DIGITAL MARKETING BLOG
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How to Rank for a Featured Snippet
You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with…
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10 Minutes With Design Intern Jenna Buboltz
Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with…
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4 Proven Healthcare Marketing Strategies
Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports…
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Paid Advertising Red Flags: Common Issues with PPC and Display Ads
Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the…
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Is Your Business Page Designed for the New Facebook?
Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and…
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10 Minutes With Design Intern Sierra Lake
Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs…
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How Negative Keywords Can Help Advertisers Better Target Their Ads
Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear…
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Work and Coronavirus: Let’s Redefine Wellness
Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up…
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Black Lives Matter: Do Something About It
Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m…
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Video Marketing Is Trending and You Need It for Your Small Business
Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect…
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When and Why to Refresh Your Content
Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your…
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Is Now the Right Time to Focus on a New Website?
A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online…
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How to Cut Marketing Costs in a Crisis
Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s…
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10 Minutes With LaFleur Web Developer Emerson Veenstra
Emerson Veenstra joined the LaFleur team in 2020 as a full-time web developer. Emerson has nurtured an interest in programming and technology since high school,…
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How to Create an Editorial Calendar for Your Legal Blog
During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we…
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