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Content marketing professional

Untrained Professionals: Should We Fear Amateur Content?

By Steven Thomas Kent | February 26, 2016

“Amateur” isn’t supposed to be a dirty word. Its origin comes from the Latin “amare,” meaning “to love,” which in turn leads to the noun…

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ABA advertising guidelines

Follow the ABA’s Advertising Guidelines Online – Here’s How

By LaFleur | February 24, 2016

Sharing information on social media sites as well as personal and professional blogs, especially for those in the legal industry, is often a double-edged sword.…

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Legal Marketing

Breaking Stories From a Legal Marketing Perspective: How Soon Is Too Soon?

By Chip LaFleur | February 10, 2016

To Blog or Not to Blog? Yesterday, a member of our legal marketing team shared a breaking news piece about a bus crash in Connecticut…

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What Good Is Data Without Context?

By Kyle McCarthy | January 20, 2016

In our modern society, data mining and implementation is designed to be faster and easier than ever before – meaning that all of us good…

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twitter marketing best practices

Twitter Marketing: Best Practices to Make It Work

By Tiffany | January 13, 2016

To get the most out of your Twitter for Business account, you’ll need to pay close attention to detail in order to finesse your audience…

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Facebook Audience Marketing

Identifying with Your Facebook Audience

By Tiffany | December 22, 2015

Your 7-year-old niece is on Facebook. Your creepy uncle is on Facebook. Heck, even your grandmother is on Facebook!

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video testimonials marketing

How to Shoot Great Client Video Testimonials

By LaFleur | December 4, 2015

If you want to build trust with potential clients, there’s no better way to do it than by showcasing the outstanding experiences that your former…

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digital marketing

Recent Research into Digital Marketing in the Legal Sector

By Kyle McCarthy | November 4, 2015

In the spring of 2015, Econsultancy conducted a survey of over 150 marketing, digital, and communications professionals that focused on digital marketing as it related…

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Optimizing YouTube videos

Planning and Executing Blog Content with Multiple Writers

By LaFleur | October 27, 2015

How Do You Manage Your Blog? Maintaining a blog is no easy task—especially if you want it to serve as the cornerstone of your digital…

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good writing content marketing

Why Write? The Relevance of Good Writing in the Internet Age.

By LaFleur | October 20, 2015

As a college professor who regularly teaches (and who prefers to teach) foundational writing courses that every student is required to take, I’m faced with…

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Penguin Algorithm

March of the Penguins: The Real Time Penguin Algorithm Is Coming

By Chip LaFleur | October 15, 2015

Major Changes on the Horizon A law office has to pay attention to a lot of things, and for most attorneys, Google’s algorithm changes are…

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paid advertising

Optimizing Paid Advertising on YouTube, Facebook, and Twitter

By Kyle McCarthy | October 5, 2015

Most online marketing professionals are aware of the opportunities available with Google AdWords and Bing Ads, but they overlook or underestimate social media sites like…

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social media strategy

Friends and Followers —The Essentials of Social Media Strategy

By Tiffany | October 1, 2015

The world of social media is big, sometimes scary, and ever-changing. With so many platforms and options for sharing your content, how do you narrow…

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Why Punctuation Matters

Punctuation Matters, Period: A Review of Controversial Punctuation Rules

By LaFleur | September 24, 2015

Good writing matters. It’s that simple. And good writing is especially important for law firms, healthcare organizations, and other businesses trying to increase their clients,…

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google partner legal marketing agency

Why We Became Google Partners: A Legal Marketing Benchmark

By Chip LaFleur | September 11, 2015

At LaFleur , we love our clients. In fact, we often care about our clients too much, resulting in projects that run into the red…

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