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Optimizing Your YouTube Videos for Impact: Titles and Descriptions

By Tiffany | June 24, 2015

Everyone is on YouTube these days, right? Type anything you could possibly think of in the search box, and I guarantee a video addressing that…

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Society’s Changing Perceptions of Marijuana Are Affecting the Legal Profession

By Chip LaFleur | June 20, 2015

Many lawyers that we speak to have practices built around criminal defense. Among those, defending those accused of possession or driving under the influence of…

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LaFleur Marketing – Who We Are

By Chip LaFleur | June 18, 2015

Sarah LaFleur, Tiffany Ewigleben, Chip LaFleur, Dave VandeWaa, Kyle McCarthy (not pictured: Luke Gendron) Any time you assemble a group of people toward a common…

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content marketing

Content Marketing: Sponsored Journalism vs Advertorials

By Tiffany | June 16, 2015

At LaFleur, the key to our marketing strategy has been and will continue to be the creation of strong, compelling content. Our editorial process begins…

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Reveal Thought Leadership With Content Marketing and Current Events

Reveal Thought Leadership With Content Marketing and Current Events

By Kyle McCarthy | June 12, 2015

Lawyers don’t always get fair treatment from the general public. Most of this negative perception is unfair, but sometimes it’s warranted. And one of the…

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lafleur legal marketing

“LaFleur Legal Marketing” – An Etymological History

By LaFleur | June 11, 2015

Every business has a history; you can read a bit more about the episodic history of LaFleur Legal Marketing, as an agency, here. But as…

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optimize web content

Writing for the Web: Using Bulletgraphs to Optimize Web Content

By Kyle McCarthy | June 9, 2015

By now we are all aware that people do not read Internet content the way that they do newspapers, magazines, or novels. Unlike those forms…

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Writing for the Web

Writing for the Web: Crafting Headlines and Crapping Convention

By Kyle McCarthy | June 3, 2015

When creating great content for your website, from blog posts to landing pages, the first thing’s first: writing a headline. Let’s just hurry up and…

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Grow Your Law Firm

The Most Important Thing You Can Do Today to Grow Your Law Firm: List Building

By Chip LaFleur | May 22, 2015

Do you know why building a list is so important? People are wired to respond to relationships. As an individual attorney or collectively as a…

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lafleur legal marketing

Photo Fun: The LaFleur Legal Marketing Team

By Tiffany | May 21, 2015

LaFleur Legal Marketing is a close team. We communicate daily, hold weekly brainstorming meetings, have our own internal social network, and are good friends. However,…

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Military Appreciation

A Veteran’s Take on Military Appreciation Month

By Chip LaFleur | May 15, 2015

As a veteran of the United States Army, Military Appreciation Month is always a time that creates mixed emotions. On the one hand, there are…

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Content marketing

Content Marketing Nuances: Double vs. Single Quotation Marks

By LaFleur | May 12, 2015

Relatively speaking, punctuation is a fairly new development in the history of writing. The problem with including punctuation, paragraph breaks, or any graphemes not undeniably…

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writing for the web

Writing for the Web: Caressing the Counterintuitive

By Kyle McCarthy | May 5, 2015

Read this. Blah, Blah, Blah… My first job out of grad school was blogging about health and wellness for a failing online startup company. I…

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content marketing

Content Marketing Nuances: “Literally” and Auto-antonyms

By LaFleur | April 30, 2015

When it comes to the English language, there are two primary schools of thought. Prescriptivists generally agree that our language should be arbitrated – that…

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