DIGITAL MARKETING BLOG
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Optimizing Your Paid Online Advertising Takes More Than A Great Ad
If you’re running a paid search campaign or a display ad campaign, you probably already know how online advertising works. You create an attractive ad,…
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How to Run Timely, Effective Social Media Campaigns on a Budget
Social media is still emerging as a viable paid advertising platform, especially for service-related industries like law, healthcare, and marketing. Many marketers hesitate to invest…
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10 Minutes With LaFleur Designer Kristin Zuller
Kristin Zuller joined the LaFleur team in 2019 as a designer, illustrator, and lettering artist. A Grand Rapids, Michigan, native and lifelong lover of all…
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How In-Home Smart Speakers and Devices Are Changing Marketing
At my house, I can turn on the oven with a simple voice command. I turn the lights off and on the same way. I’ll…
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Why Should My Law Firm Invest in Digital Marketing?
Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can…
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Get the Most Out of Your Personal LinkedIn Profile
LinkedIn has become the go-to social media platform for job seekers. It is a great place to network with other professionals and companies that you…
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10 Minutes With LaFleur Content Specialist Becca Barth
Becca Barth joined the LaFleur team in early 2019 as a content specialist. A longtime lover of the written word, Becca earned her bachelor’s degree…
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LaFleur Volunteers With the Humane Society’s Adopt-A-Room Program
LaFleur is committed to giving back to our community through our monthly team volunteer projects. This April, our volunteer efforts took us back to the…
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What Is Connected TV and How Is It Changing Traditional Advertising?
Connected TV is quickly becoming the preferred viewing method and will likely eclipse cable in the near future. According to the Leichtman Research Group, 74% of U.S.…
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How Will Voice Search Impact My Digital Marketing Strategies?
If you don’t use a virtual assistant like Alexa, Siri, or Cortana, you’re increasingly outnumbered. Many people, especially millennials, have adopted voice search as part…
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Roll With the Changes: A Guide to Keeping Up With Google Display Ads
The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail…
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10 Minutes With LaFleur Content Specialist Amy Hinman
Amy Hinman joined the LaFleur team in January 2019 as a full-time content specialist. Before coming to LaFleur, she studied writing and Spanish at Grand…
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LaFleur Team Brings the Laugh to LaughFest
Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have on a community. We believe that our service…
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Tune In and Turn On! Get Your Marketing Podcast on Air With This Checklist
So, you want to start a podcast. You’ve come to the right place. My name is Steven, and I produce and host Legal Marketing Radio,…
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4 Problems of Multi-Vendor Marketing — And Their Solutions
Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has…
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