Posts by Tiffany
Exercising Discretion: Avoiding Epic Social Media Fails
Exercising discretion on social media should be common sense, but people often fail to recognize the shock waves their behavior can produce.
Read MoreTwitter Marketing: Best Practices to Make It Work
To get the most out of your Twitter for Business account, you’ll need to pay close attention to detail in order to finesse your audience into consistent engagement. Unlike Facebook, which is a platform designed to create dynamic connections, Twitter is a platform designed for dialogue and brand development. With a comprehensive analytics suite available…
Read MoreIdentifying with Your Facebook Audience
Your 7-year-old niece is on Facebook. Your creepy uncle is on Facebook. Heck, even your grandmother is on Facebook! Social media has become a ubiquitous global institution, and no social media platform is more popular than Mark Zuckerberg’s $200 billion empire. For us as individuals in our personal lives, Facebook has become a mindless indulgence,…
Read MoreFriends and Followers —The Essentials of Social Media Strategy
The world of social media is big, sometimes scary, and ever-changing. With so many platforms and options for sharing your content, how do you narrow down the field and decide where to focus your efforts? For law firms, this can be even more difficult to pin down. Because of the professional and confidential nature of…
Read MoreOptimizing Your YouTube Videos for Impact: Transcripts
The YouTube! This element of your videos is more important than many people realize and one that most people don’t often bother with: transcripts. Transcripts are essentially closed caption for your video, providing text as your video plays. Why Use Transcripts? Transcripts are important for a number of reasons: You want to make sure your…
Read MoreOptimizing Your YouTube Videos for Impact: Titles and Descriptions
Everyone is on YouTube these days, right? Type anything you could possibly think of in the search box, and I guarantee a video addressing that topic or something similar will pop up. Go ahead try it. I’ll wait here. That was a weird thing to search for, but I won’t judge. Amid the sea of…
Read MoreContent Marketing: Sponsored Journalism vs Advertorials
At LaFleur, the key to our marketing strategy has been and will continue to be the creation of strong, compelling content. Our editorial process begins with developing unique, insightful ideas that apply to individual clients’ practices and ends with posting well-researched, truly outstanding content that aligns with your law firm’s goals. We believe in marketing…
Read MorePhoto Fun: The LaFleur Legal Marketing Team
LaFleur Legal Marketing is a close team. We communicate daily, hold weekly brainstorming meetings, have our own internal social network, and are good friends. However, much of the work we currently do is accomplished remotely using a host of powerful collaborative tools. We do make an attempt to get everyone together in person at least…
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