News
Breaking Stories From a Legal Marketing Perspective: How Soon Is Too Soon?
To Blog or Not to Blog? Yesterday, a member of our legal marketing team shared a breaking news piece about a bus crash in Connecticut that killed two and injured more than two dozen others. This story interested our team because we often write pieces for our clients that we refer to as “on-call articles”…
Read MoreMarch of the Penguins: The Real Time Penguin Algorithm Is Coming
Major Changes on the Horizon A law office has to pay attention to a lot of things, and for most attorneys, Google’s algorithm changes are not at the top of their list. Good clients have a lot of needs, and other vital aspects of a law office’s daily operations usually take precedence. But with the…
Read MoreWhy We Became Google Partners: A Legal Marketing Benchmark
At LaFleur , we love our clients. In fact, we often care about our clients too much, resulting in projects that run into the red and translate to unbilled hours. When asked what to do in these circumstances, our CEO Chip LaFleur asks, “Is it in the client’s best interest? If it is, we need…
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