DIGITAL MARKETING BLOG
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10 Minutes With LaFleur Senior Strategist Dale Engelbert
Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications…
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Simple Tips for Shooting Great Testimonial Videos
Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles…
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SEOoops! 8 Common SEO Myths, Debunked
Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo…
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LaFleur Marketing Announces Initiative to Help West Michigan
LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual non-profit website initiative. Through this initiative, LaFleur will build a new website for…
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Peer-to-Peer Recognition Should Be a Year-Round Commitment
A Little Workplace Appreciation Goes a Long Way In today’s fast-paced, high-energy workplace, demand can often trump compassion. It’s easy to lose track of your…
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LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members
LaFleur’s commitment to volunteering is especially important to me, and so is Gilda’s Club Grand Rapids, where several members of our team recently spent a…
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Digital Marketing From A to Z: A Dictionary by LaFleur
The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not).…
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Building a Better Workplace: LaFleur Takes Work-Life Balance Seriously Serious
Redefining the Workplace at LaFleur When LaFleur opened its virtual doors, founder Chip LaFleur set out with the vision that “going to work” didn’t have…
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LaFleur Plants Pawpaw Trees With the Brewer’s Grove
As part of our community volunteer initiative, LaFleur recently partnered with Friends of Grand Rapids Parks, the Brewer’s Grove, and other volunteers focused on giving back to…
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Chatbots Are the Future, and the Future Is Now
At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate…
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Learn the Fundamentals of Google Paid Search Campaigns
I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid…
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The LaFleur Team Works With Thrive to Provide Video Content and Website Help
When the LaFleur team volunteers, we’re not afraid to get our hands dirty. Sometimes, though, we manage to link up with an organization that needs…
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Optimizing YouTube Videos for Impact: Tags, Cards, and More!
When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious…
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The LaFleur Team Volunteers With Slow Food West Michigan for a Good Cause
Our volunteer days are always a bit of an adventure. With each team member having a chance to determine each month’s volunteer project, we get…
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Respond Quickly to Basic Social Media Requests With Automatic Facebook Messaging
Chatbots have been around for years in the form of automated phone answering systems and online chat features for websites, but now they have arrived…
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