Posts by Steven Thomas Kent
10 Minutes With Project Manager Catherine Smyka
Catherine Smyka joined LaFleur at the beginning of 2018 as the team’s project manager. Previously, she managed accounts and projects at FCB Global in Chicago; before that, she worked as a staff writer and project manager at The Stranger, Seattle’s irreverent alternative newspaper. Catherine is also an LGBT activist and an accomplished writer and storyteller…
Read More10 Minutes With Social Media Specialist Jason Brower
Jason Brower joined LaFleur as the company’s first full-time social media specialist in March of 2018. Before linking up with LaFleur, Jason earned a business degree from Grand Valley State University and then worked for two local minor league sports teams, the Grand Rapids Griffins and the West Michigan Whitecaps. While working with the Whitecaps,…
Read MoreMarketing Your Mediation Practice Online: A LaFleur Guide
The Mediator Controls the Message If you’re a professional mediator or an attorney who’s trying to establish a mediation practice, you probably don’t have a particularly high public profile. But that’s not necessarily a bad thing because it means you have an incredible amount of control over the information that people will find when they…
Read More10 Minutes With Content Developer Leigh Ebrom
10 Minutes With Content Developer Leigh Ebrom Leigh Ebrom is a writer, researcher, and marketing strategist extraordinaire at LaFleur. Leigh earned a B.A. in international relations from Michigan State University and a J.D. from Valparaiso University, then worked for several years as an attorney practicing disability-related law. She later decided to transition into a career…
Read More10 Minutes With Designer Nick Wright
Nick Wright joined LaFleur in late 2017 as a web developer and designer. Nick graduated from Michigan State University in 2016 with a bachelor’s degree in media and information, then worked as a freelancer and an in-house designer for a distribution company before he became a full-time member of the LaFleur team. We caught up…
Read MoreHow to Get More Online Reviews for Your Law Firm
If you’ve clicked through to this blog post, it’s probably safe to assume you’re convinced that online reviews matter for your law firm. But just in case you don’t realize how much they matter, consider the results of a recent consumer study focused on legal services.
Read MoreShould You Add a Podcast as Part of Your Legal Marketing Strategy?
Lots of companies are adding podcasts to their digital marketing mix right now — and with good reason. Podcasts are a booming business. According to a 2016 report from Edison Research, more than 57 million Americans listen to podcasts on at least a monthly basis, which represents a 23 percent increase over the previous year.
Read MoreNo Quick Fix: Digital Marketing Success Requires Commitment
If you’ve just started a new digital marketing strategy and you’re ready to see results now, I understand exactly how you feel. I just embarked on a weight-loss and fitness plan earlier this month, and I’m ready to be 30 pounds lighter tomorrow — not six months from now.
Read MoreThe Top 5 Podcasts for Lawyers
It’s crucial for lawyers to stay up-to-date on the latest developments in their field if they want to run successful practices and deliver the best representation for their clients. But with the many hours that most attorneys spend investigating and litigating cases, communicating with clients, and performing other legal work, it can be a real…
Read MoreThe 3 Funniest Law Firm Marketing Tactics We’ve Seen
Just like in any industry, marketing for law firms is a colorful arabesque that draws from all sorts of different approaches and philosophies. Since we spend a lot of time browsing attorney websites for competitor analyses and just plain everyday research, we’ve seen a pretty broad sampling of the possibilities for legal marketing and branding — from tasteful to tacky, head-turning to…
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