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Digital Marketing Legal Website

Your Clients Use the Internet to Make Decisions Legal prospects are increasingly reliant on the internet for information about law firms and legal services, which means your potential clients are already researching you online. But simply publishing a website isn’t enough to engage today’s more sophisticated audiences. You need a robust, multi-platform marketing strategy that…

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social media marketing for law firms

As an attorney, you know that attracting and retaining great clients is all about strong communication skills. First impressions are important, and remaining in close contact throughout the legal process inspires trust and instills confidence. Once a case wraps up, you follow up to ensure your now-former clients are satisfied with their representation and to…

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  Jason Brower joined LaFleur as the company’s first full-time social media specialist in March of 2018. Before linking up with LaFleur, Jason earned a business degree from Grand Valley State University and then worked for two local minor league sports teams, the Grand Rapids Griffins and the West Michigan Whitecaps. While working with the…

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native advertising

While browsing your favorite website, you might encounter promoted or sponsored content. If you weren’t looking carefully, you probably couldn’t differentiate it from the site’s editorial content because the ads matched the site’s fit, feel, and messaging. This is native advertising. In the right hands, native advertising can enrich a reader’s experience and increase brand…

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Checklist for Your Facebook Business Page

Facebook Is Crucial for Your Business Facebook is one of the more unique applications to come along since the dawn of the information age — and it’s definitely one of the most successful. Pretty much everyone you know has a Facebook page, and most of them are logged on for nearly an hour each day…

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social media

Many attorneys, firm managers, and owners cannot commit the necessary time to work with their firm’s social media platforms despite being aware of their importance, resulting in something of a Catch-22. These individuals know it is important to build a community through their social media presence. Some even understand the importance of aligning their content…

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Rural Digital Marketing

Identifying the Problems People in cities all across this great country are searching for things. They are searching online, using desktop computers, laptops, tablets, and smartphones.  These are simple facts that have been beaten over the heads of business owners for several years now. But let’s change just a few key words and see where we end up. People…

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