DIGITAL MARKETING BLOG

LaFleur Volunteers at Childrens Healing Center Grand Rapids

Play Is a Human Right! LaFleur Helps Children’s Healing Center and H.U.G.S. Ranch Advance Their Missions

By Leigh Ebrom | July 1, 2019

At LaFleur, we believe that every child deserves time to play, create, explore, and find peace. We’re not alone; the United Nations High Commission on…

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diversity and inclusion

How and Why to Promote Diversity and Inclusion in Your Workplace

By LaFleur | June 20, 2019

The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have…

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Rosemarie Falsetta

10 Minutes With LaFleur Project Coordinator Rosemarie Falsetta

By Steven Thomas Kent | June 20, 2019

Rosemarie Falsetta joined LaFleur in 2019 as a project coordinator. An avid organizer and list-lover, her mission is to bring order to chaos and help the LaFleur team turn ideas…

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Video Marketing, Video Content, Video Marketing Best Practices

6 Steps to Better Video Marketing

By Amy Hinman | June 20, 2019

If you want to take your digital marketing efforts to the next level, you should incorporate video elements across all your digital properties, including your…

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legal marketing strategy, law firm marketing plan, legal digital marketing

3 Foundational Legal Marketing Strategies You Need to Know

By Rebecca Barth | June 14, 2019

Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions…

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Legal Marketing Books

Summer Reading List: Top Marketing Books for Lawyers

By Leigh Ebrom | June 11, 2019

If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch…

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Liz Morrison

10 Minutes With LaFleur Video Editor Liz Morrison

By Steven Thomas Kent | June 7, 2019

Liz Morrison joined the LaFleur team full-time in 2019 after partnering with us as a freelancer. A videographer with almost a decade of experience, she…

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digital marketing strategy

When Digital Marketing Plans Fail, Reboot for Success

By Rebecca Barth | June 4, 2019

You spent countless hours developing your marketing plan, but now it’s not working out as you expected. Don’t waste your efforts by scrapping the whole…

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SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience

By Leigh Ebrom | May 30, 2019

Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew…

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how to create online ad campaigns

Optimizing Your Paid Online Advertising Takes More Than A Great Ad

By Rebecca Barth | May 29, 2019

If you’re running a paid search campaign or a display ad campaign, you probably already know how online advertising works. You create an attractive ad,…

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social media on a budget

How to Run Timely, Effective Social Media Campaigns on a Budget

By Rebecca Barth | May 23, 2019

Social media is still emerging as a viable paid advertising platform, especially for service-related industries like law, healthcare, and marketing. Many marketers hesitate to invest…

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Smart Speaker Marketing

How In-Home Smart Speakers and Devices Are Changing Marketing

By Leigh Ebrom | May 16, 2019

At my house, I can turn on the oven with a simple voice command. I turn the lights off and on the same way. I’ll…

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benefits of digital marketing

Why Should My Law Firm Invest in Digital Marketing?

By Rebecca Barth | May 14, 2019

Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can…

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LinkedIn, Social Media

Get the Most Out of Your Personal LinkedIn Profile

By Jason Brower | May 9, 2019

LinkedIn has become the go-to social media platform for job seekers. It is a great place to network with other professionals and companies that you…

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Becca Barth Content Specialist at LaFleur

10 Minutes With LaFleur Content Specialist Becca Barth

By Steven Thomas Kent | May 3, 2019

Becca Barth joined the LaFleur team in early 2019 as a content specialist. A longtime lover of the written word, Becca earned her bachelor’s degree…

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