DIGITAL MARKETING BLOG
How to Rank for a Featured Snippet
You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with…
Read More10 Minutes With Design Intern Jenna Buboltz
Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with…
Read MorePaid Advertising Red Flags: Common Issues with PPC and Display Ads
Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the…
Read More10 Minutes With Design Intern Sierra Lake
Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs…
Read MoreHow Negative Keywords Can Help Advertisers Better Target Their Ads
Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear…
Read MoreWork and Coronavirus: Let’s Redefine Wellness
Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up…
Read MoreBlack Lives Matter: Do Something About It
Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m…
Read MoreVideo Marketing Is Trending and You Need It for Your Small Business
Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect…
Read MoreWhen and Why to Refresh Your Content
Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your…
Read MoreIs Now the Right Time to Focus on a New Website?
A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online…
Read MoreHow to Cut Marketing Costs in a Crisis
Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s…
Read More10 Minutes With LaFleur Web Developer Emerson Veenstra
Emerson Veenstra joined the LaFleur team in 2020 as a full-time web developer. Emerson has nurtured an interest in programming and technology since high school,…
Read MoreHow to Create an Editorial Calendar for Your Legal Blog
During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we…
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