Today’s top talent increasingly wants to be able…

Read More
social proof marketing

Social Proof: When Consumer Opinions Matter for Your Marketing

By LaFleur | March 27, 2020

We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what…

Read More
creating a scholarship

Scholarships: Good for the Community and Your Business

By Amy Hinman | March 25, 2020

You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why…

Read More


Are you looking for more leads? Better brand exposure? To gain more 5-star reviews?

The best way to get to know how we can help you achieve your marketing and business growth goals is through a simple conversation.

We know you’re busy, so leave us your information and we will reach out to set up a time to chat for 30 minutes to better understand how we can help you achieve success.