Corporate
Your Website Copywriting Matters. Here’s Why — And How to Improve.
Everyone Knows Quality Online Copywriting Is Essential By now, most businesses know they need a content marketing strategy of some kind. “Content is king,” “content marketing is the new SEO,” and other catchy aphorisms have hammered that point home.
Read MoreLaFleur Is a Diverse Team With Varied Educational and Professional Backgrounds
Chip LaFleur, our fearless leader, founded LaFleur Marketing with a vision to fill the gaps he noticed in the marketing industry. He saw a lack of long-term relationship building and results-oriented outcomes that left clients stranded with little or no strategic direction. Chip wanted to build a business that filled the gaps in the industry…
Read MoreNo Quick Fix: Digital Marketing Success Requires Commitment
If you’ve just started a new digital marketing strategy and you’re ready to see results now, I understand exactly how you feel. I just embarked on a weight-loss and fitness plan earlier this month, and I’m ready to be 30 pounds lighter tomorrow — not six months from now.
Read MoreLearn How to Do Marketing Keyword Research With This Brief Guide
Keyword research is the backbone of any successful SEO strategy, but how you conduct this important research and the results you get will vary based on numerous factors, including your industry, website, goals, and budget.
Read MoreHow and Why to Send an Email Newsletter
There are myriad digital marketing tactics to choose from, including marketing automation, social marketing campaigns, paid search advertising, and email newsletters, among numerous others. So, which initiatives should you pursue?
Read MoreConsistent Blog Posting Is Key to Driving Organic Web Traffic
Consistency is one of the hallmarks of building trust. Without it, your customers and clients won’t know if they can depend on you. With it, you could have a loyal customer for life. One way to prove your perceived trustworthiness and foster confidence in your brand is to deliver a top-notch digital experience. And part of delivering that experience is to…
Read MoreEmail Lists: Low-Hanging Fruit or Cream of the Crop?
Get Off on the Right Foot! You’ve implemented a lead generation strategy to get more potential clients on your radar, and it seems to be working. Great news! Lead generation and list building are important facets of any good holistic digital marketing strategy.
Read MoreThe LaFleur Laws of Digital Marketing
Over the last four years, LaFleur has grown from a trio of ambitious individuals into a powerful force of 12 talented and experienced marketing professionals. Our client roster has increased exponentially, and we now represent a wide range of successful companies in diverse industries across the United States — none of which would have been…
Read MoreTwo Crucial Reasons to Keep Your WordPress Site Updated
If You Have a Website, There’s a Good Chance It’s a WordPress Site WordPress is the most popular content management system (CMS) out there. It is used by over 25% of websites across the globe and an even higher percentage of websites in the United States. To put that a different way, every month: 23.6 billion WordPress pages are viewed (by…
Read MoreThe Ultimate Checklist for Your Facebook Business Page
Facebook Is Crucial for Your Business Facebook is one of the more unique applications to come along since the dawn of the information age — and it’s definitely one of the most successful. Pretty much everyone you know has a Facebook page, and most of them are logged on for nearly an hour each day…
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