DIGITAL MARKETING BLOG
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Scholarships: Good for the Community and Your Business
You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why…
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Business Development in an Age of Uncertainty and Coronavirus
Now that COVID-19, also known as the coronavirus, has gained a foothold in the United States, you’re probably discussing your business continuity plan. This plan…
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4 Signs You Need to Improve Your Website’s SEO (and How to Do It!)
Search engine optimization (SEO) is the process of making your website and specific webpages more easily discoverable by search engines. When users enter a phrase…
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Is Your Marketing Agency Transparent Enough? Consider These Factors
Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your…
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The Magic of Leap Day (and How It Translates to Digital Marketing)
I’m a Leapling — a baby born on Leap Day. Yes, that means I only get a birthday every four years. This year, I will…
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16 Tools to Boost Your Digital Marketing Strategies in 2020
It’s the perfect month to start thinking about resolutions for your business. Why not January, you ask? Because even though we all say we’re going…
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How a Law Firm Split Affects Your Digital Marketing (and What to Do About It)
Law firms can split for many reasons. Regardless of the breakup’s cause, it can be challenging to rename, rebrand, and preserve the digital integrity of…
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Digital Accessibility: Why It Matters and How to Build an Accessible Website
Imagine you have severe arthritis, and since you can’t use a mouse, you use the keyboard to accomplish all your tasks online. You want to…
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Is It Time to Audit Your Regulated Business’ Marketing Compliance?
H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other…
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Essential Legal Marketing Strategies for 2020
Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful…
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Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy
Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask…
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Everything You Need to Know About 2020’s Top Digital Trends
At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are…
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5 Ways to Get More Conversions for Your Law Firm
If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what…
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Building Your Marketing Funnel, Part 2: Nurturing Your Leads
In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that…
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How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations
Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to…
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