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LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual nonprofit website initiative. Through this initiative, LaFleur will build a new website for a West Michigan nonprofit organization at no cost to the nonprofit. The nonprofit website initiative is part of the agency’s robust and expanding community engagement program. Since LaFleur’s inception in…

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Digital Marketing Glossary

The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not). Fear not, because we’re about to throw you a machete. We’ve put together a comprehensive glossary of digital marketing terms, explained in plain English. Bookmark this page and return whenever…

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Becky Zobl

Becky Zobl joined the LaFleur team in mid-2018 as a project and account manager. A West Michigan native and graduate of the communications program at Grand Valley State University, Becky journeyed to Los Angeles and worked in the fashion industry after college. She then spent time at a law firm in Chicago before coming full…

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Influencer Marketing for Law Firms

In the digital marketing world, “influencer marketing” has become an almost inescapable buzz word over the last few years. If you’re familiar with the term at all, it probably conjures up images of twentysomething lifestyle gurus posing on Instagram with beauty products or bottled smoothies made from whatever counts as a superfood this week. Like…

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catherine-smyka

Catherine Smyka joined LaFleur at the beginning of 2018 as the team’s project manager. Previously, she managed accounts and projects at FCB Global in Chicago; before that, she worked as a staff writer and project manager at The Stranger, Seattle’s irreverent alternative newspaper. Catherine is also an LGBT activist and an accomplished writer and storyteller…

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  Jason Brower joined LaFleur as the company’s first full-time social media specialist in March of 2018. Before linking up with LaFleur, Jason earned a business degree from Grand Valley State University and then worked for two local minor league sports teams, the Grand Rapids Griffins and the West Michigan Whitecaps. While working with the…

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