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twitter marketing best practices

To get the most out of your Twitter for Business account, you’ll need to pay close attention to detail in order to finesse your audience into consistent engagement. Unlike Facebook, which is a platform designed to create dynamic connections, Twitter is a platform designed for dialogue and brand development. With a comprehensive analytics suite available…

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Facebook Audience Marketing

Your 7-year-old niece is on Facebook. Your creepy uncle is on Facebook. Heck, even your grandmother is on Facebook! Social media has become a ubiquitous global institution, and no social media platform is more popular than Mark Zuckerberg’s $200 billion empire. For us as individuals in our personal lives, Facebook has become a mindless indulgence,…

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social media strategy

The world of social media is big, sometimes scary, and ever-changing. With so many platforms and options for sharing your content, how do you narrow down the field and decide where to focus your efforts? For law firms, this can be even more difficult to pin down. Because of the professional and confidential nature of…

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Optimizing YouTube videos

The YouTube! This element of your videos is more important than many people realize and one that most people don’t often bother with: transcripts. Transcripts are essentially closed caption for your video, providing text as your video plays. Why Use Transcripts?  Transcripts are important for a number of reasons: You want to make sure your…

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content marketing

At LaFleur, the key to our marketing strategy has been and will continue to be the creation of strong, compelling content. Our editorial process begins with developing unique, insightful ideas that apply to individual clients’ practices and ends with posting well-researched, truly outstanding content that aligns with your law firm’s goals. We believe in marketing…

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lafleur legal marketing

LaFleur Legal Marketing is a close team. We communicate daily, hold weekly brainstorming meetings, have our own internal social network, and are good friends. However, much of the work we currently do is accomplished remotely using a host of powerful collaborative tools. We do make an attempt to get everyone together in person at least…

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