Posts by Steven Thomas Kent
Digital Marketing From A to Z: A Dictionary by LaFleur
The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not). Fear not, because we’re about to throw you a machete. We’ve put together a comprehensive glossary of digital marketing terms, explained in plain English. Bookmark this page and return whenever…
Read MoreThe LaFleur Team Works With Thrive to Provide Video Content and Website Help
When the LaFleur team volunteers, we’re not afraid to get our hands dirty. Sometimes, though, we manage to link up with an organization that needs our primary (nerdy) skillset. Such was the case with Thrive, a refugee support program based in our hometown of Grand Rapids, Michigan. Refugees Need Help Now More Than Ever Right…
Read MoreDigital Marketing Ethics: The Depravity of Selling Email Lists
Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them, you give them your business card and write your personal phone number on the back so you can keep in touch. A couple days later, you get a late-night phone…
Read MoreHeads Up! 4 Ways to Write Great Headlines for Your Legal Blog
We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the entire piece — or maybe without even clicking through and reading any of it at all. And while sharing an article you haven’t even read might seem like a straightforward…
Read More10 Minutes With LaFleur Project Manager Becky Zobl
Becky Zobl joined the LaFleur team in mid-2018 as a project and account manager. A West Michigan native and graduate of the communications program at Grand Valley State University, Becky journeyed to Los Angeles and worked in the fashion industry after college. She then spent time at a law firm in Chicago before coming full…
Read MoreIs Influencer Marketing Helpful for Law Firms?
In the digital marketing world, “influencer marketing” has become an almost inescapable buzz word over the last few years. If you’re familiar with the term at all, it probably conjures up images of twentysomething lifestyle gurus posing on Instagram with beauty products or bottled smoothies made from whatever counts as a superfood this week. Like…
Read More5 Legal Marketing Strategies That Are Cost-Effective and Simple to Implement
Useful Legal Marketing Strategies That Are Cost-Effective and Simple to Implement For many small firms or solo practices, budget is the single biggest obstacle standing between them and digital marketing success. Even if you’re convinced that working with an agency and investing in long-term online marketing campaigns could get you more and better clients, that…
Read More10 Minutes With Project Manager Catherine Smyka
Catherine Smyka joined LaFleur at the beginning of 2018 as the team’s project manager. Previously, she managed accounts and projects at FCB Global in Chicago; before that, she worked as a staff writer and project manager at The Stranger, Seattle’s irreverent alternative newspaper. Catherine is also an LGBT activist and an accomplished writer and storyteller…
Read More10 Minutes With Social Media Specialist Jason Brower
Jason Brower joined LaFleur as the company’s first full-time social media specialist in March of 2018. Before linking up with LaFleur, Jason earned a business degree from Grand Valley State University and then worked for two local minor league sports teams, the Grand Rapids Griffins and the West Michigan Whitecaps. While working with the Whitecaps,…
Read MoreMarketing Your Mediation Practice Online: A LaFleur Guide
The Mediator Controls the Message If you’re a professional mediator or an attorney who’s trying to establish a mediation practice, you probably don’t have a particularly high public profile. But that’s not necessarily a bad thing because it means you have an incredible amount of control over the information that people will find when they…
Read More