DIGITAL MARKETING BLOG
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Roll With the Changes: A Guide to Keeping Up With Google Display Ads
The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail…
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10 Minutes With LaFleur Content Specialist Amy Hinman
Amy Hinman joined the LaFleur team in January 2019 as a full-time content specialist. Before coming to LaFleur, she studied writing and Spanish at Grand…
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LaFleur Team Brings the Laugh to LaughFest
Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have on a community. We believe that our service…
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Tune In and Turn On! Get Your Marketing Podcast on Air With This Checklist
So, you want to start a podcast. You’ve come to the right place. My name is Steven, and I produce and host Legal Marketing Radio,…
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4 Problems of Multi-Vendor Marketing — And Their Solutions
Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has…
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10 Minutes With LaFleur Project Coordinator Eric Rosbury
As a longtime marketer with more than 20 years of experience, Eric Rosbury brings veteran wisdom to his role as a project coordinator at LaFleur.…
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Common Marketing Agency Client Complaints and How We Respond
At LaFleur, we pride ourselves on our open communication and transparency with clients. That means we get a lot of great questions and the occasional…
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Digital Marketing Essentials: Why Your Business Needs a Blog
In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to…
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LaFleur Gives Back with Dégagé Ministries, Humane Society of West Michigan
LaFleur believes in investing in our community, both as a business and as a neighbor. This winter, we had the honor of lending our many…
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10 Minutes With LaFleur Web Developer Stuart Pearman
Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started…
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Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website
There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also…
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How to Use Automation Tools to Improve Productivity, Sales, and More!
Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the…
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Our Favorite Tools and Platforms for Conducting Winning Keyword Research
Pay-per-click (PPC) advertising keyword research is a critical part of building successful, cost-effective campaigns. When conducting this research, it can help to try to think…
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TIL: Digital Marketing FAQs and How They Impact Your Law Firm
Most lawyers understand the need for a robust marketing strategy in today’s competitive economy. However, many attorneys still struggle to find time to dedicate to…
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10 Minutes With LaFleur Senior Strategist Dale Engelbert
Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications…
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