how to create online ad campaigns

Optimizing Your Paid Online Advertising Takes More Than A Great Ad

By Rebecca Barth | May 29, 2019

If you’re running a paid search campaign or a display ad campaign, you probably already know how online advertising works. You create an attractive ad,…

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social media on a budget

How to Run Timely, Effective Social Media Campaigns on a Budget

By Rebecca Barth | May 23, 2019

Social media is still emerging as a viable paid advertising platform, especially for service-related industries like law, healthcare, and marketing. Many marketers hesitate to invest…

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Kristin Zuller

10 Minutes With LaFleur Designer Kristin Zuller

By Steven Thomas Kent | May 22, 2019

Kristin Zuller joined the LaFleur team in 2019 as a designer, illustrator, and lettering artist. A Grand Rapids, Michigan, native and lifelong lover of all…

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Smart Speaker Marketing

How In-Home Smart Speakers and Devices Are Changing Marketing

By Leigh Ebrom | May 16, 2019

At my house, I can turn on the oven with a simple voice command. I turn the lights off and on the same way. I’ll…

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benefits of digital marketing

Why Should My Law Firm Invest in Digital Marketing?

By Rebecca Barth | May 14, 2019

Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can…

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LinkedIn, Social Media

Get the Most Out of Your Personal LinkedIn Profile

By Jason Brower | May 9, 2019

LinkedIn has become the go-to social media platform for job seekers. It is a great place to network with other professionals and companies that you…

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Becca Barth Content Specialist at LaFleur

10 Minutes With LaFleur Content Specialist Becca Barth

By Steven Thomas Kent | May 3, 2019

Becca Barth joined the LaFleur team in early 2019 as a content specialist. A longtime lover of the written word, Becca earned her bachelor’s degree…

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Humane Society of West Michigan LaFleur volunteer day

LaFleur Volunteers With the Humane Society’s Adopt-A-Room Program

By Rebecca Barth | April 30, 2019

LaFleur is committed to giving back to our community through our monthly team volunteer projects. This April, our volunteer efforts took us back to the…

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OTT Advertising

What Is Connected TV and How Is It Changing Traditional Advertising? 

By Rebecca Barth | April 30, 2019

Connected TV is quickly becoming the preferred viewing method and will likely eclipse cable in the near future. According to the Leichtman Research Group, 74% of U.S.…

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voice search digital marketing

How Will Voice Search Impact My Digital Marketing Strategies?

By Leigh Ebrom | April 18, 2019

If you don’t use a virtual assistant like Alexa, Siri, or Cortana, you’re increasingly outnumbered. Many people, especially millennials, have adopted voice search as part…

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A screenshot of a computer Description automatically generated

Roll With the Changes: A Guide to Keeping Up With Google Display Ads

By Sowmya Padigi | April 15, 2019

The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail…

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LaFleur Content Specialist Amy Hinman

10 Minutes With LaFleur Content Specialist Amy Hinman

By Steven Thomas Kent | April 5, 2019

Amy Hinman joined the LaFleur team in January 2019 as a full-time content specialist. Before coming to LaFleur, she studied writing and Spanish at Grand…

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Volunteering at Laughfest

LaFleur Team Brings the Laugh to LaughFest

By Abby Slot | April 2, 2019

Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have on a community. We believe that our service…

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how to start a marketing podcast

Tune In and Turn On! Get Your Marketing Podcast on Air With This Checklist

By Steven Thomas Kent | March 29, 2019

So, you want to start a podcast. You’ve come to the right place. My name is Steven, and I produce and host Legal Marketing Radio,…

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Multiple Vendor Marketing

4 Problems of Multi-Vendor Marketing — And Their Solutions

By David VandeWaa | March 26, 2019

Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has…

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