DIGITAL MARKETING BLOG
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Work and Coronavirus: Let’s Redefine Wellness
Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up…
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Black Lives Matter: Do Something About It
Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m…
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Video Marketing Is Trending and You Need It for Your Small Business
Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect…
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When and Why to Refresh Your Content
Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your…
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Is Now the Right Time to Focus on a New Website?
A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online…
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How to Cut Marketing Costs in a Crisis
Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s…
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10 Minutes With LaFleur Web Developer Emerson Veenstra
Emerson Veenstra joined the LaFleur team in 2020 as a full-time web developer. Emerson has nurtured an interest in programming and technology since high school,…
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How to Create an Editorial Calendar for Your Legal Blog
During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we…
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COVID-19 Survival Tactics for Small Business Leadership
The COVID-19 pandemic is forcing us to re-evaluate the ways we do business as consumers, managers, workers, and humans. Leadership and management during coronavirus are…
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Mistakes to Avoid With Law Firm Social Media Marketing
Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific…
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COVID-19: Prepare Your Bankruptcy Practice for a Recession
Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age…
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Social Media for Law Firms 101
Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already.…
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Remote Workplace Checklist
While the coronavirus has increased interest in remote working, it was a growing trend even before COVID-19. Today’s top talent increasingly wants to be able…
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Social Proof: When Consumer Opinions Matter for Your Marketing
We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what…
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Scholarships: Good for the Community and Your Business
You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why…
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