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Lead Tracking

If you have a steady stream of potential clients visiting your website and referring others to your firm, that’s great! But do you know where they’re coming from? Can you track their interactions with your firm from their initial visit through the resolution of their legal issue? Most firms are don’t recognize the importance of…

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paid advertising

Most online marketing professionals are aware of the opportunities available with Google AdWords and Bing Ads, but they overlook or underestimate social media sites like YouTube, Facebook, and Twitter – missing out on a potential gold mine in the process. While allocating a large portion of your PPC budget toward search engine advertising is a…

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social media strategy

The world of social media is big, sometimes scary, and ever-changing. With so many platforms and options for sharing your content, how do you narrow down the field and decide where to focus your efforts? For law firms, this can be even more difficult to pin down. Because of the professional and confidential nature of…

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google partner legal marketing agency

At LaFleur , we love our clients. In fact, we often care about our clients too much, resulting in projects that run into the red and translate to unbilled hours. When asked what to do in these circumstances, our CEO Chip LaFleur asks, “Is it in the client’s best interest? If it is, we need…

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